The Ethics Of Marketing And Advertising

937 Words4 Pages
Jacob Darbonne
8/26/15
MKGT 3100
Ethics Paper

What is marketing? Marketing, according to Investopedia, is “The activities of a company associated with buying and selling a product or service. It includes advertising, selling and delivering products to people.” In even simpler terms, it’s how a company or business buys/sells a product, and the way in which they do so. Marketing is aimed towards consumers, or us the buyers of these products, and the best advertising will have us begging for the product they represent. Although there are marketing and advertisements that are morally sound and ethical, we have to be weary of those that aren’t.
As a well-educated consumer, it is up to us to make sure we do adequate research to ensure these advertisements we are being shown aren’t pulling our tail. Companies who do risqué marketing practices involving shady tactics, deceptive advertising, or biased targeted marketing towards age groups who can easily be taken advantage of are all easily considered unethical and morally wrong. Ethics, are the general principles of right and wrong. It is very important for businesses to have sound ethic practices to ensure they avoid legal trouble and media backlash. Morals, on the other hand, are what each individual find to be right and wrong, and their justifications and experiences that help them decide between the two.
Moral idealism plays a big role into this as well because as a society we have formulated ideas that we find morally right
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