The Effects Of Youtube On The Content Creators And Their Audiences

In “The Fashion Industry: Free to be an Individual” by Hannah Berry, Hannah emphasizes how social media especially advertisements pressure females to use certain product to in order to be considered beautiful. She also acknowledges the current effort of advertisement today to more realistically depicts of women. In addition, these advertisements use the modern women look to advertise products to increase women self-esteem and to encourage women to be comfortable with one’s image.

Jenkins argues that American popular culture will be redefined by the struggles over convergence and media. With the idea of profit in mind,

Entertainment is the most addicting form of media that people enjoy viewing on their free time. Some people find entertainment to be either good or bad, depending on what the individual believes to be appropriate to watch. Most people derive amusement, fun, pleasure, and relaxation from the movies and TV shows we see in our daily lives. Whether it is a movie trailer we watch or an advertisement on TV or the way the companies market the material, the material overall can be encapsulating and attracting toward consumers. In most cases, the materials we watch can leave us feeling a certain way throughout the course of the day. As technology increases, the need for consumers increases from the wide majority of the publicity materials that are being

There are different ways on which brands can reach their customers and connect with them. Online Screen channels are becoming of main interest for brands to advertise in. From this, Youtube has become one of the main platforms on which brands decide to promote their content, not only because it is cost–effective, but because it can achieve a high impression by reaching a large audience. Different campaigns such as Volvo’s “The Epic Split”and Carrie’s Telekinetic café prank, prove the efficiency of such platform, and how different brands can take advantage of this to achieve viral marketing, such in the case of Bud Light’s Super Bowl “Up for whatever” campaign. The way in which the business approaches the consumer by taking advantage of

Since the introduction of YouTube almost 10 years ago, the site has grow well past a simple website that comes and goes with trends. YouTube has now become a major player in entertainment media. It now attracts thousands of advertisers and business’ in attempt to grab the attention of the growing Internet audience. The difference between television productions and YouTube productions is who is on the other end of the camera. The creator, actor, editor, and marketing person are all in one individual. An array of people are now taking their career’s into their own hands and attracting their own audiences. These people now find themselves in a new era of media in which everyone including their income is coming to them from comfort of their homes. In my paper, I plan to discuss how the internet has created a new form of fame that as well gives those who are famous an income, and career that could last long past their three minute video post.

Due to modern times and technology, people can profit from unprofessional videos and careers without being famous or having a job. Andrew Ross discuses the idea of “free labor” in which the explosion of crowdsourcing, blogs, and YouTube channels have created a form of unfair labor practices. Digital technology is seen as the casual agent in the depletion of an official workforce. Since 2001, reality TV shows have been on the decline due to a boom in the idea of amateur “challenge” game shows. Reality televiosn shows have no positive outcomes for the people in it while the game shows create a reward for the winners. Ross argues, “ Celebrity you tubers enjoy the advantages of a more direct relationship with advertisers and other forms of revenue,

Over the years, YouTubers have become more prominent to the media, from simply starting YouTube channels to making movies, being on award shows, and getting involved in other big projects. Writing became one of these projects, and the trend of YouTubers becoming authors continues with more books set to be released this month. Although there are mixed reactions about this with some people claiming “these YouTube authors are ruining the publishing industry”, many people, especially fans, have been supportive. “I don’t particularly buy any of the books,” stated Senior Krissy Mercado, “but I do enjoy the excitement caused from them.” A variety of books from YouTubers have already been released earlier this year such as the New York Times’ bestseller,

For generations, society imprisoned people by declaring certain look or dress attire. Now, with the brand Solo Hop, any male individual can become a unique person rather than an identical collection assigned by others whom believe a certain look or dress attire is the way of life. Solo Hop is a brand that sells clothing for males who challenge society’s rules. My advertisement is incorporated in Maxim’s magazines, which targets single men between the ages of twenty and fifty (Maxim 10). This magazine is being sold on cable television or stores and to music production for their audience to pay attention to the views of their magazine (Launder 1). As a result of where the magazine is being sold, Maxim’s mission statement for their audience claims that it “creates a richly visual journey that’s part fantasy, part aspiration and part attainable for the millennial man who believes that everything worth doing is worth overdoing” (Maxim 2). By emphasizing colors and the concept of overpowering the world‘s laws of perfections, my advertisement revises masculinity in a more cultural yet stylish relation, aiming to show Solo Hop is an expanding brand with Maxim that differentially and materialistically supports their business by separating individuals from becoming a clone into an original or “one-of-a-kind” person.

