The Factors Of Social Psychology

Social psychology and personality psychology both came into fruition around the same time – the 1920’s and 1930’s. Needless

Sociology is the study of how social forces influence individuals living within a society. Any society is made of norms, values and beliefs that have the effect of constraining individuals’ thoughts and behaviors. Through understanding and sociological imagination, individuals can remove or at least lessen the social forces’ impacts that are causing the constraints.

In psychology, there are four major theories of personality: psychodynamic, trait or five-factor model, humanistic, and social-cognitive. The psychodynamic theory primarily focuses on the role of the unconscious mind. The social cognitive theory focuses on the effect of the environment on behavior and is based on theories of learning. Whereas, the humanistic theory emphasizes conscious life experiences and choices. The trait or five-factor model focuses on characteristics themselves and not the roots of personality.

In social psychology, social influence is a process where someone’s beliefs, thoughts and behaviour change by being exposed to beliefs, thoughts and opinions of others. It manifests in several forms, such as obedience, compliance and conformity. All these types of social influence have been studied by numerous researchers who investigated the reasons why people conform to social norms and obey to authorities, such as Milgram’s classic studies on obedience. His experiments support the popular idea of ‘banality of evil’ –Hannah Arendt (1963)’s famous phrase referring to the capability to accomplish dreadful things out of banal reasons–, revealing that people conform submissively and thoughtlessly to the orders that authorities deliver, no

This essay aims to explore and describe some of the key studies within Social Psychology and show why social psychology is still important within the science of psychology today. Social psychology was once described by Allport (as cited in Lindzey & Aronson, 1985, p.5) as, “the scientific study of how people’s thoughts, feelings and behaviours are influenced by the actual, imagined or implied presence of others”. One of the first psychologists to study social psychology was Kurt Lewin. Lewin is considered the “father of social psychology” by many as he took a stand against the dominant behaviourist approach during the 1920’s through his belief that interaction between the individual and their environment is key to affecting behaviour, rather than environment alone. His revolutionary ideas matured into the study of group dynamics, which is widely used by many organisations today (Collin, 2012).

When it comes to the scientific method, especially in the science of psychology, there are many different ways a question can be asked in order to get the conclusion to a hypothesis. Psychology is by its nature something that not only produces many questions but also helps to find the answer to those questions. Through asking the right questions a person can see a whole new world of understanding unfold before them. This understanding of why a person or animal acts the way it does has been groundbreaking in the growth of understanding a individual on a much deeper level than the sociological standpoint. Before this understanding can be obtained however one must learn first how to ask a proper question and then in turn how to test that

To start with it is important to determine what each of these social processes mean, in order to understand which psychological factors are involved. Conformity is a behavioural change in response to social pressure, either real or imagined. Compliance is a behaviour change in response to an explicit request to perform an action. Obedience is a behaviour change in response to a demand or order to carry out an action. Each of these processes are undertaken due to different psychological pressures being put on the individual, from believing that they have no choice but to carry out the action – obedience, to carrying out the action because they want to feel accepted.

Social Factors The social factors within Oxfam can be linked to the technological factors. Firstly, may people have felt pressure to charities because they feel as though they are being selfish if they do not help those in need. As more and more people being to donate to charities, there is more pressure for others to donate as this will yet again make individuals feel selfish if they are the only ones not donating to charity. I addition to some individuals feeling selfish, there are always picture of charity work on social media which will help to show those willing to help just what the charities are doing, in addition to this, there are many pictures of those that are being helped on social media and this may sometimes lead the viewer to feel as though they could do more to help those in need a suffering and so more people will be donating.

Movies are most of the time related to a human being's life. Movies apply psychology to their plots. For example, movies like the StepMom directed by Chris Columbus, and Good Will Hunting directed by Gus Van Sant show us that psychology is part of our lives in a day to day base. It could go from a divorce to a person who is scared to take a step in life. The textbook, Psychology: Core Concept, by Philip G. Zimbarbo, Ann L. Weber, and Robert L. Johnson, utilizes examples from these movies. We are going to see how these movies relate to the core principles of psychology.

One example in which this movie connects to psychology is a scene in the movie, which Will Hunting exposed a scar of stab wound caused by his foster parents,

The first major theory in psychology is Psychoanalytic perspective which focuses on the importance of the unconscious mental process; the importance of sexual and aggressive instincts and the early childhood experiences on a personality. The psychoanalytic perspective was created by the psychiatrist Sigmund Freud, who believed that things hidden in the unconscious part of the brain could be revealed in a number of different ways: through dreams, free association and slips of the tongue also referred to as “Freudian slips”.

Informational Influence and Normative Influence are both categorized under conformity in sociology. Informational is basically when we conform to others behavior because we believe it provides information about reality. It is often when we care about getting the right answer and trying to be rational. It also deals with the "Maybe they know something I don't know" phenomenon. An example, could be choosing to eat at a busier restaurant opposed to the empty one, or imitating the locals when outside your country. In contrast, Normative Influence is when we conform to others behavior because they expect us to. This is when we believe conforming may have positive consequences, such as approval or the enhancement of our reputation, or when we believe not conforming may have negative consequences, such as disapproval or punishment. An example of Normative Influence is laughing at a joke you don't get, or agreeing with an opinion you believe in others.

Throughout time the development of psychology has had many different theorists but I would like to explore these three particular theories.

“Social influence is the process by which the actions of an individual or group affect the behavior of others” (Feldman 495). These influences are strongly experienced by members in the group. Every group is unique and is mostly guided by a particular norm and behavior. An individual in a group passively or actively allows himself to be influenced by the group just to have a sense of belongingness. In the bid to prevent being excluded or rejected from a group, some individuals overtly adhere to the norms of the group. “Thus, people conform to meet the expectations of the group” (Feldman 495).

The second important character in this movie is Dr. Theo Caulder, a psychologist. The first sub field of psychology that is present in this movie is cognitive psychology. We are introduced to Dr. Caulder while he is interviewing a patient who is