The Effects Of Television On Children 's Decision Of Underage Drinking Essay

So how can we prevent people from falling into these traps? One of the most important things that has to be done is to help prevent drug and alcohol abuse in young people. Anti - underage drinking advertisements should be just as common as anti – smoking and anti-drug advertisements. This could help young people to avoid one of the most common causes of homelessness.

Is the media’s portrayal of adolescent drinking accurate? Yes, it is. To many individuals, Alcohol is only a drink, but it is a lot more than that, it's an addictive drug. 60% of young adults have tried alcohol earlier than the age of 14, and the numbers of under aged drinkers is rising. Adolescents begin drinking for a lot of reasons - given that they are bored, due to peer pressure, and quite simply because there is nothing else to do. The national Drug research Institute observed females aged 14 to 17 have been worse abusers of alcohol than 18 to 24-year old guys. In other records, it suggests that eighty percent of under 18-year-olds drink, 50 percentage binge drink. Also around 10 percent of 12 year olds drink.

The question, "Is alcohol advertising the cause of underage drinking?" seems to flow through the minds of many American families. The answer to the question largely depends upon the families view on drinking in general. Some homes encourage drinking every once in a while, for social purposes; while others condemn it all together. The topic is very controversial with several factors weighing in such as religion, family background, and health. Despite the differing views, statistics have shown that underage drinking has reached a new height this past year. What is the cause of this rise in adolescent

Children tend to absorb the contents with a sense of judgment. This is because their curiosity sometimes leads to terrible consequences, in this case, the addiction to alcohol. “A national study … concluded that greater exposure to alcohol advertising contributes to an increase in drinking among underage youth. Specifically, for each additional ad a young person saw … he or she drank 1% more. For each additional dollar per capita spent on alcohol advertising in a local market … young people drank 3% more” (Alcohol Advertising and Youth). Therefore, the commercials do have a great impact to the number of drinking adolescents, since the number of underage alcohol consumption rises as advertisement rates rise. If such commercials continue to display on the media without any types of appropriate-content filters, the number of teenage alcoholics will continue to rise as years pass by. As a result, we must greatly reduce the number of commercials referring to alcohol products, to minimize the possibility to create future drinkers under the legal age.

Regarding this time period as well, teenagers of the 21st century rely on social media and advertisements in their decision making (Hopkins n.pag.). When a troubled teen has personal problems, they seek shelter on drugs and alcohol to get themselves distracted until they ponder about situations that they have seen on advertisements to help them forget or efface their problems (Hopkins n.pag.). As statistics show, those who are around the ages of twelve to twenty are more exposed to alcohol advertising than adults over the age of 35 (Hopkins n.pag.). Seventy percent of what industries advertise is more likely to be seen by teenagers instead of adults who are actually in the legal age to drink (Hopkins n.pag.). Multiple advertisements forget to emphasize the dangers of drinking in their articles or magazines.

Alcohol plays a major role in society today. It is constantly being in our minds through advertisements, whether its commercials or

Report shows evident that there is a connection between mass media alcohol advertising and underage drinking. Evident shows that adolescent watch television during alcohol advertising slot time (n=1023 or 100%). According to the evident, (n=586 or 57.2

The use of alcohol is an overpowering issue of our society. It is used in religious ceremonies, during socialization, and its presence is seen everywhere. Alcohol comes in many forms such as beer, wine, and hard liquor. Its use has been praised, denounced, accepted, and outlawed in the last century alone. Many admit that it is a problem, and how widespread and dangerous it is, but no one really wants to address the issue of alcohol and the media. The root of the underage drinking problem is the media, with its television shows, advertisements, and overall irresponsibility in portraying drinking as glamorous. The increase in underage drinking is a direct result of the media's influence on young people today.

To drink or not to drink? To choose not to drink is a hard decision when you are at a young age ranging 18-25 years old. Because this is the stage of enjoying life, partying, and living life to the fullest. It does get a bit harder when you constantly see alcoholics beverages advertise on a daily basis whether it be on television, or on social media. Being advise by the stars that most young people and kids look up to. The main purpose of this article is to persuade people to be against advertising alcoholic beverages or to persuade them that there is nothing wrong with it.

