The Ethical Dilemma Of Nestle 's Mass Marketing

Studies have shown that breastfeeding has numerous benefits for mother and baby, including reducing the risk of common childhood infections. The protective antibodies found in breast milk helps to combat common infections that often leads to missed days from work and translates into lost productivity. In addition, breastfeeding has been shown to significantly reduce the risk of obesity in breastfed children verse children that were not breastfed. Breastfeeding also helps to

Nestle was involved in the unethical marketing practices, endangering consumer health to promote its infant formula in developing nation. Nestle often used deception and doublespeak to justify its unethical business practices. Many NGOs and groups spread the word about Nestlé’s unethical practices making people to boycott its products. Later Nestle changed its policy and stops free sampling and aggressive marketing techniques. Nestle promoted the infant formula over breast milk which caused the illness and death of many infants in the developing countries. There are many reasons that contribute to it:

Since the beginning of time women have breast fed their infants. Although modern science has developed infant formula, doctors and nurses still recommend women feed their infants breast milk. Breastfeeding increases bonding time between mother and baby and decreases cancer in women. It is hypothesized that breast milk significantly improves babies health and cognitive functioning. Breast feeding is frequently researched and there are multiple sources that cite its benefits.

One company that faces ethical challenges today is food processing company, Nestle.Nestle's mission statement is "Good Food, Good Life". Nestle is considered of the most hated companies in the world. Some of Nestle's most popular products include baby food, bottled water, dairy products, and snacks. The company has been scrutinized for modifying nutrients in its infant products. In 2005, Nestle was sued for allegedly false labeling of their bottled water products. They were also in the spotlight at one period of time for child labor abuse and human trafficking. It is said that the company uses children between the ages of 12-15 to help gather cocoa beans for the production of their products.

Nestle, an international recognized multinational corporation is the world’s leading nutrition, Health and Wellness Company. Nestlé’s mission of “Good Food, Good Life” aims at providing customers with the finest quality of nutritional choices within a wide range of food and beverage classifications (NESTLÉ - Vassos Eliades. (n.d.). Retrieved from http://www.vassoseliades.com/consumer-goods/nestle.html, para. 1). The merger in 1905 between Nestle and the Anglo-Swiss Milk Company created the Nestle we know today. Nestle is one of the world’s largest suppliers of food and nutritional products operating with 461 factories in 83 countries, with 328,000 employees worldwide (Fries, Lorin, Goldberg, Ray, 2012. Nestle: Agricultural Material

Breastfeeding creates an emotional attachment with the mother and the baby. Breastfeeding is the healthiest choice for your baby if you can. It provides the exact amounts of the vitamins, fats, and nutrition at just the right temperature. You don’t have to worry about the questionable packaging for formula or contaminants for water you mix it with each day. Breast milk provides immunity and antibodies that are huge benefits to your baby. In fact, when you are exposed to the germs when you are breastfeeding, not only does your body fight off the illness, this benefit is transferred to your baby when you breastfeed. In fact, the thymus gland, which is the part of the immune system, is twice as big in 4-months-old babies as babies that are not breastfed. The benefits of breastfeeding do not stop once it ends either. The benefits continue through childhood. Breastfed infants are shown to have a lower risk of developing allergies, obesity, diabetes, and metabolic diseases than non-breastfed infants. Breastfeeding not only impacts the women's weight later in life but also can reduce the risk of obesity and diabetes. It also helps new moms loose weight faster. It also lowers the risk of breast and ovarian cancers among the mothers who breastfed their children. Breastfeeding should be mandatory for the mothers who have the ability to feed their newborns with their milk. They should also be thought the correct procedure to breastfeed an infant at the hospital as a law at the right

 Breastfeeding is extremely beneficial to both mother and baby and the environment as well. Breastfed children are less likely to have ear infections, allergies, vomiting, pneumonia, urinary tract infections, chronic digestive disease, insulin-dependent diabetes mellitus, bacterial meningitis, research also indicates that breastfeeding may help protect against Sudden Infant Death Syndrome (SIDS), women who were breastfed as infants have a lower rate of breast cancer, and

There are many barriers to breastfeeding and it is not always possible for mothers to breastfeed their child. The authors describe that there are many different benefits of breastfeeding to mother and infant; these benefits have been well documented over time. Breastfeeding has shown to improve the child’s overall health, reduce health inequalities, reduce risk of childhood illnesses (respiratory illness, asthma, and wheeze), diarrheal disease, atopic disease and also, gastrointestinal illness. More recently, breastfeeding has been implicated as having a protective effect against the development of type 1 diabetes, type 2 diabetes and obesity (Sloan, Sneddon, Stewart & Iwaniec, 2006). Breastfeeding also allows skin-to-skin contact which promotes bonding and soothing. Evidence shows that breastfeeding can result in many benefits for cognitive development in early and middle childhood. Mortensen, Michaelson, Sanders, and Reinisch (2002) found an association between breastfeeding and intelligence in adulthood, independent of confounding factors including education and socio-economic status. Breastmilk is said to contain certain chemicals that help stimulate brain

Research says that the cells hormones and antibodies in breast milk protects the baby. They say breastfeeding “lowers the risk of asthma, childhood leukemia, childhood obesity, ear infections, eczema diarrhea and vomiting. lower respiratory infections, sudden infant death syndrome (SIDS) Type 2 diabetes”. All these diseases are very important and can affect a childs life in the long run. Breastfeeding protects the mother from important diseases too. Breastfeeding helps the mothers health and healing after giving birth to their child. Diseases such as “Type 2 diabetes, certain types of breast cancer and ovarian cancer”. These diseases are also important for the mother in the long

Nestle Corporation will make more mothers feel comfortable with feeding formula to their babies in the Third World countries.

“Breastfeeding has been shown to reduce upper and lower respiratory tract infections, gastrointestinal infections, childhood leukemia, and sudden infant death syndrome, among other health conditions (1 –5)...., Breastfeeding has also been associated with a reduction in childhood overweight and obesity (2,6,7)” according to (....2)

The shared thoughts and beliefs of the customers influence the business operations. The culture, life style, norms and values force Nestle to deliver the specific product to the right segment. Nestle so far has considered the social perspective well. The company has well understood the concept that consumers changing attitude has immense importance.

Nestle is not only Switzerland's largest industrial company, but it is also the World's Largest Food Company. The mission statement emphasizes on the fact that Nestle products are available in nearly every country around the world. Wherever one may live, only Nestle can provide the best and most reliable food and beverage products to meet his/her needs throughout the day, throughout the life. Especially, people on the move want to be able to find good food wherever they are, whatever the time of day. They are often reassured that they will find well-known brands out of home.

According to me Nestle have only focus on the economic responsibilities and has been concern about the shareholders acceptations than the society. There is a wide space for improvement in the company’s policies towards society and environment.

Their main goal is they endeavour to bring buyers sustenance’s that are sheltered, of high calibre and give ideal supplement to address physiological issues. Nestlé gives choices to all individual taste and way of life inclinations.