The Extraordinary Science Of Addictive Junk Food Summary

In “Extraordinary Science of Addictive Junk Food” by Michael Moss is about the rising numbers of obesity in both adults and children throughout the United States. On the Evening of April 8, 1999, some of the biggest food industries CEO’s ad company presidents come together for a rare, private meeting. Discussing the emerging obesity epidemic and how they should deal with it. Big time companies food is lacking the nutrients that a person needs and is more concentrated on how to make it more desired. Keeping the customers coming for more. While the industries are gaining a profit, the customers are gaining a big belly.

In the article, “The Extraordinary Science of Addictive Junk Food, written by Michael Moss, discusses how junk food is manufactured, the science behind taste and junk food addiction, and how fortune 500 companies struggle to maintain consumers happy. He starts the article by informing us about a meeting held by James Behnke, between many CEOs for their infamous junk food brands. The main purpose of that meeting was to discuss the raising numbers in obesity and how their companies were contributing to that increase and to try and convince companies to make a change. Some officers decided to stay and listen while some left because they didn’t want to hear the “nonsense” Behnke was saying. Should they attempt to make changes to their products or trick the consumers with advertisements promoting newer, healthier versions of unhealthy products?

In the article of How Junk Food Can End Obesity, David Freedman, the contributor editor at the Atlantic and Inc. Magazines, lays out a “they say” that then frames his argument. He states that making processed food healthier can contribute to the battle of the obese in our society. Freedman also says that the food these companies are cooking are making people sick and how it is destructive to an individual’s health. For instance, in the reading, Freedman states a quote from Michael Pollan, a journalism professor at the University of California at Berkeley, “It is one of the reasons that we have the obesity and diabetes epidemics that we do… If you’re going to let industries decide how much salt, sugar and fat is in your food, they’re going to put in as much as they possibly can… They will push those buttons until we scream or die.” In other words, Pollan believes that we constantly let people put all of these things in our foods but no one is stopping it.

Michael Moss a investigative reporter for New York Times also the author. The Extraordinary Science of Junk Food was first appeared in the New York Times Magazine on February 24, 2013. On April 8, 1999, C.E.O from Nestle, Kraft and Nabisco, General Mills, Procter and Gamble, Coca-Cola, and Mars gathered to talk on the obesity epidemic. The vice president of kraft named Michael Mudd. Mudd gave a presentation about obesity, he told them to cut the use of sugar, salt, and fats. Also to change the manner they advertise their products. After the presentation was over the C.E.O of General Mills rose and said that people chose freely that if they wanted a healthy product then there it was.

People must make a living, right? The food corporations are making their living the same as any other corporation does. All successful companies modify their products and services to fit what the consumer wants. In this case, that means that the food companies must figure out what most people like and then they modify their products to those qualifications. Other than the selling of products and services, it all depends on the consumer. The consumer should be able to limit his or herself. At a young age, it’s drilled into our heads that all things are okay in portions, hence the reason we are told to limit our kid's time on electronics. The same goes for eating the products sold by these large junk food corporations. A person must eat out of necessity, but large junk food corporations do not provide the nutrition needed to keep us healthy, which should deter us away from these types of foods. All in all, this makes the growing obesity problem the

Throughout the articles, each one discussed the author’s perspective on food industries. Two articles argued whether the food companies should be blamed for the health epidemics or it should be a personal responsibility for consumers. While others discussed how food industries manipulate consumers into buying more of their food. Along the same lines, all the articles mentioned how the health epidemic is increasing and who must be fault for the growth. As well as finding a solution and who should help. Although the articles emphasize how obesity rate has grown, the public seems to blame food companies for manipulating consumers and others insist it is a consumer’s personal responsibility.

One of the main effects marketing take effects on youth is they're health. According to the documentary The Myth of Choice: How Junk Food Marketers Target Our Kids. 1 in 3 kids each day eat fast food, causing cancer, obesity, and diabetes type 2. This shows that if advertisers don't care about kids health or they're oblivious to the affects. And it's most likely not going to change. Also from the documentary, The Myth of Choice: How Junk Food Marketers Target Our Kids. It states “engineered to target parts of your brain that want fat and sugar”. Junk food companies hire scientists to like it said, target the parts of the brain that want your body to have that type of stuff. So is basically addicts you to the food so you'll always want to have

