The Effects of Advertising on Children

Professor Jeff Richards once said “Creative without strategy is called art, but creative with strategy is called advertising.” This quote is basically stating that advertisements use a lot of techniques and strategies to convince and persuade audience. Particularly advertisements use psychological feelings to persuade you positively or negatively towards a product. Advertising affects youth’s psychology by triggering feelings that make you want to buy their product.

Recently in health class we watched the movie Super-Size Me. This movie was about a guy named Morgan Sparks that went on a thirty day trial where he ate only McDonalds for all three meals every day. With this experiment he gained about twenty five pounds, that is almost one pound per day. Besides his major weight gain he went from eleven percent to eighteen percent of body fat. He also had irreversible changes to his body. In the next couple paragraphs I will be telling you about advertising unhealthy foods and how it effects most people but targets younger kids.

When did marketing to children become business as usual? The marketing for children has increased since the 1980’s. They begun a cradle to death campaign. Advertising has brought many negative effects on to the children of the United States of America.

Food advertisements are being very creative with their commercials on television and billboards all around the US. With no doubt they are catching people’s attention, mainly children and adolescents. All the beautiful bright colors a commercial has and the price they are offering makes a good deal to a family. Once they see that they automatically have to get it, because of course it is way cheaper than a salad and other healthier foods. Marketers do this, with the intention of getting consumers hands on their product. Although they spend tons of dollars for a commercial, they will still do it because one way or another they are getting profit from it. All those commercials that have been in trend and that will be in trend, are affecting children

Advertisements surround us, and everyday they affect the unknowing minds of the younger generations. Researches have been investigating this topic for years, as the strategies these advertisements use are incredibly effective. This is shown through Pechmann & Reibling (2006), Godbold & Pfau (2000), Belstock, Connolly, Carpenter, & Tucker (2008), Targeting teens. (1998) and What is the impact of advertising on teens? (n.d.). The research from these studies is extensive due to the long history of the influence of advertisements. Companies use advertisements to persuade and affect young persons worldviews and health behaviors. What is the impact of advertising on

In my opinion I believe that advertisements targeting children should be allowed in the United States. I am though slightly mixed on this matter, my statement above is correct as long as those advertisments in any way don't harm the children by brainwashing them to think bad things are good things. By the end of my essay, you decide what is best for the children of the United States.

Magazines are popular in the United States; they can be found in stores, offices, and houses. They are popular for advertising. Television, news, radio, billboards and online websites are just a few forms of media that companies use to advertise their products or services. Companies use advertisements to influence the consumer to either buy or use their products and services. Advertisements are used to manipulate consumers in many ways.

Marketing to children is not a new phenomenon; however, there have been many ethical debates on its rightness; is advertising to children a gentle persuasion of the innocent or a sinister threat to our society? There’s too much as stake if we remain silent and simply assume that marketing companies have our children’s best interests at heart; the truth is they don’t. This paper will explore to implications of marketing to children and the overall effects it has on our society. I will argue that advertising to children is a social problem. In the first part of my paper I will discuss why advertising to children is ethically wrong, I will then discuss what has changed; this will be followed by a discussion as to why it is a social problem and finally, I will conclude my paper by discussing what should be done to change it. Please note this paper is written in the first person as I have children and I have a vested interest in this topic.

Furthermore, advertisements are now being integrated into the food they eat, and most notably in fast foods chain. One of the methods that is being exploited is children’s attachment to fictional characters. Advertisements include popular cartoon characters on their food packages or in their commercials. This marketing tactic draws the child towards that brand or product and can even delude them in thinking that it is superior in some

They see it; they want it. Advertising to children is turning a want into a responsive nag to a parent, like a reflex. Every media outlet advertises, and companies like popular fast food restaurants target children. In the process of fattening the children, will their reflexes get slower? At some point in every kid’s life, they see an advertisement for a food or toy they want. This want leads to nagging of the parent until they give in. Although it is highly effective and profitable, fast food companies should not be able to have aggressive advertisement campaigns targeting children because it corruptly brainwashes them and promotes unhealthy life choices.

Unfortunately, advertising is sending our country into a quick downward spiral, doing an immense amount of harm and little good. Companies pay millions of dollars each year, in hopes to successfully pull the wool over our eyes and get their product sold. The dishonesty is leaving the citizens of this country with nothing to gain. The biggest problem with advertising is that the majority of it is alarmingly misleading. Advertisements convey an unrealistic view of a particular product. Companies go to extraordinary lengths to persuade consumers to indulge in unnecessary luxuries. Once again, the consumer falls victim to their tricks and

Isis used the internet to target three teenage girls from Britain, who may have traveled to Syria to join. Isis is using children and young adults in untruthful advertisement in order to draw other children into their group especially young girls. In one posted video, it shows young boys dressed in military attire and Isis bandanas learning hand-to-hand combat. These young boys are known as the “Cubs of the Caliphate” (http://wgno.com).

Have you ever felt like marketers or advertisers are tricking you into buying their products? Marketers are very good at having their mindset towards targeting the youth into buying their products. Most people don’t see it but they are doing everyday you are with a device with ads.

To ban or not to ban, that is the question in this case. I was acually watching this television show the other day and on it, there was a little boy watching T.V. when a commercial for a stuffed animal came on. Instead of hearing what the commercial was actually saying, all it showed was the stuffed animal trying to convince the little boy to get his parents to buy it. The little boy then, would not stop asking his parents until they finally got it for him. So maybe, it's not just the ads fault, it could be also the way most parents comply when their child begs for something. In this essay, I'm going to show alternative methods to keeping kids healthy and creating a better place for them to grow up in, rather than just blaming and/or banning the advertisements.

Advertising today focuses on specific targeted demographic groups. There is a direct focus on marketing products to young consumers. This age group sees the commercials, but does not really understand the directed message. This can have an adverse effect on the way children interpret and understand the message being presented to them. 'The average American child sees more than 40,000 commercials a year, and advertisers spend more than $12 billion annually marketing to them?double the amount of 10 years ago.' (APA-1) Children watching television are exposed to every channel running commercials that are sending out a mature message to an immature audience. There needs to be something done to