The Effects of False Advertising

1798 Words Dec 14th, 2012 8 Pages
Final Draft: The Effects of False Advertising

Since the evolution of communication, media has been used to transmit informations to those willing to absorb it. Now, using powerful technologies such as television or the internet, information has been made accessible to people in every aspect of our daily lives, trying now to influence our choices more than ever before through advertisement. However, for the most, the goal behind advertising is personal profit. Therefore, the things we are exposed to in advertisements are not always true; they often tend to make people try being someone else's idea of perfection while ignoring their own goals, and then conduct the consumers to deception. As for anything else, regulations on advertising do
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Also, somebody desperately in need of change in his life is most likely to consider any possible option, even the most irrational. I will take the specific case of over the counter weight loss products, which has a huge market value at the moment: Approximately 100 billion dollars and expected to quadruple by 2015 (“Money Spent On Weight-Loss Programs in America Today”). A study from John Cawley (Cornell University), Rosemary Avery (Cornel University) and Matthew Eisenberg (Carnegie Mellon University) revealed that as of 2008, 68% of the American adult population was overweight, 33% obese, and that out of the majority of those trying to lose weight, 33.9% had used over the counter weight loss products. The same study also showed that their spread is increasing because weight loss products are very loosely regulated and have a history of little efficacy and dangerous side effects (“The Effects of Advertising and Deceptive Advertising on Consumption”). One cause to that is: They are treated like food. Therefore, they are sold in supermarkets and pharmacies as well as through the internet without any need for manufacturers to prove benefits from the product, and bearing responsibilities for showing
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