The Events Leading To Walt Disney's Success

Decent Essays

Disney officially started when the founder Walt Disney moved to California in 1923 to sell a cartoon series that he made, Alice’s Wonderland. On October 16, 1923 the series was picked up by a New York distributed officially marking the beginning of the Disney corporation. Although many know the founder Walt the company was founded along with his brother Roy Disney. The company was first named the Disney Brother’s Cartoon studio hot was later changed to the Walt Disney studio. From 1923 to 1927 the Alice series was continued until Walt decided to move to an all cartoon production starring Oswald the Lucky Rabbit. By 1928, just one year later, Disney made around two dozen cartoons staring Oswald.. When trying to apply for funding a second
…show more content…
This is where the iconic character Mickey Mouse was created. In 1928 Mickey Mouse starred in Steamboat Willie and gained immediate popularity. Capitalizing on the success of the Mickey Mouse series the Disney studio created Silly Symphonies. This differed from Mickey Mouse in the fact that it acted as a proving ground for the studios animation artist to test new characters and new stories. In 1932 a Silly Symphony production won the Oscar for best…show more content…
His brother Roy took head of the studio and the unseen ideas of Walt carried the company for the next couple years. The late 60’s saw the launch of instant classics such as The Jungle Book, The Aristocrats, and The Love Bug. After Roy died in 1971 the company was taken over by senior member who were trained under the Disney brothers.

As the movie industry changed from family to the teenage and adult scenes, Disney started Touchstone Pictures. This section of the Disney empire was responsible for the movie Splash in 1984 and the tv series The Golden Girls the following year. By 1988 Disney started leading the filmmaking industry with hits such as Who Framed Roger Rabbit, Good Morning Vietnam, and Honey, I shrunk the kids. These films and more made the company over 100 million dollars. Disney movies continually saw success in movies like My Little Mermaid and Aladdin. The movies success continue even to the modern day.

Although many of Disney’s ventures were successful it did produce some failures. The first was losing the rights to his own cartoon Oswald. Before world war 2 a strike against Disney by many of its animators occurred. After the war the company was 4 million dollars in debt. When Disneyland was founded many people forged tickets and snuck into Disneyland losing the company money. And even movies such as Alice in Wonderland and Sleeping Beauty originally lost the company millions of dollars and resulted in
Get Access