The Facebook Effect: Research Study

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Participants were 35 undergraduate students (5 men and 31 women) at Marietta College. Participants were recruited from the psychology department human subjects pool. Participants received credit towards a research participation requirement. All participants were required to have an active Facebook page.
Rosenberg Self-Esteem Scale. The Rosenberg Self-Esteem Scale (Rosenberg, 1965) was used to determine a baseline measure of explicit self-esteem. This scale contains ten items that measure global self-worth using a 4-point Likert scale. Measuring both positive and negative feelings about the self, participants had selected ratings for each presented statement ranging from strongly disagree to strongly agree which is used to measure global self-worth. Possible scored range from 0-30 with normal scores falling between 15 and 25. Implicit Association Test. The IAT (Greenwald & Farnham, 2000) was used as a measurement of the participants’ implicit self-esteem. The IAT is a computer-based reaction time task that asks participants to sort words into categories as quickly as possible. Participants sort words having to do with “me” and “others” in one trial and words having to do with “good” and “bad” in another trial. In subsequent trials, word placement on the computer screen is reversed and different combinations of the four words are presented. The speeds of the reaction times indicate the implicit strength of an individual’s association
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