The Evolution Of The Lpga

Imagine the sun bursting through the trees for the first time of the new day, the smell of freshly cut grass still potent to your nose as you tee the ball up for a round of golf in the cool mist of a spring morning. "That is what brings you back every time, the smell of the air, the coolness of the whether and the beautiful surroundings that make every shot enjoyable." (Suess, PI) This is the game of golf in its finest and most exquisite time to many people and many people it has touched in its long history. Golf is a lifestyle and not just games to people that are avid in playing. The game of golf has a history that is rich in technological advances and personal accomplishments, which through time has shown to shape

Montgomery has hosted the Yokohama Tire LPGA Classic women’s golf event but Jackson has no history of hosting a major ladies professional Ladies Professional Golf Association (LPGA) tournament. Jackson has had multiple professional sports teams, the Jackson Rockers (soccer team), the Jackson Rage (basketball team), the Mississippi Pride (football team), and the Jackson Bandits (hockey team). The Alabama town has benefited tor the state’s investment in golf and tournament whereas Jackson has a history of failed professional sporting

The All American Girl’s Professional Baseball League both challenged and reinforced traditional women’s roles. The AAGPBL only lasted for eleven years, but its effects are not forgotten. Towards the beginnings of the lead, along with the influential leaders, the players were the ones to make it famous. The AAGPBL made women athletics a possibility today and helped America to emerge to why women athletes are necessary. After the men returned from war, the league began to decline and the women were eventually forced back into being housewives and back into the households.

My goal of becoming one of the nation’s top club managers has evolved from my first job when I was 11 years old, picking up golf balls and cleaning golf cars at my local golf course to currently holding the position of PGA Golf Professional at Congressional Country Club in Bethesda, Maryland. The golf professionals who I have worked for have been influential in many of my large life decisions. When it came to choosing a university and major my golf professional recommended I investigate at a major in Professional Golf Management. With my passion for golf and my six years of experience working at golf courses the PGA Golf Management major at Florida State University (FSU) was a great fit for me.

Women’s equality is an issue that has been around for awhile. While women have been given many rights to increase equality, including the right to vote and go to college, the problem hasn’t completely vanished. One area that still sees this is in sports. Women’s sports do not draw nearly as many fans and are not covered in the media as much as men’s sports, pay differences between male and female athletes are large, and female athletes have to wait longer to start their professional career than men, which risks their professional career before it even starts.

Women’s Athletics were introduced in 1980, when Divisions II and III established 10 championships for 1981-82. “A year later, the historic 75th Convention adopted an extensive governance plan to include women’s athletics programs, services and representation.” (Crowley, 2006)

Consumerism of the 1920s caused the amount of clubs and sports teams for women to multiply. This materialistic attitude of Americans caused the economy to boom, thus providing more money for leisure activities. Institutions, churches, and saloons sponsored sports teams for women, and provided facilities. Declining prices of sporting goods and increasing popularity of sports as entertainment encouraged the formation of leagues. Both amateur and semi-pro leagues were organized, providing opportunities for middle-class athletes (Women’s Sports Foundation, 2/21/2011)

The competitive force that seems to have the greatest effect on industry attractiveness is the bargaining power of the golf’s governing organizations. USGA and R&A limitation to the innovations affects the whole industry from the technology advancement manufacturers to the declining numbers of golfers. The restrictions to the high technology advancement of golf equipment decline a large number of recreational golfers. The manufacturer who tried to continued produce the equipments that against USGA’s rules had face with the failure because golfers did not dare to buy any products that against the USGA’s regulations. USGA and R&A limitation to the innovations force the overall industry and each company to find its own strategic in order to compensate with the USGA.

Changes in golf equipment over from 1992 to 2003 led researchers to chart the best way to ensure victory in PGA tournaments. In the article, “PGA Tour Pro: Long but Not so Straight,” Erik Heiny affirms the notion that “a high greens in regulation percentage and a good short game are the keys to low scoring averages and high earnings,” and he claims that as “drives go farther, the importance of driving accuracy is becoming less important”(Heiny 11).

The company’s CEO and founder Ely Callaway was a golf champion himself during his twenties and was a powerful motivator defining the company’s culture

Behind any great company usually sits a great leader and entrepreneur. For Callaway Golf, this was no exception. Ely Callaway was known for his business philosophy: “Demonstrably Superior, Pleasingly Different”- he believed that “in business, in leisure and in life, you need to differentiate yourself, stand out, be exceptional, fill a niche, over deliver and always, always stand for your principles and deliver what you promise (Callaway Golf Company).” Throughout his career, Ely Callaway found business success- as president of Burlington Industries, and successful creation of both Callaway Vineyard and Winery and then Callaway Golf Company- utilizing focused differentiation strategy and blue ocean strategy successfully (Gamble, 2000).

Wednesday, April 26 a co-journalist and I decided to go to a press conference with Jason Day and Rickie Fowler. I asked them, “Why do you think the game of golf is so international compared to other sports?” Both had a difficult time answering the question. Later, Jason Day summed it all up very nicely. “.. With the Olympics,” he started, ”now golf is in the Olympics, I think a lot of the governments from different countries are going to obviously push very hard to obviously put a lot of dollars behind golf, and that should help start the next generation of golfers,obviously, to come out and compete, men and women, as well, which is great. I mean, there’s-- I

For decades, the women’s professional tour (LPGA) has been considered of minuscule importance in comparison to the men’s tour (PGA) or even the men’s senior tour (Champions Tour) on several levels. First, in terms of prize money, until very recently, the top winner on the LPGA tour would not even make the top 50 on the PGA Tour money list (PGATour. com, 2003),1 and the average prize money for female golfers was less than half that of male golfers. Second, in terms of exposure, men’s golf can often be found on network television or ESPN for as many as 40 hours per weekend, whereas women’s golf typically gets only 4 hours per weekend on a secondary cable network (USA Today, 2003). Finally, in terms of ratings, men’s events are watched by more than four times as many viewers as women’s events (Martzke, 2003). In fact, virtually every way in which male and female golfers can be compared shows female players less well paid, less exposed, and less appreciated—or judged less important—than male players. What does televised coverage contribute to the national discourse about golf and gender?

Unlike lots of golf enthusiasts who loves to golf and played as much as they could., Hipp could see beyond just playing and was able to differentiate herself somehow from other players with the ability to choose a niche in the women's golf apparel business when she noted that their clothes were mostly baggy shirts and shorts and the colours were bland. Hipp was certain that she could mesh the colors and styles from fashion runways into her own line of golf clothing' and she actually did, which is the key to entrepreneurial success. By choosing a niche in this business, she could avoid one of the most common mistakes most entrepreneurs make of going too broad with their store’s products and market appeal.

The Keeping to the Fairway case study is a complex situation that needs to be handled in the correct manner. At issue, is whether or not a company named Pace Sterling should proceed with their sponsorship of a Champions Tour golf tournament. The reason why their support is being questioned has to do with the host golf club 's (Dover Hill) membership policies. Dover Hill has been around for a hundred years and is a male only membership club. The WRO or Women 's Rights Organization has been pressuring the Dover Hill golf club to change their membership policies regarding women for years. Since nothing has been done they are now challenging the Champions Tour to stop holding their most prestigious golf tournament