With such a broad range of effective advertising methods, Kanye West was able to create such a great hype for his shoes, everyone wanted to get their hands on a pair. Similarly, Horkheimer and Adorno recognize the importance of advertising in the culture industry, with its power to “turn all participants into listeners and authoritatively subjects them to broadcast programs which are all exactly the same” (1256). Therefore, with such influential power, the culture industry’s aspects of advertising, possesses the ability to compel the public in its intended manner, leading to the creation of a passive and homogenous

With nearly three million followers on social media and obtaining major collaborations with elite beauty brands such as Maybelline, CoverGirl, MAC Cosmetics, and Pantene, just to name a few, it is needless to say that Mariale Marrero is taking the beauty world by storm. The native Venezuelan first sought YouTube as a way to connect with other like-minded individuals and represent Latinas in the beauty spectrum of social media, yet her initial intentions have drastically evolved since 2010. Not only has she become one of the leading beauty gurus but Mariale has also developed into a lifestyle brand that encourages women to live their lives to the fullest, and most importantly – love themselves. Through her easy step-by-step makeup tutorials,

therefore determine their representation in advertising. Lopez shows the intertwine between the understanding of cultural citizenship as it is directly connected to consumer citizenship. Although advertising agencies are focused on creating revenue, they have strong political contributions. Having the power to create raw content that Asian Americans can relate to without inclusion of stereotypes and degrading images. Moving from advertising to popular internet streams, Lopez relates the creating and sharing of YouTube videos to the Asian American cinema movement in which artists brought into view the narratives and histories that had been put off, doing so through their media representations. She also critiques their work noting it is not “activism”

In light of the increasing attempts to regulate embedded advertisements on YouTube, many YouTubers have taken steps to boost transparency for their viewers. Moreover, such YouTubers have shown that loyal fans are not deterred by obvious sponsorships as long as they are done right—that is, while maintaining the usual, expected levels of creativity. Emma Blackery, a YouTuber involved in the Oreo lick race controversy, now denotes each of her sponsored ads with “[AD]” in the title and sponsorship notices in the first line of the description, in the beginning of the video, and in the top right of the screen for the majority of the video (see Figure 2). In the comments section of her video WORST TRAILER EVER!! Best Fiends: Forever [AD], Blackery writes, “I urge you to see each sponsored video as its own entity, and not dismiss it purely for the fact it's sponsored.

The past two years has seen the media landscape undergo significant developments. New technology, such as the Internet, has fuelled the emergence of new media forms and schisms within the media industry. Mario Armando Lavandeira’s Hollywood celebrity gossip website, PerezHilton.com, exploits a new brand of journalism – blogging. There are innumerable media theories which could be used to analyse such a specific example of the media. This essay will explore Mass Culture Critique and its critical relation to PerezHilton.com by investigating mass communication concepts such as hegemony, aesthetic levels, economic motivation, and passive consumers.

YouTube has become the most popular video sharing website. It has variety of functions that enable a virtual organization to operate and have different kinds of virtuality impact. To compare with the other similar enablers, it has strengths and weaknesses.Advertising and marketing is the most significant one. You also can gain different technology impact from it. From the Web Reviews, we can see there are a lot of merits of YouTube. However, the copyright infringement is still the important problem of it.

YouTube is the one stop shop for a user’s video needs. Content ranges from funny home videos to vlogs to political commentary, with nothing left out in between. To keep access to the site free for viewers and creators, YouTube adopted a unique business model to maintain viewership and provide an incentive for creators to post content on the site. This model, though successful, brings an array of problems when deciding what content a creator can profit from. The method YouTube used to determine which videos could profit from advertising is unethical as it inhibits content creators’ ability to create entertaining videos to the site.