Walmart's Success

In just over half a century Wal-Mart’s global reach had gone from just one store all the way to 11,450 stores in 27 countries. This is one way of saying that Wal-Mart is a multinational company and that its globalisation is only limited by its host’s country. The current increase in globalisation has accelerated due to the rapid growth of multinational companies such as Wal-Mart.

Save money, live better this philosophy transformed an idea into a lucrative multinational corporation, Sam Walton’s vision, “To be the best retailer in the hearts and minds of consumers and employees” is the foundation of the Wal-Mart we know today. Wal-Mart Stores Inc. fostered on a vision with authentic leadership, paramount innovation, and the everyday consumer in mind began as a single discount store in a small town; today it has grown into the world's largest one stop shop retailer. Wal-Mart surpassed its competition in the retail industry, increasing its revenues of over 480 billion dollars. Wal-Mart Stores Inc. operates over 11,000 stores and warehouses worldwide; they house over 2 million employees, generating over 900,000 customers

Further, the documentary goes on to discuss how successful Walmart is, and how they are one of Hollywood’s biggest customers, so why should anyone in Hollywood be upset with Walmart? However, the maker of this documentary makes it quite clear that Walmart itself had almost nothing to do with the supposed documentary that defended them. He says that they only barely let him into Walmart to get interviews with workers, and they won’t even sell his documentary in their stores. That in itself appeals to logos, or the logic of a situation. Quite clearly if a store will not sell the documentary that is supposed to be defending it, logically speaking, how strong is that argument of the documentary? It’s not looking too good and the constant defensive mechanism that is used in this documentary very much tended to fail over and over again.

One of the largest retailer in the United States is known to many of us as Wal-Mart; boasting over 3,500 domestic stores in the United States, with continued growth in their numbers…and about 1,300 locations in Canada, Mexico, the UK (only Western), Germany, Asia and South America (Mergent). Many of these stores include Supercenters, Sam’s Clubs, and smaller Neighborhood Market centers. Wal-Mart primary focus is on based on six strategic merchandise units: grocery, entertainment, hardlines, health and wellness, apparel, and items for the home (Mergent). Since the begininning of the company in 1962, Wal-Mart has skillful continued growth and prosperity. With their long standing history of profitability and prominence thoughout North

This visionary business savvy leader took the 1970s by storm. Not only did Walton begin selling stock on the New York Stock Exchange for $16.50 per share, he also took Walmart national “recording sales of $78 million” (Wal-Mart Stores, Inc., 2015) in now fifty-one stores. In less than thirty years, Sam Walton had established Walmart as the leader in discount retail. Continuing with his philosophy of giving back to the community, Walton opened his “first distribution center and home office in Bentonville, Arkansas” and “established The Walmart Foundation” (Wal-Mart Stores, Inc., 2015). “He 'd planted the seeds for what would become the global leader in retail” (Wal-Mart Stores, Inc., 2015)

From its modest beginnings when Sam Walton opened the first Ben Franklin store in 1945 in Newport, Arkansas, Wal-Mart has become the leader in the discount department store industry. Through its stores, Supercenters and Sam’s Club warehouse stores, the company operates 2,823 units in the United States, 606 units in six foreign countries, and has 7 joint ventures in the Pacific Rim. Ten strategies have been identified that will ensure continued revenue and market share growth via foreign expansion, the foray into new domestic markets (the urban market) and concentration strategies in existing markets by enhancing the one-stop-shopping appeal of the current units.

Wal-mart was started up by a man named Sam Walton. Sam served in the military from 1942 and after his military service ended in 1945 he moved to Newport, Arkansas where he gained experience in the retail business. Sam moved to Bentonville, Arkansas and used his experience to open up Walton’s 5&10, however it was not until 1962 the Sam opened up his first Wal-mart. To date, Wal-mart has been in business for 54 years. Wal-mart has employed 2.3 million people making Wal-mart the largest private employer and a well respected company. In fact, in Fortune’s World’s Most Admired Companies list, Wal-mart ranks at the number 42 spot, and in Fortune’s 500 list, they rank at the number one spot which proves how big of giant Wal-mart really is in the retail industry. Wal-mart is a marketing intermediary in the retail industry. Wal-mart owns brands such as Sam’s Club and acts internationally under 55 names such as Best Price in India and Asda in the UK. Pharmacies, optometry, accounting and finance, asset protection, aviation, business analytics & intelligence, communications and corporate affairs, engineering, marketing, merchandising, real estate & store planning, and logistics are all career opportunities available within this firm. . Wal-mart’s net income in 2016 was 14.69 billion dollars, in 2015 it was 16.18 billion dollars, in 2014 it was 15.88 billion, and in 2013 it was 17 billion dollars.Between 2015 and 2016 Wal-mart has had a loss of 1.5 billion. In my

provide a narrower assortment of merchandise, cutting the number of brands and models it offers on any given

Ethics is defined as beliefs about what is right and wrong or good and bad in actions that affect others.( Therefore, unethical behaviour is behaviour that is believed to be bad or wrong actions or decisions. Other definition about ethics is ‘the activity of examining the moral standards of a society, and asking how these standards apply to one’s life and whether these standards are reasonable’ (Velasquez, 1998; pg 11). Ethics are based on personal or social beliefs. Furthermore, these beliefs are our moral standards, and moral standards differ among individuals. Thus, no one can say with certainty that a particular action is right or wrong and good or bad.

