The Effects of Channel Management Decisions on the Marketing of Subway

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Table of Contents Effect of channel management decisions on the marketing of Subway 1 Effect of channel management decision on Promotion 3 Effect of channel management on Product 3 Pricing 4 Impact of channel management decisions on product life cycle 4 Product mix 5 References 5 Effect of channel management decisions on the marketing of Subway There are three major decisions being taken with regards to channel management. These are: Introduction of new distribution channel in form of Smartphone application Extension of existing distribution channel to include multi-media supported drive-thru Increasing the operating-time of main distribution channel i.e. More than 36,000 Subway outlets world over Each of the proposed decision will not only increase the breath of existing distribution channel of Subway but also the depth, in form of increased operating time. Introducing new Smartphone application as a means for taking on-line sandwich orders will add one more distribution channel to the existing ones. Currently the Subway chain only prepares food for customers visiting their outlets and through telephones (for home delivery). Further, yet the Subway brand only operates for 16 hours each day, however increasing the operating time to 24 hours will directly impact human resource requirements of each outlet, operating budgets, and site maintenance. The introduction of online orders, through dedicated Smartphone application will make Subway enter into an

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