The Enron : Organizational Renewal Theory And Situational Crisis

During the year 2000, Enron was exceeding all expectations, its stock was through the roof, and the company seemed to be on top of the world. The next year Enron declared bankruptcy. So how did a company rise and fall so quickly? The key in analysing this question lies in Enron’s organizational culture, which is defined as “a shared meaning held by members distinguishing an organization” (Robbins and Judge, Essentials of Organizational Behavior, 269). During its prime, Enron appeared to be a successful and innovative company, but in reality was a company rooted in an organizational culture of corruption and greed. The five culture dimensions of stability, risk taking and innovation, attention to detail, outcome orientation, and aggressiveness are key to understanding how unethical behavior became such a problem at Enron.

Enron had the largest bankruptcy in America’s history and it happened in less than a year because of scandals and manipulation Enron displayed with California’s energy supply. A few years ago, Enron was the world’s 7th largest corporation, valued at 70 billion dollars. At that time, Enron’s business model was full of energy and power. Ken Lay and Jeff Skilling had raised Enron to stand on a culture of greed, lies, and fraud, coupled with an unregulated accounting system, which caused Enron to go down. Lies were being told by top management to the government, its employees and investors. There was a rise in Enron 's share price because of pyramid scheme; their strategy consisted of claiming so much money to easily get away with their tricky ways. They deceived their investors so they could keep investing their money in the company.

The story of Enron is truly remarkable. As a company it merely controlled the electricity, natural gas and communications sectors of the world. It reported (key word, reported) revenues over one hundred billion US dollars and was presented America’s Most Innovative Company by Fortune magazine for six sequential years. But, with power comes greed and Enron from its inception employed people who set their eyes upon money, prestige, power or a combination of the three. The gluttony took over sectors which the company could not operate proficiently nor successfully.

The focus of the corporation soon changed direction once it was realized that investing in selling intangible assets on the market could provide easier and higher revenue returns. This type of trading on the open stock market, with little regulations is what allowed the infamous criminal acts to take place and led to one of the world’s worst bankruptcy cases in United States history. An investigation finally occurred when investors found suspicious stock prices increasing exponentially and a whistleblower raised concern that finally revealed the fraudulent operations of Enron’s top executives conspiring with multiple businesses.

The fall of the colossal entity called Enron has forever changed the level of trust that the American public holds for large corporations. The wake of devastation caused by this and other recent corporate financial scandals has brought about a web of new reforms and regulations such as the Sarbanes-Oxley Act, which was signed into law on July 30th, 2002. We are forced to ask ourselves if it will happen again. This essay will examine the collapse of Enron and detail the main causes behind this embarrassing stain of American history.

In October of 2001, Enron announced a third-quarter loss of $618 million. The SEC and the U.S. Department of Justice both launched investigations into the sudden fall of the company and found that Enron had overstated their earnings by an estimated $586 million since 1997. Top executives in the company sold their majority shares days before the company’s collapse leaving lower level employees with worthless stocks in their pensions causing them to lose the majority of their life savings (CNN). As of today, charges have been brought against at least sixteen employees and executives in connection with Enron on counts of wire fraud, securities fraud, insider trading and money laundering among others. Flashback to June 17, 1972, and the

Above I stated that risks were everywhere in the case of Enron. The custom is that in order to stay in business one must take a risk. I agree that this is essential when done with good intentions and business practices. This is something that lacked in Enron before the bigger crisis emerged. The first red flag for me would have been the “Valhalla Scandal”. This showed the true character and intentions of Kenny Lay. Which were to get as much money as he could no matter the legality of the practices and who suffers. This shows that some of the risks taken by Lay were not the best, for his company or employees. Since the employee was doing the illegal work, and producing funding. The employee is also who ended up in jail.

