The Endangered Wildlife Trust

Catherine, W., Tat Pui, L. and Henrik, U. (2011) The Roles of Branding for a Brand Entering

Murder and abuse cases never fail to startle society. Moral codes are flouted with unmatched rigorousness by these indubitable egregious crimes. Sufferers in these cases are often people. Nonetheless, these callous obscenities should not be seen as less important when animals are the victims. Animals undergo horrendous abuse due to barbaric individuals, greed, and unnecessary lab testing.

1) Institutionalize Brand Stewardship: develop an internal culture of pride and ownership in Brand Stewardship with the appointment of a Brand Stewardship Officer and the symbolization of key successes with a Brand Hall of Fame. The Brand Stewardship Officer (“BSO”) can create a cross-regional and cross-service group to organize education seminars and training across the company. The BSO will be a strong signal that O&M is directionally focused on integrating this new philosophy. Furthermore, the creation of a Hall of Fame will create public recognition of successes such as Jaguar and American Express, which will allow employees to see the fruits of their labors. It also provides concrete examples to countervail doubters and detractors.

With twin goals of conserving biodiversity and reducing humanity's Ecological Footprint, the organization is drawing on the combined strength and expertise of its global network to create innovative partnerships that integrate

1. Describe the main challenges faced by brand managers Marcilie Smith Boyle and Allison Warren. Of what relevant trends should they be aware?

Discipline issues: Due to fail changing organisation, the marketing and communication strategies appear confused. It is difficult to decide right message strategy toward reposition Franklins.

Panda is on the endangered species list. It has been categorized in the IUCN list and faces the danger of being extinct. Among the things that make it endangered is that it is threatened by continued habitat loss. Pandas are also characterized by very low birth rate, which means that their numbers will continue to decrease with time. It has also become a target for poaching in those areas where they exist (Johnson and Bonnie 67).

Here the company under consideration is “Toy R US”. This company facing few major current issues which are effecting the PR of the company as well as effecting the business of the company. Toy R US is a famous brand which makes toys for the kids, it has branches in many countries which makes it an international company. This company made its strong market position in just a decade, before that this was not much famous among customers. Company’s mission is about providing affordable toys all over the world so those

3. ·Lack of interest in the Brand Stewardship: employees feel that the new Vison is a loss of time for them. “If it helps to get new business, that’s great, but why are you in my office talking about this? I have a dead line to meet and I don’t see what this has to do with creating advertising”. The importance of the Brand Stewardship has to be communicated to employees.

brand’s decision to assign Mr. Bailey as both the CEO and Creative Officer of the

The world is facing many serious issues in this day and time. One of the major one is endangered species. These organisms are living on the edge of extinction. There are many things that threaten these species like loss of habitat, lack of food, hunting and many more. The victim of this horrendous crime against living organisms is the fastest running mammal called Cheetah, scientifically known as “Acinonyx jubatus”.

The lionfish as a species here in Florida waters are depleting its existing foods, being species such as gobies and snapper. Off the Florida Keys, “Nichols used to find shrimp and other small invertebrates in his lobster traps, but he has noticed a steep decline”. This man suspects that from their habits of overeating the only solution the lionfish have for a source of food is to result in cannibalism, an increase in cannibalism that could mean that there are so many lionfish that lionfish are controlling themselves (Buskey, Edward)

In the future I would like to become a leader in my field, a leader in helping heal and preserve the world we live in, particularly working with endangered species. Helping to maintain, and boost their numbers in the wild, as well as possibly working on a preservation, where I could work closely with others to ensure that my grandchildren will be able to see wildlife. THis being said I believe that the World Wildlife Fund for Nature is the best place for me to be. The World Wildlife Fund for Nature is dedicated to saving endangered wildlife, conserving and protecting ecosystems around the world, reducing the impact humans have on the earth, and teaching humans to work with nature. There are many offices around the globe in operation, so there is a large chance I would be able to travel while working with the Wildlife Fund for Nature, but there is not one singular headquarters, although the ‘central secretariat’ which is a close to a main headquarters as the organization gets, is in Gland Switzerland. There are many different important offices, one in every region. In North America, the “headquarters” is in Washington DC. World Wildlife Fund is an international organization that has employees, and volunteers throughout the world, as well as those people who donate money that cannot physically help. There is approximately 6200 full time staff members, and roughly 5 million supporters around the globe.

WWF has been in existence for more that 45 years now doing the noble job of ensuring that the endangered species are protected and their population revamped (Fund Raiser Insight, 2012). The WWF has an objective of ensuring that 19 of the most important natural locations in the world are properly conserved by the year 2010. This they do by focusing on various campaigns with an aim of making the biggest impact possible. At the present time, the WWF has focused its attention on the snow leopard and the lions, the conservation of forest as well as shifting diet to sustainable seafood.

This report was commissioned by the committee of the North West Trust for the Protection of Wildlife to analyses the financial statements of two project proposals for the Trust.