The Entrepreneurs at Twitter: Building a Brand, a Social Tool or a Tech Powerhouse?

1701 Words Aug 20th, 2012 7 Pages
The Entrepreneurs at Twitter: Building a Brand, a Social Tool or a Tech Powerhouse?
Summary
Proclaimed as the hottest company since Google and Facebook, Twitter introduced a revolutionary micro-blogging service in 2006 that allowed users to spread and share short messages of 140 characters (“tweets”) with friends and strangers subscribing to follow their communication flow (as so called “followers”) in order to find out what is happening right now from any point of the globe.
Raising a total of US$ 155 million from investors without generating a single cent in profit or return on investment, Twitter’s founders Evan Williams, Christopher Isaac “Biz” Stone and Jack Dorsey relied essentially on their investors’ patience and goodwill while
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The notion that when a service is of value, it should also have a value and charge for this value was more or less ignored or remained in the background. Given that investors were easily persuaded of the service’s worth, assuming that “where you have audiences, you will make money”, the US$ 155 million injection gave Twitter’s founders some peace of mind, ensuring them that they had “patient investors” and enough funds to continue building the company.
However, it is understandable that investors will expect Twitter to come up with a sustainable business model and a presentation of the ways and plans to achieve the highly set targets. Even if Williams stated to journalists to wanting to go all the way with Twitter and to have as large an impact with this service as possible, he simultaneously revealed to already be thinking of the next big thing which substantiates suspicions that his commitment to Twitter’s profitability isn’t his main concern. This clearly exemplifies the extent to which Twitter’s situation in 2010 reflects the past record of its founders. Given that they were working to make ends meet while pursuing their real passion on the side – to find the next big thing – their success came as a byproduct of their pursuit of originality, not as a fully intended and envisioned result of planned moves toward

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