The Ethical Marketing Strategy Of Pharmaceutical Advertising

1451 Words6 Pages
What are some of the ethical issues associated with this marketing strategy? Pharmaceutical advertisements has been the subject of deliberation for more than a century. Pharmaceutical advertising and marketing make up a large fragment of the activities of pharmaceutical corporations. These publications can be extremely informative as long as they are analytically evaluated. However, the data enclosed in promotional material may be scant or erroneous. Assuredly, the pharmaceutical marketing activities has a great effect on the behavior of the physicians however hidden rather than suggested in its script noticeable (Makowska, 2014; UKessays, 2015). The ethical marketing strategies in the pharmaceutical industry are procedures used to sell medicines morally. The strategy must be as such that it does not influence the decision making criteria of physicians. Ethical marketing is usually referred to as the use of marketing ethics into the marketing process. The establishment of marketing ethics has the potential to benefit society as a whole and should be considered a part of business ethics in the sense that marketing forms a substantial part of any business model. Marketing strategies are organized into five classifications: physicians-targeted promotions; direct-to-consumer advertising; unethical recruitment of physicians; researchers’ conflicts of interest; and data manipulation in clinical trials. The pharmaceutical business’ marketing influence physicians’
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