The English Liquor Is A Liquor Brand Produced By Miller Products

1227 Words5 Pages
Olde English liquor is a malt liquor brand produced by Miller Products that was established in 1964. Malt liquor is a strong lager or ale in which sugar, corn or other aides are added to the malted barley to boost the total amount of fermentable sugars and consequently boost the concluding alcohol concentration without creating a heavier or sweeter taste. Malt liquor is beer with a much higher alcohol content which contributes to higher alcohol addiction. Legally, it often includes any alcoholic beverage with 5% or more alcohol by volume made with malted barley. Initially it was sold in small sizes (16 and 20 ounce bottles) until the introduction of the 40 ounce in 1980. The average 40 ounce is sold for $2.69 making it very affordable for…show more content…
Our Code requires compliance with MillerCoors policies, guidelines and the law including anti-corruption and bribery laws that apply to our work, such as the Foreign Corrupt Practices Act and the UK Bribery Act. MillerCoors employees are responsible for understanding and following the Code and are required to annually complete training and affirm the Code. The principles in our Code also apply to all MillerCoors officers and directors. There is also a section dedicated to social responsibility. Social responsibility is defined as an ethical agenda and suggests that an organization or individual has an obligation to act for the benefit of society at large; specifically in the communities it serves. This company has only had negative impacts on the communities, at which it is sold in, contributing the increase of urban youth drinking as well as alcoholism in urban communities. This section proves to be the most interesting. It statement is as follows: We self-regulate our marketing and advertising to ensure all materials primarily reach legal-drinking-age audiences and meet our rigorous internal standards. We adhere to the Beer Institute Advertising and Marketing Code and our own stringent marketing compliance standards. We fully participate in periodic industry-wide investigations conducted by the Federal Trade Commission. Every two years we train our advertising agency partners and conduct in-depth training with all sales and
Open Document