The Emotional Appeal Utilized in Lebron James' PowerAde Commercial

Advertising is an art. It has the power to tap into a consumer's conscious, as well as, unconscious thoughts and make them feel a wide range of emotions. Air Jordan embodies this ability perfectly. Their bold and iconic advertisements pinpoint certain cultural values that deeply touch consumers, thus allowing them to dominate the sneaker world.

Commercials are a main component in advertising which allow businesses to have the ability to attract a multitude of buyers throughout various media outputs. It possesses such a powerful mass media to attract viewer’s attention, knowing all company brands attempt to make consumers buy what they are selling and endorse their product. Without a

Television is an electronic telecommunication device that transmits pictures and sounds. Since its inception and release into society, the Television has grown to become extremely popular. The undying devotion to this medium has helped shape many aspects of human life. It has become a tool for education and entertainment. Businesses have found an efficient means to access the wider public through advertising. Advertising is a paid form of publicity aimed at a large audience by businesses with a view to increasing sales. Advertisements, unlike propaganda, have clearly stated sponsors. Through advertising, businesses can communicate with the user of their goods and services. The television allowed for the exponential expansion of advertisement. While older media is still used for advertising, Television’s ability to transmit moving picture and sound put it well above print media and radio (Messaris 2)

First Mountain Dew uses the appeal of a central character by starring Russell Westbrook to endorse the product. The commercial shows the professionalism, hard work, and dedication of Russell to his career and game. The commercial also gives fans of Russell, a slight inkling into his ordinary life. This appeal is highly effective because of the substantial work Russell has done over the course of his career, and adds credibility to his work ethic. Secondly the commercial uses the appeal of logic in the ending slogan “They say a lot of things. Don’t do they, do you”. Mountain Dew entices athletes, teenagers, and young adults to ultimately think for themselves and strive for end results in their own individual way. The use of Russell Westbrook in the commercial helps viewers accept this ideal, because Russell plays his games his way no matter what critics, fans, or rivals say about it. Lastly the commercial uses the appeal of emotion. Mountain Dew connects with athletes, teenagers, and young adults through inspiration and humor in the commercial. An example of humor is when Russell says “They say don’t pregame to slow jams”, as he closes an old cd player with a disk in it playing slow songs, in the age of technology where most individuals have smartphones or more technologically advanced means of listening to slow songs. With the choice of these critical appeals,

Gatorade has been sponsoring the NFL for many years, starting in 1968. Its involvement with the sport has made the drink known to many today “The official drink of the NFL” (Gatorade). According to Naomi Klein “…the wave of mergers in the corporate world over the last few years is a deceptive phenomenon: it only looks as if the giants, by joining forces, are getting bigger and bigger”(4). And that is exactly what the corporation of Gatorade was trying to carry out. By joining its name with the NFL, which at that time was becoming a famous sport to watch, Gatorade has become the number one sport drink for athletes. In the “Peyton Manning-Gatorade Commercial”, the corporation of Gatorade is not only selling their product, but is also

According to the authors, the United States spends more than any other country on advertisement campaigns. The American consumer is overexposed to more information than the human brain can process. Thus, classic commercials and advertising strategies are outdated and

Advertisements have transformed alongside the technology revolution by using computer graphics (CGI) to draw in the consumer. Tide’s “Small but Powerful” commercial uses CGI to create hyperbole as a humorous addition to some facts about the product in order to gain the attention of its viewers. Celebrities can be used in a similar way to make a connection with the audience by showing a familiar and popular face. While the use of celebrities and hyperbole draw in the consumer and make this commercial more memorable, they also provide a platform to that connects the audience to the product, Pods.

Product placement, a teamwork approach to marketing, has continued to be part of a widely and successful form of marketing that benefits numerous parties at once. Product placement comes in many forms of media but I find it most effective in an athlete’s postgame comments or during a sporting event.

Different types of commercials can be seen on television daily. Among the many commercials, some are memorable, meaningful, and carry a deeper meaning of the ad. One of the most compelling ads that was aired on the television was an ad from the beer company Guinness called, “Wheelchair basketball”. The commercial starts off with a group of muscular men partaking in an intense game of wheelchair basketball as soft and inspirational music plays in the background. As the game progresses, the men in the wheelchairs becomes competitive; yelling and pitting against each other to get ahold of the ball.

Advertising has been defined as the most powerful, persuasive, and manipulative tool that firms have to control consumers all over the world. It is a form of communication that typically attempts to persuade potential customers to purchase or to consume more of a particular brand of product or service. Its impacts created on the society throughout the years has been amazing, especially in this technology age. Influencing people’s habits, creating false needs, distorting the values and priorities of our society with sexism and feminism, advertising has become a poison snake ready to hunt his prey. However, on the other hand, advertising has had a positive effect as a help of the economy and society.

State campaign objectives in measurable terms and identify the nature and extent of what the advertising is to accomplish

Advertising has had a major impact on society. Some may be considered positive and some negative. Take a look around, advertisements are placed everywhere, television commercials, billboards, newspapers, and even on the sides of buses. Advertising is the basic form of marketing and trading throughout the world. Today’s society knows it as marketers trying to influence or persuade consumers into buying something. It also serves as a medium for services and businesses. There are many advertising strategies, but television commercials will always remain the number one strategy. Think about it, how much television is watched a day, probably a lot. What better way to advertise a product or service? Advertising has a positive effect on our economy. It does not only influence and persuade consumers, but it also benefits them in many ways. It also benefits manufacturers and their company, and the world as a whole.

Advertising has always been an important part of our society. The history of advertising can be traced to pre-modern history when it served an important purpose by allowing sellers to effectively compete with other merchants for the attention of clients in Ancient Egypt. From 1704 when the first newspaper advertisement was announced, it gradually grows into a major force in American society based primarily on newspapers and magazines (Ad Age Advertising Century, 1999). It not only helps to raise the target demographics’ awareness of issues, but also educate consumers with the benefits of the product. However, advertising cannot target a particular person before the emerging of World Wide Web.

Advertising is one of the most common types of social communication and an integral element of modern mass culture. It was the product of the development of market-oriented economic culture production methods, gradually, as the development of information technology in the process of historical evolution, becoming one of the most important social institutions of modern society.

In our world today, advertising is very powerful in making people aware of products or services available in the market. There are a lot of ways to advertise products or services but the most well-known and frequently used is the tri media which is basically composed of television, radio, and newspapers and magazines. But in this study, the researchers decided to focus on television commercials because in their opinion out of all the tri media, television is still the most useful and it is the best way to inform people aware of your product or service especially here in the Philippines because Filipinos loves watching television that 's why the researchers believe that almost everyone is familiar with Coca-Cola 's 100th year TV commercials.