onment
Economic
Grandezvous largely competes and collaborates in the event management industry, which provides significant opportunities on a local, national and international scale.
Toronto acts as an ideal location for the company as the city serves as a business and political hub for the province, and the country. In 2013 Toronto’s Total GDP jumped too over $290 billion, making up just over 15% of Canada’s total GDP (Toronto Market Sizes, n.d). Of that total, consumers spent almost $10 billion on hotels and catering in the city, and over $13 billion on leisure and recreation (Toronto Market Sizes, n.d.). These numbers give an overarching view of the large tourism and business communities which exist in Toronto, and how much room
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This figure likely includes the industry’s whole span from mega events such as the Pan Am Games, to small scale corporate and personal events. On nation level research firm IBIS World estimated earlier this year that the Canadian event planning and trade show sectors would generate $1 billion in revenue in 2014 (Trade Shows & Event …, 2014). This marked an increase of 2.2% over the previous year, however the company noted the industry’s success was heavily based on corporate spending and the state of the economy (Trade Shows & Event …, 2014). This alludes to the fact that many organizations likely see spending on event management as non-essential, meaning event management firms may need to heavily stress their value proposition.
As stated, while Grandezvous does operate in the event management industry as a whole they are largely focused on the promotion of events on web 2.0 applications. Therefore social media engagement and advertising applies directly to the business in which they operate. Social media is becoming a loud medium for advertising as more businesses recognize its potential reach. In a survey of small businesses by BIA/Kelsey the majority of respondents said they used social media as a means of advertising, with the average business putting 21.4% of their advertising budget toward social media campaigns (Brooks, 2014). These businesses are
This report also covers the nature and characteristics of a given segment of the leisure or events industry, what economic impact towards society using PESTLE to specify these aspects and also what skills required of managers in the segment mention on this topic.
I think company’s look at how popular the event is not only in the present day but also how popular it can become, I also think they look at what percentage of their target market attend those events, and of course they look at how much money can be made at a single event.
An upcoming company founded by four Capilano Tourism students, Belle West Vacations Ltd. is a luxurious tour company that provides exclusive and personalized tourism services for welcoming guest. Located in the beautiful and rapidly growing city of Vancouver, British Columbia, guests are to expect high standards and services that go beyond any expectation during their trip. Though the tourism industry in Vancouver is quickly growing, there is a niche, and this is in luxury tour travel across British Columbia. Belle West Vacations Ltd. team has undertaken a significant amount of time to research and guarantee the feasibility of the company. Striving for success, Belle West Vacations Ltd. is equipped to provide
(2015, Feb 11). 2015 OPERATING BUDGET BRIEFING NOTE Tourism Toronto - Destination Marketing Program. Retrieved from City of Toronto Economic Development and Culture: https://www1.toronto.ca/City%20Of%20Toronto/Strategic%20Communications/City%20Budget/2015/PDFs/Briefing%20Notes/BN36%20OP%20EDC%20BU%204.4.17BN%20Hotel%20Tax%20Feb%2012%202015%20final_3FIN.pdf
Canadians have become accustomed to great travel deals in the United States but those deals are no longer worth it with the low CAD, so instead of traveling south, Canadians are traveling locally at an increased rate. Canadians are getting the most out of their dollar by travelling across Canada, and Americans are getting the most out of the low CAD as well. The current exchange rate is $1.00 USD = $1.30 CAD so Canadians traveling south essentially pay 30% more for everything in the states. The Canadian hospitality industry is reaping the benefits of the low CAD, especially in western Canada, with the added business from locals and Americans seeking a deal. The Squamish Adventure Club, a British Columbian tourism hub for information and other attractions, has seen a 68% increase in American visitors over the first 6 months of 2016. There has also been an increase in Canadian tourists who don’t want to pay the automatic 30% mark-up across the border; the number of Canadians has almost doubled in the first half of 2016. The above average number of American tourists and local Canadians is expected to continue to rise throughout the peak tourism season and until the loonie rebounds and gains
