Essay on The Ethical Foundations of Starbucks and Humana

External Environmental Analysis of Starbucks and the Coffee Industry Harold Brown Strategic Management March 3, 2011

* The organization has strong ethical values and an ethical mission statement as follows, 'Starbucks is committed to a role of environmental leadership in all facets of our business.'

Hi Jill, I used Starbucks as one of the companies I wrote about in this week's written assignment. While it's nice to treat myself to go out and get coffee sometimes, I barely ever do because, aside from the price, I hate the waste that these places produce. Think about how many people Starbucks serves a day worldwide, and the majority of those cups are going to be thrown away. Now, they do have reusable cups that you can bring in to be filled, but many people, myself included, don't remember to do that. Or it's such a spontaneous trip to the coffee shop, that you can't always think ahead to have your reusable cup with you. So it was nice to read about how Starbucks is making their cups out of materials that are certified recyclable material in most

Starbucks desire as the leader in the specialty coffee industry is to be acknowledged for its responsibility to coffee farmers and their families to improve their well-being. The corporation’s primary stakeholders are broad organizations such as, coffee trade associations, suppliers, and groups with interest in sustainable coffee production. Including non-profit groups focused on human rights, social justice, and environmental issues. Other stakeholders include governmental agencies such as, U. S. AID (Starbucks Corporation, 2010).

“To inspire and nurture the human spirit – one person, one cup and one neighborhood at a time ("Starbucks", 2012).” Starbucks mission is to not only provide the highest quality of coffee but also make a positive impact on the world. Ethisphere Institute over the last six years has selected the World’s Most Ethical Companies and Starbucks has made the list every year. What are the key components that make Starbucks one of the most ethical companies in the world? Starbucks has developed the Standard of Business Conduct guide for their financial environment, as well as the behavior of their employees. Starbucks uses strict regulations and a variety of audits to ensure their

Two reasons Starbucks has been so concerned with social responsibility are the negative impact on the company if they aren’t and the financial and nonfinancial rewards because they are. According to our textbook, Starbucks has been engaged in responsible business practices almost from day one of operation.

This article is about how Starbucks donates all the leftover food to several charities. Starbucks’ goal for this year is to provide five million meals to food banks. Jane Maly, Starbucks’ food division manager, wanted to impact the U.S. by figuring out how to donate food instead of throwing it away. The company now takes full commitment of addressing hunger nationwide.

Starbucks Corporation is a multinational coffee conglomerate that opened their first store in Seattle’s Pike Place Market in Seattle, Washington in 1971. Over the course of the next 40 years, Starbucks has grown in leaps and bounds in not only opening more stores domestically and internationally but also in selling a variety of some of the world’s best coffee and tea blends available. The selling of Starbucks products does not only happen in their stores, it also happens in grocery, convenient, and specialty stores across the world. With the growth of the Starbucks Corporation came the responsibility of ethical and financial compliance to their organization, their shareholders, and the multitude of government agencies they deal with

Starbucks has certainly does a good job communicating their social responsibility to consumers. First and foremost, Starbucks establishes an annual public Global Responsibility Report on their website. This report is easily identifiable and available for everyone to view. Besides their website, Starbucks uses a variety of media to communicate their social responsibilities. The company is highly dependant on social media to communicate their messages. Their Facebook, Instagram, and Twitter all display tokens of giving. In most cases, Starbucks ads are call-to-action campaigns. This entices consumers to purchase the Starbucks products because it allows consumers to feel they are contributing to something good/meaningful. Besides, social media, Starbucks uses their cups and coffee sleeves to communicate their humanitarian and socially responsible activities. Recently, the company informed consumers about the number of Veterans and military spouses hired through coffee sleeves. In addition, these sleeves always state the percent of recycled materials used, which is another way of expressing Starbuck’s holistic marketing approach. Finally, Starbucks has released a podcast which communicates everyday stories of positive change. In general, marketing communication should take a mass marketing approach, several forms of media should be used, and the communication budget should be properly allocated. Starbucks accomplishes each of those tasks. Moreover, consumers certainly feel the

