The Executive 's Guide For Effective Analytics

1472 Words6 Pages
Businesses today have access to significantly more data than any other time in history; however, most businesses are not capturing or using the data effectively. A report by the Aberdeen Group, “The Executive’s Guide to Effective Analytics,” indicates that “44 percent of executives are dissatisfied with the analytic capabilities available to them today, and that they often make critical decisions based on inaccurate or inadequate data” (Forbes, 2014). Luckily, CEO’s are beginning to recognize the need for analytics and more and more businesses are making a shift towards a data-driven business culture. Data collected by a business includes internal data, such as financial or operational information, as well as external data, such as customer or website usage information. Properly analyzing and acting on this vast amount of data can transform the way companies do business and can become their biggest competitive advantage. Leaders of the organization no longer have to rely on their “gut instincts” to make key decisions, instead they will make decisions off historic data and will be able to more easily measure and track the effectiveness of those decisions. What exactly is a “data-driven business culture”? At a basic level it means that a business uses scientific data to make organizational decisions. It is meant to remove the biases in decision-making that come from personal values, beliefs and emotions. Unfortunately, creating an organizational culture based on data is not
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