Enron was named “America’s Most Innovative Company” by Fortune magazine. They were even successful enough to win it six times in a row. How does a company fall so far that they were the biggest bankruptcies at the time? Enron is known for its risky business tactics that would help keep them afloat in stock sales. Enron was headed by two main people that would go on to underhanded business schemes and charismatic acts that would betray the people who worked for the company. Kenneth Lay, the first CEO and the last as it collapsed, and Jeffery Skilling, the second CEO who was only CEO for about six months. These two people are very notorious white collar criminals. White collar crime is crime that is committed without violence but can have very

In this case of Enron the corporate culture played a vital role of its collapse. It was culture of full of moneymaking strategies and greed, in the firm Greed was good and money was God. There was no or very little regards for ethics or the law, they operated as there was no law and ethics in the world (Enron Ethics, 2010). Such culture affected all the employees of the firm from top to down. Organizational culture supported unethical behaviour and practises, corruption, cheating and those were all widespread. Many executives and managers knew that the firm is following illegal and unethical practises, but the executives and the board of directors did not knew how to change this unethical culture, the firm used creative accounting and were making showing misleading profits every day. Reputation management enabled them carry on their illegal and unethical operations. Moreover if the company made huge Revenue in the unethical way then the new individual who joined the firm would also have to practise all those unethical practises to survive in the company. All of the management was filled by greed and ambition, their decisions became seriously imperfect, thus the firm fell back and managers had to pay in the price in the form imprisonment and fines. Greed is the main key factors that brought the Enron “the most innovative company” to downfall. Enron was looking into the ways of

At some point, Enron executives use the deregulation of Californian energy market to raise the price of electricity, getting other company to join in action and make skyhigh profits. At the end, all these illegal, unethical actions they had done snowballed and they could not stop because once they could not hide their debts, and government institutes started to suspect, they are left with nothing to protect themselves. They took a high risk road to profit, followed a strategy of ‘win at all cost’ so it will later come back at them. Throughout company’s history, its culture had been an unethical one, with staffs from executives to accountants to associated firms having joined in their strategies and performed underhand actions. The environment was set for them to success in their scams because they brought in people and company having the same mind set. As for personal values, they executives only cared about themselves and whoever on their side. The financial executive, like Fastow even stole money from the company for himself and it was 40 million dollars. They pocketed millions of dollars so they did not pay much attention to what would happen to their employees once this scam was taken out of the dark. After Enron bankrupted, their employees had nothing in return, not even pension money and shareholders, with the stock price of the company being lower than a sing dollar, lost everything. In conclusion, what happened at

Enron Corporation based in Houston, Texas, United States was an energy-orientated corporation, which was formed by the merging of Houston Natural Gas and Internorth. Enron was declared bankrupt in 2001 because of numerous factors, and it was known to be one of the largest corporate bankruptcies in the U.S.A. The cause of malfunction and fall of Enron can ultimately be defined but the lack of ethnical management, lack of ethnical guidelines and ruthless business and financial practices. Enron’s recipe for success was doomed to fail because of the cooks in charge of the kitchen

At one time Enron was one of the world’s largest producers of natural gas, oil, and electricity. It also appeared to be one of the most profitable companies, taking shareholders from $19.10 in 1999 to $90.80 by the end of 2000. Enron’s top management answered to a Board of Directors whose responsibility was to question and challenge new partnerships, ventures, and decisions within the company. On several occasions, Andrew Fastow, the company’s Chief Financial Officer approached the board of directors with new investment partnerships which the board approved with very little

With any big organization going so bad, the blame starts with the top level executives, there was no different in this case. For Enron the blame started with Enron’s executives, Kenneth Lay, Jeffrey Skilling, and Andrew Fastow. Their goal was to make Enron into the world’s greatest company. To make this goal a reality, they created a company culture that encouraged “rule breaking” and went so far as to

Most of the world has heard of Enron, the American, mega-energy company that “cooked their books” ( ) and cost their investors billions of dollars in lost earnings and retirement funds. While much of the controversy surrounding the Enron scandal focused on the losses of investors, unethical practices of executives and questionable accounting tactics, there were many others within close proximity to the turmoil. It begs the question- who was really at fault and what has been done to prevent it from happening again?

Unfortunately, scandals like Enron are not isolated incidents and the last decade has offered Americans a disheartening perspective with comparable scandals like that of WorldCom and Tyco, Sunbeam, Global Crossing and many more. Companies have a concrete responsibility not just to their investors but to society as a whole to have practices which deter corporate greed and looting and which actively and effectively work to prevent such things from happening. This