The Ethical Theories Of Utilitarianism And Deontological Morals

Using The Philosopher’s Way by John Chaffee, I will explain the ethical theories of ethical subjectivism, utilitarianism, and Deontological ethics. Secondly, I will summarize the main points of my article and then act in response using the three ethical theories previously listed. I will also explain which ethical theory best represents the article. Then, I will provide reasoning as to why stem-cell research is important; and lastly, I will offer two open-ended questions.

Every business develops a set of ethical principles that they abide by. The business ethical principles intentions: it construct the business certainty in the community , maintain the employees liveried in what the business attempt to have as structural conducts and aid the employees consume principles to make ethical choices that guards the business. In a culture with a diverse assessment structure and augmented judgment visibly by companies with changeable ethics and interests, there appears to be further difficulties on business individuals to make tougher ethical assessments. In our day-to-day performances, we depend on on our ethical principles to monitor us in the correct path and do the correct things. The substance of any efficacious and perpetual business is they segment a mutual ethical matter concentrating on presenting and generating value along with allocating their business values with the citizens they network with on a day-to-day basis.

Ethics is the moral criteria that we as human beings have. They are the rules of the game that are supposed to guide us through our decision making in life and how to behave to one another as part of a society. However, there are different perspectives on how this criteria should be used, and when and whom they apply to. I will focus on the three most influential moral theories: virtue ethics, deontology, and utilitarianism. Although there are many great names of philosophers that fall in those theories, I will be discussing Aristotle, Kant, and Mill’s perspective, respectively.

Let us first discuss Utilitarianism, on which, lies the whole development of the consequence based ethical theory. Utilitarianism can be defined as :

Calculating Consequences: The Utilitarian Approach to Ethics. Santa Clara University, n.d. Web. 15 Apr.

Utilitarianism as an ethical theory is seen as 'an act that is morally correct if it results in the greatest amount of good for the greatest amount of people affected by the act'. (Crane, Matten, Chapt. 3). It is a principle that concentrates on the outcome of an act and compares the good outcome with the bad outcome and supports the outcome that brings the greatest amount of good for all stakeholders involved.

The Utilitarian ethical theory states that what makes an action ethical or unethical are the good or bad results of the action. Actions are chosen to increase pleasure and avoid suffering and, some pleasures are better or higher than others. The theory, therefore, focuses on the outcome of a person’s actions

* Utilitarian Approach to Ethics- hold that moral worth of actions or practices is determined by their consequences

This will be an over view of ethics as it relates to business in our society. Concepts from Philosophy will seek to describe the correlation between actions that are classified as morally right or ethical in our dealings with each other as human beings. Clear and concise examples will be given as well as ways in which to improve upon business ethics.

Ferrell, O. C., Fraedrich, J., & Ferrell, L. (2013). Business ethics: Ethical decision making and cases [9th edition]. Mason, OH: Cengage Learning. Retrieved from

Utilitarianism is defined as ethic based on consequences. An act, either it is morally wrong or good is acceptable as long as the end outcome is greater. In this essay on utilitarianism, I would argue Peter Singer’s calculus preferences, equality is for all living being but sacrificing one for greater good is plausible. Counter argument of Immanuel Kant’s moral deontology claim, it is immoral to consider a human being as a means to an end. John Mills’ actions are right as long they promote happiness, wrong if they produce the opposite of happiness as the reply for the counter argument. In conclusion, I would ethically rectify my claim in supporting utilitarian argument.

In South Park, South Park illustrates normative ethics in society and people. The characters and scenarios are well scripted to categorize the three main theories of normative ethics; utilitarianism, deontology and virtue ethics. The show constantly displays the universal mindsets of multiple people within various situations and how one effects the other and the world. Majority of these scenarios, virtue ethics brings about the best results for those within the South Park community and the main characters. In the following, I will argue why virtue ethics is the most effective theory to always follow of all theories and how always following a utilitarianism and deontology approach can cause conflict within oneself and society.

Kant’s theory of deontology and Mill’s theory of utilitarianism provide starkly different approaches to assigning moral value to ethical dilemmas, two modern dilemmas being commercial surrogacy and physician-assisted suicide. This essay will expound upon the process of deciding moral value within each ethical theory and then apply this decision process to the two ethical dilemmas. Arguments will be posited in support or in opposition to the proposed ethical dilemmas according to the ethical theories. The discussion will revolve around the theories as proposed by the specific authors mentioned above in their relevant works.

A problem with utilitarianism is the psychological effect it has on one person. The utilitarian course of action is one where the good is defined before the right. If the consequences turn out bad, the person with the integrity is going to feel bad and think that they did the wrong thing. A utilitarian will think they did the right thing because of how the outcome appeared to be before the actions took place.

Numerous moral theories have surfaced in the past years. They have been widely debated by philosophers and social reformers. It is important to understand what these theories are because of their influential tendencies in the way people act, especially in making morally right or wrong decisions. Utilitarianism is one of these many moral theories. Upon further analysis, problems with utilitarian thoughts are revealed. It has been widely debated by many philosophers, including G.E. Moore and Immanuel Kant. Like these two philosophers, I argue that utilitarianism is inadequate because of its contradictory nature as a moral theory. It highlights the principle of utility in seeking the greatest pleasure, allowing egotistic and hedonistic actions to be considered moral.