The Ethics Of The Medical Field Essay

2016 Words9 Pages
Intro Regardless of your industry, it’s becoming harder and harder to stand out from the crowd. In the medical field, this is especially true. From big box hospitals to small practices, competition is fierce. So how does one stand out from the crowd and stay professional? Brand yourself, and do it well.

In the following pages, I will walk you through a handful of killer techniques that are sure to set you apart from your competition by building your own personal brand. There are no shortcuts or gimmicks involved in this process. All you need to do is take a hard look at who you are as a person and doctor and think deeply on how that can be turned into a brand. When it is all said and done, there is only one of you, which makes you and your brand unique.

Finding your Voice

To start, we need to come up with your brand. Branding is as much about the product as it is the company behind it. The same can be said in the medical field. Odds are you are not the only podiatrist or pulmonologist in your area, but if you have just as much experience as the next guy or gal, how do you stand out? Develop your personal brand.
To develop your personal brand, you need to think deeply about who you are as a person and find out clever ways to showcase this unique personality to your potential and current customers. To start, you should answer the following questions as honestly as possible. Do not simply speed through these just to get them done. Take your time and think deeply about
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