In the article “The Extraordinary Science of Addictive Junk Food”, the writer Michael Moss mentioned that growing weight problem happened in America has become a major health crisis issue. While people are talking about obesity, they care more about how much sugar, salt and fat they consume during a day, which kind of processed food does harm to their body. It seems that food companies have an inalienable relationship with consumers’ health conditions, because they provide us with what we eat. These companies made their food taste better (putting sugar, salt and fat in product) for attracting more customers, and also tried to protect their individual customers from the “obesity epidemic”, which is named by Center for Disease Control and Prevention (Moss, 260), without losing market share. It put them a moral judgment of creating food that customers like or be good to customers’ health. However, another writer Ethan Watters describe a story in his article “The Mega-Marketing of Depression in Japan” that in the market of the depressant drug in Japan, pharmaceutical companies faced a dilemma. They found it so hard to construct a Western-view concept of “depression” among a large-scale demographic of Japanese people, to contribute to their mental health problem, and to make a profit for sure. In the former case, food companies applied multiple marketing strategies to collective demographics to create more individuals’ desire of consumption, while they were striving to protect

In this article, “The Extraordinary Science Of Addictive Junk Food”, written by Michael Moss there are several sources used to try and prove that the junk foods that we consume on a daily basis aren’t healthy for us and have become addictive. Moss tackles the argument in a way of using rhetorical devices and figurative language to get his audience, which would be the consumers, to understand that the big companies that we’re giving our money to don’t care about our health, just whether or not we’re still eating their products. Moss’ association when dealing with diet and nutrition is his prime topic. According to the New York Times, Moss is the author of the Pulitzer Prize winning book Salt, Sugar, Fat and also a Pulitzer-Prize winner investigative reporter. When I read this article Moss really had me drawn in because of his credibility.

Remember when the tobacco industry was on trial and being held accountable for their illicit marketing and targeting tactics to further profits all the while denying any health issues associated? America has a similar issue but not as illuminated as the tobacco industry resulting in the surgeon general’s warning. This issue is free to market to children, free to market wherever profits are foreseeable, and free to label products to become more appealing. This issue is the ever growing food industry. Kind of taboo to blame food for the severe and skyrocketing obesity rate in America right? Have you ever checked your labels? Know what’s really in your food? Looked at and researched health programs controlled by politicians and bought and paid for health officials? The American food industry needs to have government regulation to prevent further obesity and malnutrition that is devastating our public health on a national scale.

The United States is currently under attack by a commanding disease that is seeking to bring this great nation to an early demise. This disease sucks the energy out of many individuals and takes control of the body by sparking heart attacks, strokes, high blood pressure, and even cancer. With the help of major junk food companies, this outbreak continues to claim thousands of lives each year. In our country today, this epidemic trails tobacco use in the second leading cause of preventable death. Many researchers have studied this horrible plague, and the only cure is the motivation to live a healthier lifestyle. Although the profits from major junk-food companies contribute significantly to America 's economy, the nation is blind to the

In “How Junk Food Can End Obesity” David H. Freedmen expresses the efforts of the fast food corporations in giving healthier alternatives to their foods and explaining that “wholesome foods” are not as good for a person as they may believe. Freedmen’s article, uses research, first-hand accounts, and strong claims with detailed analysis. He gives the reader multiple sources for his argument, and solutions to the problem of unhealthy eating, not open-ended theories that do not have any concrete evidence.

If these companies are worth billions, it’s evident that consumers are spending plenty of money within these businesses. Despite always hearing about how unhealthy fast food is, our society chooses to consume it regardless, which leaves us to wonder why would anyone want to put something into their body that could potentially harm them? Yet, a fast food consumer could also argue the same about someone who chooses to to smoke or drink alcohol. The power of persuasion easily influences consumers to purchase things that aren’t in their best interest health wise. Therefore, many brands and companies utilize different marketing strategies in order to convince consumers to buy, without quite indicating the effects of your purchase. In addition, most consumers also succumb to purchasing fast food simply because it’s convenient for their lifestyle. Sometimes the easier way out is enough to assure individuals that they’re making a positive choice.

In 2012, more than 4.5 billion dollars were spent on food advertisements. When spending 4.5 billion dollars on advertisements, theoretically, a person watching television for an entire day would see roughly 5,000 food advertisements. Food corporations roll out huge amounts of money to lure people to eat their product. When the restaurants do this, they do not take into consideration how harmful their actions are. People get magnetized by how appetizing the commercials are and they become drawn to buy and consume their food at an accelerated and unhealthy rate. Food companies should be able to advertise, but they should not spend billions of dollars on advertisements that are harming people. If advertisements

Junk food being served in school affects childrens aspects of a healthy life.Children who are uneducated of the affects of junk food to thier life and bodys, junk food plays a big part in the reasons for diabete, and obesity. This aslo affect the emotional health of children when it is used in a way that can be related to emotions.Restrictions should be made against junk food in school in order to decrease the rate of obesity and diabetes, and to prevent children's emotions and accomplishments correlated with food