The Emergence Of The Film Industry

In chapter two of The Cultures of American Film, the main focus is the establishment of studios. As demand for films rose in the early 1900’s, production companies needed to expand; this lead to the creation of large scale studios.

During the course of this essay it is my intention to discuss the differences between Classical Hollywood and post-Classical Hollywood. Although these terms refer to theoretical movements of which they are not definitive it is my goal to show that they are applicable in a broad way to a cinema tradition that dominated Hollywood production between 1916 and 1960 and which also pervaded Western Mainstream Cinema (Classical Hollywood or Classic Narrative Cinema) and to the movement and changes that came about following this time period (Post-Classical or New Hollywood). I intend to do this by first analysing and defining aspects of Classical Hollywood and having done that,

This paper was prepared for Introduction to Film History, Module 1 Homework Assignment, taught by Professor Stephanie Sandifer.

The film industry operates in a continuous cycle, searching for the newest and best pieces to make their movies creative, interesting, and marketable. Historically, the film industry attempts to follow a set structure in an attempt towards success in such a volatile market, however, this approach creates a system much like that of Ford’s Model-T production line, invented in the 1910s, which involved each worker on the line doing a single job. Only a few years later, during the 1920s and 1940s, the film industry showed that they adopted a similar approach to their industry, with each person—actor, director, producer, writer, etc.—performing a distinct role. In the late 1920s, as Hollywood transitioned from silent films to “talkies”, actors and actresses were met with the challenge of adapting to a new role and many of them no longer fit the role required by the growing Hollywood machine. The film Sunset Boulevard (Billy Wilder, 1950) explores and critiques the landscape of the hierarchy and harsh realities of Hollywood. In the same vein as many films of the film noir style, the mood of pessimism and fatalism reflected in the form parallels the reality of many people in Hollywood during the 1900s.

By the 1960s the studio system was all but over. Many cinemas were closed down and several of the production back lots sold. Society had changed dramatically particularly with the rise of youth and the youth market, and the old Hollywood product seemed stale to the rising youth audience. Times were changing and the industry had to change with it. The studio system had declined rapidly in the 1950s and by the late 1960s was all but over. The audience had segmented into different social groups with increased leisure options rather than the mass habit audience of the golden age. Many of the films the studios produced to compete with television seemed to many people old fashioned and part of a different world which led to a significant drop in

Hollywood cinema also produces its own realities on the big screen. As Cecil B. De Mille. Goldfish and Samuel Goldfish claimed during the production of the first motion picture, “when real life doesn’t fit a preconceived image, create another reality” (xi). Since that 1913 statement, Hollywood has fostered this type of reality-making that results into an escape for its audiences. Aside from the physical escape of traveling to the movies or Blockbuster in order to view these films, audiences are also invested in the characters they view on screen. However, Webb informs the public that “what appears on the screen is a stylized version of real life (or a plausible vision of imaginary worlds) that is made possible by the prolonged collaborative effort of hundreds, working in support of a celebrated few” (3). The “reality” of the cinema lies in producers, directors, actors, back-lots, etc. involved in its creation rather

The 1920's also saw the growth of the motion picture industry. It was highly influential and helped shape popular culture by promoting the diffusion of common values and attitudes nationwide. Soon movie studios began building elaborate movie palaces in cities, and by 1930, the movie attendance grew to about 115 million. Movies performed many purposes. It created national trends in clothing and hairstyles and even served as a form of sex education.

