The Effects of Advertising on Children

33281 Words Oct 26th, 2011 134 Pages
Television Advertising to Children

A review of contemporary research on the influence of television advertising directed to children

Prepared for ACMA by Dr Jeffrey E. Brand

May 2007

© Commonwealth of Australia 2007 This work is copyright. Apart from any use as permitted under the Copyright Act 1968, no part may be reproduced by any process without prior written permission from the Commonwealth. Requests and inquiries concerning reproduction and rights should be addressed to the Manager, Communications/Media, Australian Communications and Media Authority, PO Box 13112 Law Courts, Melbourne Vic 8010. Published by the Australian Communications and Media Authority Canberra Central Office
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11 This research ............................................................................................................................... 11 Research questions ......................................................................................................................... 11 Key concepts............................................................................................................................... 12
FINDINGS....................................................................................................................................... 14

Child development.......................................................................................................................... 14 Developmental stages of childhood ............................................................................................ 14 Media literacy and influence of advertising................................................................................ 19 Conclusions................................................................................................................................. 20 Advertising repetition..................................................................................................................... 21 Attention, recognition and recall................................................................................................. 21
Australian Communications and Media
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