Marketers should make responsible decisions, and not just focus on generating profits, because it is legal. “Ads should address audiences not just as consumers who care about material interests but as citizens who care about social virtues and the public good” (Hove, 2009, 35). The idea of advertising alcoholic beverages is unethical. While there are mild restrictions in Canada regarding alcohol promotions, there is a demand for more. Some provinces run ads that promote responsible drinking, or the dangers of drinking and driving in an attempt to shed light on alcohol abuse (Boone, 2010, 525). However, these attempts do not cancel out the multitude of beer and liquor advertisements in today’s media. Some alcohol advertisements include the ideology that drinking a certain brand of beer will influence their social class, or improve their quality of life in some way. This is extremely controversial. An article from the South African Journal of Psychology notes, “there are no laws against [alcohol] advertisements; however, responsible corporate and professional action, would prevent the use of these advertisements from a social and moral standpoint” (Dubihela & Dubihela, 2011, 209). Clearly, an ethical dilemma is present. The Canadian Radio-television and Telecommunications Commission is one organization that has viewed alcohol advertisements critically. Since 1968 they have required broadcasters to report the number of alcohol related

Alcoholism is a disease, like cancer. Alcoholism is not a lifestyle choice for alcoholics. It is a disease, like cancer, where intervention, treatment, and follow up are needed to recover. As with cancer, remission and a cure cannot be guaranteed. Alcohol causes a wide range of negative effects in the lives of alcoholics and those who know and love them. Insurance companies need to be aware of this disease and provide coverage and ongoing support for treatment. We need to find a way for those in need to more easily access the help they need and make it easier to work with insurance for coverage. As a society, we need to more to prevent the marketing of alcohol to our youth that are underage. By looking at how our youth are targeted by alcohol marketing and working to reduce this, maybe we can help to reduce the number of young people that start drinking and then become alcoholics.

Exposure to alcohol advertising is an everyday occurrence. Alcohol advertising is persuasive not only to adults but to those who are too young to buy alcohol legally. Although parents and peers have a large impact on youth decisions to drink, marketing also has a significant impact by influencing the attitudes of parents and peers and helping to create an environment that promotes underage drinking. Alcohol companies focus billions of dollars on advertising their products and still claim that the effect is minimal. I pose a few questions that are; who are the targets of alcohol advertising? How does alcohol advertising affect the people targeted by alcohol companies? Finally what actions are being taken to

When I was nine years old, I remember seeing the most delectable, mouthwatering commercial on television. It was for beer. Growing up in a family that did not drink, I never thought beer could look so appetizing. The beverage was everywhere I looked—except for in my own fridge. Not only adults, but kids and teens everywhere are being bombarded with alcohol advertisements. Many of these youths choose to succumb to these ads and end up with destructive drinking habits. Not only is alcohol damaging to youth but also to adults. According to a U.S. study, adults were found to put themselves at severe risk of harm after having more than four drinks in one session (Medew). This number can change depending on the gender, size, athleticism, and other factors of the consumer. Although some may say that alcohol is not too damaging if drunk responsibly, the fact that alcohol is a direct route to damaging organs like the liver, heart, and pancreas and harming the brain is a red flag (NIHSeniorHealth). To whatever extent, alcohol weakens the brain’s control over movement, speech, memory, and especially judgement, which often leads to impulsive behavior and other dangerous activities (NIHSeniorHealth). There are plenty of harmful side effects of drinking, so the obvious solution to preserving the nation’s well-being is to not encourage it. One quote by a Seattle

There are those milestone ages that everyone is anxious to reach. We can't wait to be 13 because we're finally considered "teenagers." We can't wait to turn 16 so we can finally slide behind the steering wheel and drive on our own for the first time, a big step on the way to adulthood and independence. We can't wait to turn 18 because we're finally considered adults, can vote, and even enlist in the military in order to serve our country if we choose. Finally, and most importantly it seems, we can't wait to turn 21 so that we can legally drink alcohol. In fact, it seems that some teens are so anxious about that last step to adulthood that some don’t even wait until the legal drinking age to consume alcohol. This has resulted in underage drinking

     Teenagers and young adults are constantly bombarded with alcohol. From the funny beer commercials with the beautiful women who drink and from