The Energy And Sports Drink Industry

1009 Words Feb 2nd, 2016 5 Pages
“Pay careful attention to your own work, for then you will get the satisfaction of a job well done, and you will not need to compare yourself to anyone else” Galatians 6:4 (Dake’s Annontated Reference Bible). People who are satisfied with their job are more likely to want to improve their company as well as their personal life. God teaches us to take pride in our actions and not to compare ourselves to what others are doing or have. The energy and sports drink industry was able to use their resources to compete with other companies in order to make their company great. This paper will talk about the sports drink industry and whether or not they are competitively important, the resources they have at their disposal, and how they use this to create a competitive advantage.
Sports Drinks Sports drinks, energy drinks, and vitamin-enhanced waters became very important in the mid-2000s to the soft drink industry (Gamble, Thompson, & Peteraf, 2013). Sports drinks such as Gatorade and Powerade became very popular with active and athletic students who participated not only in indoor but also outdoor exercises. People began to purchase sports drinks in either a powder form or a liquid form for their children for sports practices and games. The trend started with the knowledge that electrolytes inside of the sports drinks keep athletes hydrated better than plain water. The industry exploited this concept by making it culturally popular while also using famous athletes to…
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