The Facebook Effect: Research Study

Correspondence regarding this paper should be addressed to Samantha Callahan, Danielle Patrick, Sara Roderick, and Kahla Stygar, Department of Psychology, Lindenwood University, 209 South Kingshighway, St. Charles, Mo, 63301

This assignment is being submitted on June 13, 2016, for Professor Kehiante McKinley’s G148/PSY1012 Section 02 General Psychology course.

The Rosenberg Self-Esteem Scale (RSS) was used to measure the clients level of self-esteem. The RSS is a 10 item scale that measures self-worth by evaluating both positive and negative feelings about the self. The scale

The Implicit Association Test or IAT is a valuable tool that those in the criminal justice system use; often times during the hiring process candidates will be required to complete the IAT so that hiring officials can see if they have any unconscious bias. The IAT is still relatively new in terms of psychological research only being created in the 1990’s by psychologist Anthony Greenwald (Kaufman, 2011). Individuals who take the race portion of the test are shown pictures of Caucasian and African-American males or females, then are given positive or negative words that they associate with each race as fast as possible. After taking the test it measures the unconscious bias that everyone has deep down (Kaufman, 2011).

The following survey is being conducted as a partial fulfillment of the Master’s level course PSY-520 Research Methods in Psychology II at Southern New Hemisphere University.

By visiting the website called Project Implicit, I was able to take part in a study by participating in an online implicit association test otherwise known as IAT. This specific IAT asks participants to make a distinction between faces of people who are young and old. According to this website, the results for this specific test usually indicate that Americans prefer the faces of young people rather than old. After personally completing this IAT, my data suggest that I strongly prefer the faces of young people over old people.

The main purpose of the Implicit Association Test (IAT) is to understand social cognition in individuals. Furthermore, the IAT measures individual differences in implicit attitudes, stereotypes, and self-esteem, which are an extension of its original use of intergroup attitudes. The IAT is used under several applications including clinical, developmental, marketing, health, legal, and its main usage involves implicit social cognition. Hundreds of studies of psychological processes have used the IAT and its measurements due to its success. The IAT’s development started through psychologists that created computer based measures of unconscious cognition after microcomputers made it possible to measure mental computation in milliseconds in the

The IAT results measure implicit attitudes and stereotypes towards a group of people. They also measure the bonding between the associations and concepts. For example, I was quick at categorizing when both European Americans

An Implicit Association Test (IAT) measures the strength of association between concepts and evaluations, the idea is that eliciting a response that is closely related is much easier than not (Project Implicit, n.d.). The IAT chosen for this paper is Gender-Career IAT which often reveals a relative link between family and females and between career and males. In order to evaluate this link, the IAT asks the test subject a series of ten questions, some demographic and others that require an automatic response. During the section of the test requiring an automatic response, the test measures how quickly the subjects responds to male/career and female/family concepts and male/family and female/career concepts. This paper will explore the test

The Implicit Association Test (IAT) is used to measure an individual’s automatic inner thoughts between different concepts by testing just how fast a person can categorize specific patterns to other figures. This assessment is a projective test, therefore the B-Data approach, qualitative, and quantitative method are used. This test strives to measure how weak or strong the association is by comparing just how fast you answered the questions that were given. The two specific IAT assessments done personally were the Skin-tone and Race tests. The skin-tone assessment measured one’s preference between light skin and dark skin people by one’s test results. The

The article also discusses the protentional faults of the Implicit Association Test and the potential dangers of businesses relaying on the test for screen and training purposes; one such concern is its lack of replicability which is the ability to take the test multiple times and maintain the same results (Edmonds, 2017). For example, a person who had just eating may have more favourable results because they are simply paying more attention when compared to someone who may have not eating at

Participants in this study were 119 undergraduate students from a Canadian university. Gender selection was 36 males and 83 women with ages ranging from 18 to 51 years. As an incentive, the Canadian university psychology department awarded the participants with course

Approximately 168 participants, self-identifying female students from the University of Guelph in Guelph, Ontario will partake in this study. The participants will either volunteer to participate with the chance to win one $50 Stone road Mall gift card or to obtain credit towards their first-year psychology course. The participants will be asked to fill out a single online questionnaire that can be accessed from an electronic deceive (mobile device, desktop, laptop) and will take approximately twenty-five minutes to complete. Participants will be able to exit the online survey at any point without penalty.

Correspondence concerning this article should be addressed to Langeda Bontemps, Department of Psychology, Longwood University, Farmville, VA 23909. Email: langeda.bontemps@live.longwood.edu

The Implicit Association Test was established by Anthony Grenwald, Mahzarin Banaji, and Brian Nosek. This test assesses your attitude or views towards a certain subject, it is your automatic response on an unconscious level. The Test results you recieve may be the complete opposite of your conscious beliefs and views. You have two levels of thinking your conscious and unconscious level, in your conscious level you have your beliefs and values that control our behavior deliberately, then your unconscious level which is our immediate automatic response to something. The