The Ethical Approach Of Bob Bowlsby

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The ethical approach that Bob Bowlsby is utilizing in his argument is the justice approach. Bowlsby’s comment deals with fairness. His opinion is that it is not fair for football and male basketball student athletes to receive a salary while female and male student Olympic sport athletes who partake in swimming, wrestling, and lacrosse, for example, do not receive the same benefit (Strickland & Moody, 2014, p. C-422). The justice approach is based on fairness, equity, and impartiality as it derives from Aristotle who articulated that equals are to be treated equally and unequals unequally (Rao, 2010, Velasquez et al., 2015). Bowlsby is expressing that all student athletes are equals as they are all proficient in their particular sport.…show more content…
C-422) as they are popular among college athletics and as such are also more profitable. Providing football and male basketball student athletes a salary based on these reasons is not fair according to the justice approach. Other college sports are not considered as important as they do not share the same public demand and fandom. The justice approach emphasizes equality and not displaying favoritism by providing benefits to select individuals (Velasquez et al., 2015). Favoritism is presented with considering paying football and male basketball college athletes and ignoring other college athletes based on admiration, which according to Bowlsby and the justice approach is not a justifiable reason. The NCAA is also utilizing the justice approach to ethical decision making when it argues that as college football and basketball are amateur sports, no compensation should be provided to players beyond scholarships and the cost of attending school. Based on this argument the NCAA views college football and male basketball athletes as students and furthermore as equal to other college athletes and students. In 2014, the NCAA Eligibility Center defined amateurism eligibility for student athletes participating at a NCAA Division I or Division
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