The Essential Role Of Stereotype In Propaganda Essay

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The Essential Role Of Stereotype In Propaganda People encounter propaganda and stereotypes in their daily lifestyle from social interaction with peers to family and the media. Propaganda and stereotype are correlative; however their conceptual fundaments are different. Propaganda is a systematic manipulation of public opinion that is consciously disseminated to promote a doctrine or cause. Contemporary propaganda deliberately attempts to alter peoples’ opinion and influence human behaviour through common broadcasters such as “politicians, advertisers, journalists, and radio personalities” (Delwiche 2002). Stereotype is defined as “a conventional, formulaic and over simplified conception, opinion or image” (Dictionary.com 2004). These…show more content…
Propaganda technique will be succussfully implemented if the dogma is deliberate and targeted to a group with an intention or purpose on mind. Ethnic stereotypes are portrayed differently by society because it consists of negative and positive connotations. An individual with a Middle East ethnicity is stereotyped as an Arab, regardless of the different countries within the region, which contains diverse cultures, beliefs and extensive religions. Some of the generalizations of this ethnic group comprise of Arabs inheriting wealth from a natural resource: oil, being a fundamentalist, and criminals. This reflects an example of oversimplification because “favourable generalities are used to provide simple answers to complex social, political, economic, or military problems” (Disinfopedia 2004). However, the media broadcasts propaganda by primarily associating Arabs with violence, which defames their identity. America’s president, Bush, strategically campaigned in “a television advertisement [showing] the face of a young Middle Eastern” (Krupa 2004) The advertisements depicts the generalization that all middle eastern men are threats to America. The negative stereotype of Arabs correlates with propaganda, because the advertisement implemented in the campaign was a tactic of mass persuasion, intended to sway the opinion of American viewers, regarding the threats that Arabs imposed on the welfare of American citizens. Bush’s
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