The primary use for this encouragement is for preserving the woods. Founded on research, Americans drink 100 billion cups of chocolate per year. At least 14.4 billion are served in disposable paper cups. Most of their paper cups are un-recyclable due to the plastic lining inside the cup. Aims for Starbucks by 2015 are they launch 100% recyclable cup and their coffee must be 100% ethically sourced. The causes they promote good ethics are portraying a serious public image of the company and want to protect image as being a socially responsible governance and a good option for consumers. Other than that, Starbucks wants to increase focus on ethical and moral issues in business generally. In addition, Starbucks makes it a priority to always pay coffee farmers proper wages for the chocolate that they produce. They even travel as far as buying all the coffee that one specific farmer can bring forth to make a coffee unique and exclusive to Starbucks. Non only does Starbucks work with the coffee farmers that they are purchasing from, but they also play with the local governments to ensure fair treatments, and social conditions. They suffer with these governments frequently to ask for aid to be socially responsible. In return, Starbucks does their best to help them by building schools and education programs. According to the individualism theory Starbucks would be considered ethical because

First, Starbucks believes that the quality of its coffee products always needs to be perfect. Starbucks took quality control to a new level. When the freshness of coffee bean shipments is in question, Starbucks donates those beans to charity by the thousands of pounds. In addition to this measure of excellence, Starbucks helped incorporate a new coffeehouse

These values include respectful working environments, environmental awareness, humane treatment of workers, and benefits for workers. Starbuck's mission is to not only offer premium quality coffee and excellent customer service, but it is also devoted to providing quality service to its employees. Starbucks works hard to create an excellent work atmosphere, ensuring that employees treat one another with deference, and respect diversity. Starbucks also shows how much it cares about society by making over 30 million in charitable contributions and volunteering over 290,000 hours (Corporate social responsibility / fiscal 2006 annual report, 2007). There are thousands of people who work for this company as farmers and suppliers who are located all over the world. Starbucks makes certain to follow international child labor laws, provide humane and safe working conditions, and honors minimum wage requirements. Starbucks is also deeply focused on being environmentally vigilant. Starbucks practices energy and water conservation, uses renewable energy, and uses recyclable materials. Starbucks also provides excellent benefits. "The components may include competitive base pay, bonuses, comprehensive health coverage, income protection, vacation, stock options, a savings program, adoption benefits, tuition reimbursement and partner perks, including a discount on merchandise in our stores" (Corporate social responsibility / fiscal 2006 annual report , 2007, Abridged Report,

Starbucks is renowned for its morality due to their innovative sustainability and environmental policies and operations. They strive to go beyond mandated regulations by implementing ethics as part of their core practices. However, no matter how flawless their code of ethics is; they, too, face ethical issues and commit unethical acts. First, they are responsible for putting small, local coffee shops out of business which creates a uniform retail culture throughout cities. Second, they advertise to provide 100% fair trade coffee when it is not truly 100% fairly traded. Third, they use hormone added milk that is detrimental to the human body as well as the environment. Fourth, they set unrealistic, unattainable recycling goals, so they were unachievable; in turn, their trustworthiness is hindered and their reputation is tarnished. Lastly, it was revealed that Starbucks discovered ways to avoid paying taxes in the UK. To this day, Starbucks continues to be recognized as an ethical company. Although sometimes controversial, they are innovatively striving to positively change the ways of society and business operations.

Starbucks is one of the top leading coffee sellers in the world. With more than 17,000 stores in more than 55 countries, Starbucks has created the ultimate brand and coffee shop (Ferrell, Fraedrich, & Ferrell, 2015). Building Starbuck’s name was a process performed by the founder Howard Shultz that focused on quality ethics and good coffee. One of the main aspects of Starbuck’s culture is its mission. Starbucks brand has been ranked number 16 in the Fortune’s one hundred companies to work for because of its honorable, ethical back-round (Lemus, von Feigenblatt, Orta, & Rivero, 2015). However, like all businesses, Starbucks has encountered some ethical issues along the way of their success.

Starbucks is an American multinational corporation that is arguably considered as the best coffee house in the globe in terms of global performance. The company has for a long time considered CSR as an important part of its operations and currently, it adopts an Anglo-American model of corporate social responsibility. This is an approach to CSR that maintains close links between shareholder interests with the operations of the organization. The company ensures that its CSR initiatives are appropriately audited so that it is able to learn of its CSR performance and not as an effort of complying with legal regulations and this is what makes the strategies adopted by the company very relevant. The corporate social responsibility codes that are derived from Starbucks’ Anglo American model have contributed to great product development by the company, efficient production and quality customer service. All these have been made possible through the company’s Corporate Governance Codes . At starbucks, the codes have provisions for the code of conduct which acts as guidelines as to how the employees at the organization behave. The code of conduct guides the entire organization including the board of