The Electrical Services Of Leone

1371 Words Dec 13th, 2014 6 Pages
Building Electrical services in the UK are carried out by professional people, known as electricians. A competent electrician, has to have a full knowledge of Current Wiring Regulation BS7671 standard to 17th Edition (IEE,2002), and has to be registered by ‘Competent Person Scheme’ Like NICEIC or NAPIT who offers work guarantee to customers (IEE, 2008).Part P in building regulations requires all domestic electrical installation to be installed by a competent person, in addition to issued a certificate that comply with current regulation (NICEIC and ECA,2004).
Leone Electric, like any other electrical company, has a wide line of services, including electrical installation, repair, testing etc. (Pimlico Electrician, 2014). This essay will look at how to market the electrical services of Leone, by including marketing segmentation, positioning and targeting. In addition it will look at Ansoffs growth matrix in the market place, and marketing mix of 7 PS’ on a market plan. Finally it will include major factors that can influence customers’ behaviour.

For a business to succeed, it has to know its customers’ needs, as in addition to services customers are buying more from what they will gain from those offers.(Kotler, et al., 2008, p. 501). With Leone, as shown on figure 1 below, the core benefit is safety and satisfaction, as work carried out by NAPIT approved electricians. While actual service will include high quality to BS7671 standard. Finally augmented service will…
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