Wal-Mart was founded in 1962 by Sam Walton in Roger, Arkansas. Wal-Mart has 4,100 stores and clubs in the U.S. and a total of 7,300 unit’s world wide. It employed about 2 million associate’s world wide and approximately 1.4 million in the United States. Wal-Marts average annual total revenue rate was slightly more than 10% for the three years from the fiscal year ending 2006 to the fiscal year ending 2008. They also had a stock split of 100 %; they saw this split 11 times during the periods of 1971 through 1999. They have received numerous awards and were ranked 5th in Fortune magazine’s “Global Most Admired All-Stars” as the third most admired company in America (Wal-Mart, 2008).

Walmart started out as a local discount retailer in Rogers, Arkansas and evolved into a discount powerhouse. Through Sam Walton’s leadership, dreams, and risk taking, Walmart success is shown through the innovation that developed in the following areas from thousands of stores within the United States and Puerto Rico, 27 countries, 600 plus Sam’s Club in the United States, 100 international clubs, and eCommerce websites for 10 countries to include the United States. This amazing success lies within one-man vision to provide customers and communities’ ways to save money for higher living standards. Walton’s strategy was “The Lowest Prices Anytime, Anywhere” (Corporate, 2015).

Wal-Mart was founded by Sam and Bud Walton as a department-sized store targeting small rural towns throughout the Midwest. It has immersed itself in a rapid amount of growth and success over the first few years by offering among the best levels of customer service, as well as “Every Day Low Prices.” After several decades of extreme growth, Wal-Mart began to finally shift its focus

The Store called Wal-Mart, founded in 1962 by Sam Walton opened the company’s first discount store in Rogers, Arkansas. During the 1970s, the retail industry became highly viable, but, at the same time the economy became weak due to inflation. Wal-Mart’s strategy was to contend with its rivals and lower the operating cost expenses. Since then on Wal-Mart grew rapidly and the fundamental business principles at that time were to provide high-class, brand name commodities at low-prices and to locate stores in small towns. Wal-Mart centered on small-towns

Walmart is one of the largest retail companies in the world, and the largest retail company in the United States of America. It has been ranked number one on the Fortune 500 Index by Fortune Magazine. The founder of Walmart is Sam Walton, who opened the first Walmart store in 1962, in Rogers, Arkansas. As of 2007, Walmart obtains a store counting of about 6,700 units worldwide. Walmart provides general merchandize, such as health and beauty aids, family apparel, electronics, household essentials, toys, jewelry, fabrics, and also includes a pharmacy department. After Sam Walton opened his first store in 1962, he continued to make good profit due to a high sales volume of products. This eventually led to opening of 24 more stores by 1967. Walmart’s main competitor at that point of time was K-mart which had more stores than that of Walmart. However, the main USP of Walmart was to provide goods to consumers at low prices, which worked in their favor even when the economy faced a downturn, in the 1970’s. “Wal-Mart sales growth continued into the 1980s. In 1983 the company opened its first three Sam 's Wholesale Clubs and began its expansion into bigger city markets. Business at the 100,000-square-foot cash-and-carry discount membership warehouses proved to be good. The company had 148 such clubs by 1991, by which time the name had been shortened to Sam 's Clubs.” (International Directory of Company Histories. Ed. Jay P. Pederson. Vol. 141. Detroit: St.

Walmart Stores Incorporated is a retail giant that went from a small town business which was started in 1962 by Sam Walton, to a Global phenomenon. Walmart is ranked as one of the largest retail stores globally. It has over 2 million employees and revenues of over $480 billion in sales as of January 2016. (Chain store age, 2016). It is an icon in the cultural fabric of America and has also firmly established itself as a competitor in the global market with the store 's expansion globally. Walmart is unique in maintaining low prices and quality products in a market that seek high profit margins to sustain visibility and customers. While Walmart has maintained its impact on the global retail market and in business, it has not done so without facing many challenges and obstacles. Walmart has managed to draw criticism from its stakeholders for which it has had to defend its marketing strategies and how it affects them as stakeholders. One of the major criticism that Walmart has had to face by its competitor stakeholders, is its effect on smaller retail businesses once it moves into a community. Once Walmart opens a superstore in a community, many local stores go out of business. This is as a result of Walmart pricing and low cost products which makes it hard for competing stakeholders to stay in the market. These stakeholders have accused Walmart of driving down prices, whereby they were forced to go out of business. Walmart, however, has often defended its pricing as