Effect Of Channel Management Decisions On The Marketing Of Subway

Observe Exhibit 12. What are the underlying causes and drivers that make order patterns to look this way? Provide a discussion on these causes/drives to show how they are causing the resulting demand pattern. Examples of items to consider include transportation discounts, promotional activity, product proliferation.

The managers are crucial to the implementation of this new technology because they will drive the change in each of their individual locations. There are essential items that need to be covered to make sure this new system works as Dalman and Lei envision it. In order for the system to become effective Dalman and Lei along with the location managers must have honest discussion and believe in the vision which Sandwich Blitz is taking. They need to market this technology showing it is friendly and easy to manipulate and educate their customers so they can see that Sandwich Blitz will be able to provide even better customer service than before (Bateman & Snell, 2013).

More and more people like to eat outside in a restaurant. Restaurant services can help people establish the satisfaction of ingredients, provide considerate services, and save customers’ time. The restaurant industry occupies an important place in the service industry, and because the demand of customers is increasing, the demand on the level of service is becoming greater. The stages of the industry’s life cycle are typically separated into three stages: beginning, maturity, and recession. The restaurant industry is clearly in the maturity stage. For now, people usually can find what they want by using some Apps, and find the restaurants near them. It is convenient for people to eat in a restaurant. The trend of restaurant will be continued in next five years. The charts(4) below showed the restaurant industry sales have been increasing since 1970, and the restaurant sales was $709.2 billion dollars, the sales of restaurant industry included commercial restaurant services, eating places, bars and taverns, managed services, lodging places and retail, vending, recreation, mobile. Commercial restaurant services occupied the most sales from restaurant industry. The major emerging trend in restaurant industry is the way we manage restaurant, more and more technological products were used in restaurant, we use tablet to order food. Restaurant were using advanced technique to have a better dining experience, like the

Target Corporation has recognized itself as one of the top retailers in the United States market on the basis of excellent service quality, customer experiences, operational excellence, strong financial position, and a wide array of product offerings. Through its high degree of service orientation at physical outlets and adoption of fair business practices, Target Corporation has become the most distinctive retailer in the eyes of its potential customers. Being one of the top-notch retailers in the United States, Target Corporation has to carefully strategize on its business operations and marketing tactics so as to keep itself in the row of competitive brands of the industry.

This report will give an overview on the how the project is coming along and explain in detail the methods used. Using the data collected will be able to improve the waiting time that the customers have to wait and receive their meals. The report focus on the data collected from the observation to be able to find the distribution.

In this paper I will attempt to explain the strengths and weaknesses of a restaurant. I also will attempt to show one way how they can utilize their strengths and minimize their weaknesses To be competitive. I will further explain how their ability to have Stylish Restaurants with Ever Changing Decor, their online and call in orders, Online and Phone reservations, Premium Cocktails, Ruby Tue Go, Full Service Catering, and Extensive Menu Variety give them a competitive edge in their market. With their online and call ahead service called Ruby Tue GO it gives you the ability to order your food before you lunch hour and stop by to pick it up saving yourself a considerable amount of valuable time. With being able to call ahead or go

For this project, the workplace studied was the Panera Bread near Ryerson University. This restaurant operates by having customers form a line to get their order taken to get take out. Orders that were taken to be consumed in restaurant were not included in this study. A brief outline of the process of the system is as follows. Once a server is available, the customer approaches the cashier and relays their order. This can be a lengthy process as the cashier will often take time to ask the customer questions regarding combinations and offer points card, which add to the overall time the customer takes to order food. Then the customer pays using credit, debit, or cash. After the transaction is complete, the customer moves over to the other desk to wait for their food to be prepared. Once their food is prepared, they take their food and exit the establishment. This process can be viewed in Figure 1 below.

Over the last ten years app base technology has evolved marketing methods of the fast food industry and increase the exposure of companies to the end consumer(Elgan,2014). Apps have also helped the fast food industry give customers access to menu items, advance payment, and GPS store location(Elgan,2014). The change has helped the fast food industry enhance the experience of consumers and has helped them increase the service that they provide.

Panera has access to some relevant resources, because the café is a large corporation, they have a lot of money and investment staffing. With this resource, Panera Bread can hire more driven, determine, and happy employees. In the technology department, they can instill a delivery app, used on any smartphone and customers can simply download the app. immediately after downloading the app, the customer can have a choice to have their food deliver. In other words, Customer A orders what he/she wants on their smartphone, then goes to pick it up, as oppose to waiting in line to order the food. Like anything else, it is experimentation, there are going to be glitches in the beginning. Nothing is going to be perfect. There are some advantages and disadvantages to this methodology. The advantages are the smartphone delivery app is intuitive, facile, and less intricate. The disadvantage of this is that the customers who are not technologically savvy are going to struggle and be confounded. That is why there is a choice of coming into the store to pick the product up or delivering.

As an established retailer, Whole Foods Market has all predisposition to outperform competitors in winning the market shares and continuously grow. With the right people, the right tools and adequate investment, omni-channel can be implemented “fast” compared to the time needed to build the level of “trust” and “credibility” Whole Foods Market is enjoying today. The strengths and opportunities far outweigh the internal and external challenges and incorporating omni-channel capabilities for Whole Body can provide shoppers with seamless, multi-channel experience that other market players cannot match.

Budget development should consider future changes that might influence the operation (Payne-Palacio & Theis, 2015, P.473). Not only budgeting, managers make decisions regarding service, product and performance evaluation in order to provide high-quality service. The active communication within customers and departments, training program and implementation of technology innovation is aimed to ensure the quality of service and product. A good menu design makes the operation more efficient and effective by considering the work process and sanitation in advance. This could help ensure the quality of the

Adriana como is currently incharge of sales and promotions of the restaurant. Based on the interview conducted with her one fo the biggest problems she is facing that the phone ordering system is constructed in the kitchen next to cook with most responsibility to compile and check every meal. This has been creating real logistcs

For Subway Sandwiches, the global leader in franchised subway sandwich shops, the segmentation criterion that affects target market selection varies significantly within each community, city and metropolitan area chosen for expansion. At their most fundamental level, segmentation strategies at Subway are based on a broad base of assumptions with regard to socio-economic and demographic factors including age, income, mix of genders in a given region, ethnic composition of a community, vehicle ownership versus mass transit use, and media habit including social media use. All of these factors are included in the foundational elements of the Subway Sandwich market planning, marketing strategy and store planning. Additional factors that segmentation strategies are often based on are discussed in this analysis.

Strategic Alliance is the collaboration of two companies who came together to implement an idea that will benefit both parties (Strategic alliance, 2009). It is crucial that both parties understand what’s really at stake in order to make their partnership successful. In this paper, the writer took the time to analyze a partnership between Subway restaurants and Coca-Cola products. In addition, we will look at the economic benefit for each company. When dealing with businesses there is a potential for ups and downs during the operations process. The author will examine this collaboration between Subway and Coca-Cola while using Porter’s Five Forces framework including a PESTEL (Political, Economic, Social, Technological, Environmental and Legal) analysis of these two companies.

This study is undertaken to research the adaptation of Smartphone application into restaurant business. Problems addressed in this research are role of Smartphone app for restaurant owners and customers; utilization of apps to boost business; designing of Smartphone apps to attract the customers; cost effectiveness and efficiency for business and comparison of Smartphone apps to websites. The research will follow mixed method investigation, combination of quantitative and qualitative methods Survey methods will be adopted and questionnaire will be used as instruments. Primary source of data will be used to complete the study.