The Elements Of Internet Marketing

4060 WordsJun 8, 201517 Pages
Internet Marketing June 12 2015 Unit No: 30 Unit Title: Internet Marketing Assignment Cover Sheet Assignement N: 1 and 2 I hereby confirm that this assignment is my own work. I have identified and acknowledged all sources used in this assignment and have referenced according to the Harvard referencing system. I have read and understood the Plagiarism and Collusion section provided with the assignment brief and understood the consequences of plagiarising. Name: Krasimira Stefanova Registration number: ET 91934 Signature ........................................... Date: 12.06.2015 Table of contents Introduction 1.1 The elements of internet marketing 1.2 Internet marketing mix 1.3 Internet marketing tools/e-tools 1.4 Interactive order processing 2.1 Search engine marketing (SEM) and search engine optimization (SEO) 2.2 Opt-in email and email marketing 2.3 Best practices in online public relations 2.4 How business use digital media communities 3.1 Secondary market research 3.2 Design of an online survey 3.3 Use of electronic customer relationship marketing 4.1 An outline of internet marketing plan 4.2 A presentation on pay per click advertisement Conclusion Introduction The purpose of this report is to explain what the internet marketing is and how to use internet for advertising, promotions, sales, market research, interactive communication,

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