The Ethics Of Unethical Marketing

Business Ethics are defined as “moral principles that guide the way a business behaves” (Businesscasestudies, 2017). In order for any business or individual to act in an ethical

Ethics, ethical values, and social responsibility should all work in unison in a corporate business structure. These key traits are better defined as maintaining overall good business morals, obtaining employees who possess personal ethical values, and finally to behave ethically and with sensitivity toward social, cultural, economic and environmental issues. For a business to better ensure these quality business traits a code of ethics should be adopted by the business. In the cases of Bernie Madoff and Enron, the most well-known financial scandals in history, I feel, gave a major hand in pushing business all across America to have and enforce the code of ethics.

An unethical issue arises when an advertisement focuses on people who do not know about the information about the product, as well as its side effects, and the advertisement tries to misleading them. An example of unethical consumer sovereignty practice is the marketing of infant formula to those unknowledgeable mothers living in less developed nations during 1960s and 1970s. Those advertisements tried to promote the infant formula by sending out milk nurses, who were actually sales persons dressed up in nurse uniforms, to demonstrate the product and recommend those mothers to feed their babies with the infant formula. They misled the fact that breastfeeding is a better alternative choice. As the result of being uninformed mothers, higher numbers of sick and malnourished babies were reported due to the drop of breastfeeding and over blending the formula (Nwachukwu et al., 1997). Hence, it is unethical to market on unknowledgeable group of people as this kind of advertisement fails to reveal the true fact that the consumer should know.

Both key elements have an interactive relationship that helps in building profitable businesses, as well as a well-rounded community. Ethics refers to set of beliefs about right and wrong, good and bad. Therefore, Good ethical practice help build our business, as well as help our staff members to make ethical decisions. The decision of each official can affect the entire organization. Whereas, most people come from different background and culture which also plays a vital role in shaping their ethics. Business ethics involves the application of the issues in the workplace. While much unethical behavior is illegal, one important role of business ethics is to manage behavior that cannot be covered by government laws. The universal ethical standards, which involve respect, responsibility, and citizenship, are rules that apply to people and should be held high within the workplace. Social responsibility is the obligation of a business to contribute to society. The cheesecake restaurant social responsibility affects the environment, customers, investors, and our employees. (Bruning, 2014)

Business ethics is the principles and standards that define acceptable behavior in business organizations which is determined by customers, competitors, government regulators, interest groups, and the public, as well as each individual’s personal moral principles and values (Ferrell, Hirt, & Ferrell, 2013). Every business should present with ethical performance and socially responsible for the public.

This will be an over view of ethics as it relates to business in our society. Concepts from Philosophy will seek to describe the correlation between actions that are classified as morally right or ethical in our dealings with each other as human beings. Clear and concise examples will be given as well as ways in which to improve upon business ethics.

Business Ethics is a set of moral principles applied in the commercial world. Business ethics provide guidelines for acceptable behavior by organizations in both their strategy formulation and day-to-day operations. An ethical approach is becoming necessary both for corporate success and a positive corporate image. Following pressure from

Business ethics refers to the consideration of moral decisions and responsibilities in the process of operating a business. Business ethics, practiced throughout the deepest layers of a company, become the heart and soul of the company 's culture and can mean the difference between success and failure. Values drive behavior and therefore need to be consciously stated, but they also need to be affirmed by actions. Ethical business environments are created with foundations of integrity, accountability and commitment.

Businesses should make it imperative that its officers, directors and employees act at all times in an honest and ethical manner in connection with their service to that particular company. The principles of integrity and accountability are the cornerstone of that companies' success. This code of business conduct and ethics sets basic principles to guide all employees, officers, and directors of that particular company. All of the personnel and directors of that business should conduct themselves accordingly to avoid in fact and the appearance of improper behavior. Ethical business conduct calls for all companies and their personnel to assume responsibility for safeguarding and preserving that company's assets and resources in the

“For seven years the Ford Motor Company sold cars in which it knew hundreds of people would needlessly burn to death.”

Business Ethics can be defined as the study and evaluation of decision making by businesses according to moral concepts and judgments. Ethical issues range from a company’s obligation to be honest with its customers to a company’s responsibility to preserve the environment and protect employee rights. Ethics includes the need to produce a reasonable profit for the company’s shareholders with honesty in business practices, safety in the workplace, and larger environmental and social issues. Business ethics calls for an awareness of social responsibility and this includes addressing social problems such as poverty, crime, environmental protection, equal rights, public health, and improving education.

Pharmaceutical companies should attempt to be as transparent as possible when marketing prescription drugs to the public. Their marketing efforts should not only convey the benefits of the prescription drug, but also easily convey the possible risks associated with the prescription drugs. Many patients may tend to think the benefits outweigh the potential risks of prescription drugs and may pressure their physician to prescribe it. Due to the way the prescription drug is marketed, the consumer may believe the

Many studies say that business ethics is the moral behavior in activities and practices of businesses hence regarded as a reflection of the values and morals in each society (Grosser, Moon, & Nelson, 2017). It is also how every business affects directly or indirectly our social life. However, it is important to understand the part that business ethics

In the latest years the issues of unethical and ethical business practices have become the limelight of the media. Business ethics (also known as corporate ethics) is a form of applied ethics or professional ethics that examines ethical principles and moral or ethical problems that arise in a business environment. It applies to all aspects of business conduct and is relevant to the conduct of individuals and entire organizations. In business, ethics applies to any interaction of the business, whether that be from one-on-one with specific customers, or multimillion dollar business deals with other companies. If is quite obvious that the goal of the majority of businesses is to make money, and thus ethics do not concern these businesses, whilst on the other hand there are many businesses that are not-for-profit or rather, are doing the right thing and having commitment and responsibility towards society having a far greater importance.

“As a branch of ethics the field of business ethics is interested in how judgments of right and wrong, good and bad, moral obligation and responsibility, rights and duties, and the like, are made and justified” (Gill, David). As a descriptive enterprise, business ethics is an analytical exercise in understanding and explaining how people and businesses make their ethical judgments and decisions. If your business does not carry the proper ethics it cannot thrive. It takes the necessary steps within the business management to enforce these ethics upon their business. The field of business ethics is interested in more than just social and environmental responsibilities but those are certainly critical component areas.