The Emergence of the Fast Fashion Business Model and Imposed Quick Response Challenges for Chinese Fabric Manufacturers

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The Emergence of the Fast Fashion Business Model and Imposed Quick Response Challenges for Chinese Fabric Manufacturers
Jennie Hope Peterson, Jimmy Chang, Yiu-Hing Wong, and Carl A. Lawrence

Abstract This chapter explores and develops fast fashion in the current retailing industry and its impacts on how the Chinese textile manufacturing industry has adjusted to remain competitive. Fast fashion evolved at the turn of the twenty-first century into a business approach characterized by fresh fashions, shorter life cycles, and faster production, placing significant pressure for rapid delivery, quality products, and low prices for each segment of the supply chain in a highly competitive environment. Manufacturers must utilize dynamic
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2006). This chapter will explore the development of dynamic capabilities of the woven cotton piecegood supply chain in China and Hong Kong in response to the emergence of the relatively new “fast fashion” retail business strategy and the consequent manufacturing adjustments along the supply chain which improved production output and reduced production costs for the Chinese factories. In addition, the following text will overview a qualitative research study conducted by means of in-depth interviews with eight large Chinese textile factories to gain accurate data on the changes that are currently implemented to coincide with fast fashion’s model. The data may be beneficial to buyers and suppliers in understanding difficulties faced by both producers and retailers in the fast fashion industry and may provide the possible changes China should make to further secure a competitive advantage in the global textile industry. Lastly, a model will be presented, which is useful to textile industry professionals for a better understanding of time management and costs associated with alternative production methods. Current research in fast fashion generally does not extend toward the manufacturing arm in China and to the reaction of the product suppliers; therefore, this work offers unique insight into the ways in which the T C C factories prioritise, manage, and innovate to remain competitive.

The Emergence of the Fast

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