Tourism is an endeavour sought by an individual or a party of individuals, which leads to a movement from one place to another with the idealism of a specific task, to visit a place or several places with the primary purpose of achieving entertainment and increasing knowledge of countries, cultures, and their history. The expression ‘largest industry in the world’ is universally used with mention to tourism, ensuring its recognition as the largest generator of wealth (over 11.7% of the global gross domestic product) and employment (7% of the world’s jobs); this shows that tourism is indeed an important industry that depends on culture and legacy.(Budeanu, 2002) Vancouver is feasibly one of the most prevalent tourist destinations in Canada
In 2003, Vancouver was awarded host city of the XXI Olympic and Paralympic Winter Games to take place in 2010. A worldwide event of such magnitude resulted in significant economic and social effects on Canada’s tourism industry and society as a whole. This essay will explore these effects, highlighting both the positive and negative effects of Olympic tourism on Vancouver. It will begin by deconstructing Vancouver’s promotional material of the Games, to reveal specific advertising intentions. Furthermore, it will draw upon relevant sociological theorists to critically analyze the phenomenon of a tourist event of such magnitude, and the social issues it can raise. Specifically, concepts such as media promotion, performing tourism, and
Social media is a great asset for businesses to use to help grow the American economy. Everyone's lives run much more effectively and smoothly when the economy is thriving, and the economy can no thrive without businesses booming. A great way for the business word to stay in the up and up is by using the media. Businesses can reach out to there clienttell to advertise a product with these sites (social media in business). Staying in touch with the people is the only way to hear their thoughts and concerns The business can grow when they are able to reach out to either existing clients, or catch the attention of a new base of clientele. With an ever changing economy it is crucial that businesses stay on top of what is trending in the markets.
The following section breaks down the factors of the conference’s spending patterns. These factors include debt, capital spending, benevolences, compensation, operations, etc. Each metric is compared to the three conceptual lenses. An analysis of the conference spending patterns may provide key insights to help the conference.
Canada’s tourism industry is experiencing considerable redevelopment since 2002, which was thought up by National Travel Coalition of Canada and Canada’s Tourism Commission. By this, Canada aims to regain the top 10 ranking in the world by number of arrivals by 2020. There are a few challenges that need to be addressed. One is global cost competitiveness through illuminating unnecessary charges and taxes assisted with visas and foreigner travel to Canada. Another one is improved national infrastructure and addressed labour shortages within tourism industry.
A mega-event can be broadly defined in terms of Volume, e.g. a certain minimum number of visitors attracted over a period of time; Value, e.g. a certain minimum amount of revenue generated in a locality over a period of time or minimum capital cost of constructing facilities and in terms of psychological effect, e.g. the worldwide reputation of the event generates ‘must see’ feelings in potential tourists. It is a proven fact that successfully organizing major mega-sports events will bring tremendous tangible and intangible value for the host city and the state.
Canada has an international reputation as a hospitable nation. With some of the most beautiful sceneries in the world, 17 UNESCO World Heritage sites, and events, it attracts over 16 million tourists a year; Canada is a booming tourist destination. Much of the country 's tourism is centered in the country’s largest metropolitan areas – Toronto, Montreal, Vancouver and Ottawa - well known for their multiculturalism and diversity. Canada offers a wide range of options for travelers. The accommodation industry is competitive, with many national and international brands operating within the country.
TASK 2 - DISCUSSION PAPER (2362 words) Abstract Introduction Aims & Objectives Methodology Discussion & Conclusion Impact of the Macro Theme in the events industry Impact of Government Policies in the Events Market Competition Recommendations Requirements and Adaptations
Tourism industry ranging from small and medium enterprises in a single location to large businesses, major economic driver (CTC, 2014), contributes Canada in terms of Gross Domestic Product (GDP) and Employment (WTTC, 2015). In 2013, it creates over 618,000 employment opportunities and over 170,000 tourism businesses generating $84 billion in tourism revenue as well as $33billion to GDP. Therefore, tourism is seen as Canada’s No 1 service export sector (CTC, 2014).
2.1Critically assess the key strategic and operational issues involved in the effective management of a given conference or banquet