This further demonstrates how the affluence of that period enabled people to support this industry and help its enormous growth. It was during the roaring 20s that the first real celebrities began to appear, with the ever-increasing role of cinema having a huge role to play. Similarly their fame contributed to the growing status of Hollywood and the American film industry. (Source J). Charlie Chaplin is one example of an actor that gained worldwide recognition in the twenties; he was particularly famous for his ‘highly visual style of acting’ (Soucre J). The 1920s was often referred to as “The Golden Age of Hollywood” (Source G) emphasizing how this period represents the era of greatest output in the United States movie market [an average of 800 films were produced annually]. ‘The cinema came of age in the 1920s and Hollywood confirmed its position as the “dream factory” of the English- speaking world. It was there that fame and fortune could be found.’ (Source J) This also highlights the growing image of Hollywood ‘throughout the roaring 20s, which started to represent wealth and achievement. ‘The establishment of the Academy Awards showed the maturing cinema as an industry confident of its own technical and artistic standards.’ (Source J) This further shows how there were many other expansions and transformations from this industry that occurred during this period. Artists, directors and other personalities of the film making industry received acknowledgement and recognition of their work in this industry. ‘The awards soon acquired international status’ (Source J) showing how Hollywood’s film industry developed into a global sensation that was supported by people all over

The censorship conflicts in the 1900s were extremely intriguing and intense. Around the end of the 1920s, individuals possessed immense moral shifts powered by religious groups during the Great Depression, which resulted in decisions that created a new revolution that dealt particularly with the regulation of content of films. Consequently, in 1934, at the same time that the “Golden Age of Hollywood” began, the Hollywood Production code was formally implemented. The film

One thing that movie entertainment fulfilled was attracting people to the big screen. For example, I can introduce this quote: “In just eight years, from 1922 to 1930, weekly U.S. movie attendance soared from about forty percent to over ninety percent of the population” (americainclass). This shows how in just eight years movie popularity spiked, where as about 40 million Americans went to motion picture theatres on a weekly basis. As the brink of silent films came to society and the evolution of the industry had risen, going to the movie theatre became a weekly event. This transition in entertainment, from stand-up comedy/plays to movies, was remarkable. The huge trend and liking for going to the movies impacted America in the way it had reshaped entertainment. Movie companies like Paramount Pictures and Warner Bros made a lot of money and success. The industry became very rich. Going to the movie theatre in the 20s was classy, fashionable, and it became a

Serials and situation comedies made radio a national medium, with millions tuning into the same program. The record industry grew just as rapidly. By the end of the decade, people everywhere were humming the same popular songs, while actors and announcers became celebrities. Even more dramatic was the phenomenon of the movies. Forty million viewers a week went to the movies in 1922, and by 1929 that total exceeded 100 million.

Hundreds of movies are released every year. Filmmakers try to create the next jaw-dropping movie that audiences will stand in line for hours and pay top dollar to see. The key to success is finding ideas that appeal to a mass audience. Viewers are the lifeline of any production company so making something for everyone is a savvy business move for the film industry. To cover all bases, there are over fourteen different genres of movies. Film making is not a solo effort. It is a collaboration between the actors, directors, producers and other key contributors. This combined effort or mise-en-scene includes all the elements of the film to include actors, backdrops, costumes, props and lighting used to meet the director’s vision

Hollywood has influenced American history since it began. It boosted and shaped the morale of a nation for almost a century. But Hollywood has not only been the influencing American society, it has been influenced by American society. In the 1920s, American society was booming; people were getting rich, spending and borrowing money, and they thought life was looking good. Then in October of 1929 the stock market crashed. Many people lost all they owned. People had invested all their money into the banks before the Crash. After the Crash, the banks had nothing. People were destitute. They had no money to pay for their houses, electrical bills, and food. It became the Great Depression. Likewise, Hollywood was impacted by the Great

This research paper will cover the topic of the American film industry, globalisation and how globalisation has impacted on the change of the American film industry. I will also continue on to how the American film industry and its producers can integrate successfully internationally.

The film industry has always been somewhat of a dichotomy. Grounded firmly in both the worlds of art and business the balance of artistic expression and commercialization has been an issue throughout the history of filmmaking. The distinction of these two differing goals and the fact that neither has truly won out over the other in the span of the industry's existence, demonstrates a lot of information about the nature of capitalism.