The Exchange Relationship

Communicate and sell products or services so that they effectively demonstrate value to the target market

The purchasing goods & services have throughout the years begun to lead to a new perception of consumer relationship and in ways businesses conduct their operations. Not only is a business concerned with the buying and selling of goods & services but to further maintain that relationship with their customers to correlate between both parties. As this being the prime functionality of businesses, each business must differentiate themselves with other businesses offering different and wholesome services, which overwhelms their competitors, thus adding their own individualistic value to the marketing

Today’s society exists in a balanced system where each individual plays a crucial role in the success for himself and the success of the system as a whole. Business and corporations provide products or services to fit the needs or wants that are identified as such by the same business and corporations. Some many say that the individual consumer’s role is miniscule, however, without the consumer the business and corporations would not have a market to provide them with a desirable profit. A cycle is created where each other relies heavily on the other. The drawbacks of business and corporations having such a powerful role for their services is that individuals are no longer viewed individually, they become a target audience, with individual needs and wants becoming grouped into a service that should work to serve the audience. Furthermore, businesses and corporations turn the wants of society into socially acceptable needs; as societies norms are being redefined, individuals mistake the services, or service mentality, for quality care which is causing a downward spiral into a notion called disabling help.

Issues about power and control are encompassed within the context of social exchange. Power allows for being less dependent and more necessary. Unfortunately, terminally ill patients lose control over their health, money, knowledge, and face debilitating diseases that ultimately lead them to be economically and socially dependent. Within the social exchange model social relations are established and sustained because individuals offer reciprocal benefits to each other; terminally ill patients have very scarce resources to give in change for valued resources and this can lead to caregiver burn out. From my experience, when caregivers feel they are not getting enough out of the relationship and see taking care of their loved ones as too mentally

If someone wants to have a relationship with anyone then they need to be able to show compassion. A relationship is a give and take, people cannot think that all they have to do is take from someone else. They have to give something back if they want to have any satisfaction from the relationship. In this essay, exchange theory will be discussed, as will Homan's, Blau's, and Collins' approach to exchange theory.

This paper discusses the results from a customer relation assignment which was designed to create knowledge through observation of three different healthcare service organizations. This technique provided ample amounts of information on how different healthcare facilities handled costumer relations. The paper is written in a first person experience and covers the following information such as type of the organization and services provided at each of them. Then the paper will continue to explain the process required to obtain information and the willingness to offer information from the organizations. Further the paper will divulge my feelings regarding customer service at each facility and what changes I would have made in order to make

In the 1970s, most of the products in stores were made in America and we barely traded with China “we don’t directly manufacture as many goods anymore (in the United States, at least); instead =, our economy is dominated by services” (Conley,. pg. 546). Georg Simmel saw “the development of monetary payment systems as part of a historical evolution, the depersonalization of exchange” (Conley,. pg. 541). In other words, the growth of money-based payment systems that changes for the better over time. Back in the day people were getting payed based on the piece(s) they manufactured and now they get payed by the labor preformed. Karl Marx viewed “alienation as taking four forms under capitalist production: alienation from the product, the process,

Interpersonal communication can be described as communication that occurs between two or more individuals. While communication can be either verbal, nonverbal, or written, interpersonal communication is more commonly practiced through face to face, verbal communication (Burton, 2011). The interpersonal communication process begins with a “sender”, which is the person that is communicating a message to another person. The “receiver” is the person that is retrieving the message from the sender. It is then the receiver’s job to interpret the message, and give feedback to the sender, allowing them to know that the message was received, and understood (Burton, 2011).

A medium of exchange, a unit of account and a store of value are money 's three primary economic functions.

Nothing is more important than the satisfaction of the customer, without them, we would not be here.

A recent visit to the service department of the local auto dealership I purchased a car from two years ago forms the foundation of this analysis. As auto dealerships rely on service departments for the majority of their revenue I thought the experience would be a mix of pure efficiency and relationship building. Previous experiences with this dealership have shown them to be not as trustworthy as I had hoped they would be as well. One of the most critical aspects of transitioning customers from being treated as members of a transaction to actually being fans is trust (Gronroos, 1994). Trust is such a critical catalyst to make a customer experience successful that technologies need to better measure and evaluate this

Schieffelin describes gift exchange as a ‘rhetorical gesture in social communication’, it can be used as a method of solidifying, integrating and defining social relationships through the non-market exchange of goods, it is a social, cultural and economic experience. This ritual creates a respectful bond between both the giver and receiver. Previously gift exchange was considered more of a cultural tradition and religious practice, however contemporary gift exchange does not commemorate the rituals’ heritage to the same extent, it just creates an emotional hierarchy. This emotional hierarchy signifies power within a relationship and the expectation of the recipient to reciprocate, in other words; ‘I give so that you can give in return’

Based on the given scenario I will like deploy the Exchange system in different geographical locations(To overcome nature disasters) and which can support backup and site disasters.

We will establish more intimate relationship with our customers than we have not had ever before. Traditionally, our interaction with customers was limited to purchases made once every ten years (see report 1 “War on Waste” Section). Our solution is to introduce guided and

Customer Service – “Customer service is not just about how you handle a transaction it’s about a relationship with people who are an essential part of everything you do” (Woods, 1998). That’s why our commitment to the patient needs is really important to us, we respond immediately to anticipate the needs, resolving the problems and delivering customer focused solutions.