brewing system (Starbucks, 2011). Additionally, Starbucks initiated an online community called My Starbucks Idea to receive customers’ feedbacks, introduced one of the topselling coffees known as Pike Place Roast, and commitment to have good business ethics with their Starbucks Shared Planet (Starbucks, 2011). In 2009, the company introduced coffee packets called Starbucks VIA Ready Brew Coffee (Starbucks, 2011). In addition, Starbucks initiated a loyalty program through myStarbucks, Starbucks Card iPhone
CONTENTS: CASE STUDIES CASE STUDY 1 Midsouth Chamber of Commerce (A): The Role of the Operating Manager in Information Systems CASE STUDY I-1 IMT Custom Machine Company, Inc.: Selection of an Information Technology Platform CASE STUDY I-2 VoIP2.biz, Inc.: Deciding on the Next Steps for a VoIP Supplier CASE STUDY I-3 The VoIP Adoption at Butler University CASE STUDY I-4 Supporting Mobile Health Clinics: The Children’s Health Fund of New York City CASE STUDY I-5
Understanding and Appreciating Individual Differences Important Areas of Self-Awareness 61 Emotional Intelligence 62 Values 65 Ethical Decision Making and Values 72 Cognitive Style 74 Attitudes Toward Change 76 Core Self-Evaluation 79 SKILL ANALYSIS 84 Cases Involving Self-Awareness 84 Communist Prison Camp 84 Computerized Exam 85 Decision Dilemmas 86 SKILL PRACTICE 89 Exercises for Improving Self-Awareness Through Self-Disclosure 89 Through the Looking Glass 89 Diagnosing Managerial Characteristics 90
characterized by a set of values and beliefs that highlights the importance of the customer’s interests 2 Marketing as a strategy, concerned with the choice of products, markets and competitive stance 3 Marketing as the set of tactics (essentially the seven Ps of the expanded marketing mix) that provides the basis for the impleFor Day (1990), the characteristics of a marketdriven organization can be stated more succinctly: 1 The extent to which a customer focus pervades the entire organization 2 The commitment