The Evolution of Media in Presidential Campaigns Essay

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The photo only showed a man from the neck down. You could see his crisp suit, barely warn shoes, with a couch in the background that looks as if no one ever sat there. The subject was sitting down, causally, seemingly engaging in conversation. A black in white filter used to display simplicity. The caption ready, “POTUS live at Google + hangout”. This is a typical post from Pete Sousa’s Instagram page. Being the Chief Official White House Photographer, he shows a glimpse into the behind the scenes of the POTUS or President of the United States (Souza, POTUS live at Google + hangout).
In recent years our society is seeing first hand the evolution of new media. From the inception of the Internet, what followed was a whirlwind of progress in
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Obama could have either embraced the use of social media entirely or just sparingly. “During the 2008 campaign, Senator Obama realized that, as a young senator with little exposure running against well known Senators…he needed to create an intimate relationship with U.S. citizens... (Johnson, 2012, p. 59). He not only did that, but took it a step further as well. Identifying that social media was going to help him the most, Obama did many things to ensure he was connecting with voters. Not only with those who supported him completely, but also those who were also seeking for reasons to support him. “For example, on Facebook Obama counted over two million supporters…and 844,927 friends on MySpace (Kaid, 2009, p. 419). However, this was not the only site that he was a part of. Obama used Twitter as well to keep supporters and voters up to date along with creating “a social networking Web site that allowed supporters and potential voters to participate in creating content…[and] helped audience members feel like they produced change…” (Johnson, 2012, p. 58). This type of connection is exactly where the younger new voters were. Some would only be reached in this type of capacity. With the use of Twitter by Obama it allowed him “the freedom to deliver crafted, unfiltered, messages to voters and nonvoters alike. They allowed Obama the ability to shape an image of being a young, modern leader in touch with the future of the nation” (Hendricks & Denton, 2010,

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