preview

The Event Management Industry Is An Ideal Location For The Local Economy

Good Essays

onment

Economic

Grandezvous largely competes and collaborates in the event management industry, which provides significant opportunities on a local, national and international scale.

Toronto acts as an ideal location for the company as the city serves as a business and political hub for the province, and the country. In 2013 Toronto’s Total GDP jumped too over $290 billion, making up just over 15% of Canada’s total GDP (Toronto Market Sizes, n.d). Of that total, consumers spent almost $10 billion on hotels and catering in the city, and over $13 billion on leisure and recreation (Toronto Market Sizes, n.d.). These numbers give an overarching view of the large tourism and business communities which exist in Toronto, and how much room …show more content…

This figure likely includes the industry’s whole span from mega events such as the Pan Am Games, to small scale corporate and personal events. On nation level research firm IBIS World estimated earlier this year that the Canadian event planning and trade show sectors would generate $1 billion in revenue in 2014 (Trade Shows & Event …, 2014). This marked an increase of 2.2% over the previous year, however the company noted the industry’s success was heavily based on corporate spending and the state of the economy (Trade Shows & Event …, 2014). This alludes to the fact that many organizations likely see spending on event management as non-essential, meaning event management firms may need to heavily stress their value proposition.

As stated, while Grandezvous does operate in the event management industry as a whole they are largely focused on the promotion of events on web 2.0 applications. Therefore social media engagement and advertising applies directly to the business in which they operate. Social media is becoming a loud medium for advertising as more businesses recognize its potential reach. In a survey of small businesses by BIA/Kelsey the majority of respondents said they used social media as a means of advertising, with the average business putting 21.4% of their advertising budget toward social media campaigns (Brooks, 2014). These businesses are

Get Access