The Evolution Of Marketers By Google

If you’re hoping to boost your presence across search engines, there’s no use in placing all of your bets solely on organic/paid search, PR or social media in order to get the level of visibility your business needs to become successful.

Google Company is one of the global leaders in technology and in enabling people access information from the internet through their efficient search engines. Google immediately gained the attention of the internet sector for being a better search engine than its competitors (Wheelen, Hunger, Hoffman, & Bamford, 2015). This was after a tremendous effort in marketing their services and capturing a large market worldwide. However, there being so many risks and challenges in this line of business Google has had the urge to come up with new strategies so that they are able to overcome any challenge before them. The major problem that Google has

GOOGLE INC. CASE STUDY ML00001-091 © MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED

Once you understand how this whole Search Engine Optimization thing works, your business will begin to thrive as you are able to reach out to a wide spectrum of people over the internet.

For this paper, we will be reviewing the for-profit company as Google, Inc. It is fascinating to discover that this company began with two college students from Stanford University in 1996 for a research project. These two students were Larry Page and Sergey Brin and they theorized that current search engines were not analyzing information in the most effective way, thus taking more time to find the relevant information that the consumer needed. Since this was introduced as a research project it was originally accessible only under the Stanford.edu

Google’s statement of philosophy is also important, “focus on the user and all else will follow”. They provided the best experience for the user, with a simple design and search results that are relevant and loads immediately, that at the time surpasses the competitions product.

Google’s growth rate of its core operation has been slowed since the end of 2008 (Vascellaro, 2014), its worldwide market share as a leading search engine also dropped from 91.7% in July 2012 to 88.15% in July 2014 (Statista, 2014).

As with its technology, Google has selected to ignore standard wisdom in designing its business. Google started with seed money from angel investors and brought together two venture capital firms that are competing to fund its first equity round. When the dotcom boom exploded, its competitors spent millions of dollars on marketing campaigns to “build brand,” but Google focused instead in quietly building a better search engine. The word rapidly extended from one satisfied use to another. With its google.com site where it has enhanced search technology and high volume of traffic, managers at Google recognized search services and advertising as two initial opportunities for generating revenue

Search engine optimization is incredibly important because people need to be able to find you. Do some research to find out what keywords are the best to use for your niche. When it's time to create content, make sure you use those keywords. When people put particular keywords and Google, your work should come up on the first page. This is not a tactic that will work overnight. You'll have to put in the time to make this a fruitful endeavor. When it comes to social media, use hashtags as your keywords.

Google’s winning concept in terms of its business has always been simplicity and speed. It managed to succeed as the world’s favourite search engine because it was fast and straightforward to use.

This leaves about 20 minutes per day to spend on mobile browsers. With that 20 minutes, we don’t think that consumers are likely to be visiting a wide variety of sites. To that end, mobile sites are rendered as ineffective ways to leverage consumers’ digital trends.

(Armstrong, Kotler, Harker & Brennan, 2015) Branding tries to establish and maintain a reputation for companies’ product or name so that the client can trust the use of the product. They feel proud being associated with the company and also surprisingly, so do the companies employees. They tend to be more loyal to the product they are using and with that give more referrals to the people they know in case they needed such kind of a product (Hunt, 2017). Brand advertising can do through the social media with a higher success rate, so companies add it to their marketing strategies. The benefit will be more direct sales achieved as consumers want your product over others.

Mobile websites are becoming a necessity for business owners. Not only is a desktop website necessary but now, even more high on the priority list of business necessities, is a mobile website. With over one Billion smart phones, mobile websites have begun to saturate the entire mobile space. It 's powering advertisements, and many other services - from weather to travel apps. This new trend has been coined the "Mobile Economy" and if you-the business owner-are foolish enough to ignore this, I assure you that you will not like the results.

Increasing the popularity of your company and its web page is definitely the primary goals of search engine optimization since it is only by optimizing your site that prospective customers can find your site on the most visible pages of the likes

Customers increasingly access B2B sites through mobile devices, and this trend has skyrocketed in popularity so much since 2010 that most studies find mobile eCommerce has overtaken desktop sales. No B2B decision-maker can afford to ignore mobile users that could make up 50 to percent or more of the platform’s users. Mobile website design is critical to success not only for providing better user experiences but also for ranking in organic searches. Mobile-enhanced websites build customer loyalty, drive brand visibility and decrease bounce rates from frustrated small-screen users.