The Failure Of Sanitation Intervention

1260 Words6 Pages
a. Diffusion of Innovation is explanatory to the failure of sanitation intervention in Peru. Innovation refers to an idea, practice or object that is perceived as new by an individual or other unit of adoption. In this case, the innovation is the idea of sanitation which is perceived as new by this specific population. There are five characteristics of the innovation: Relative Advantage, Compatibility, Complexity, Trialability and Observability. Sanitation is obviously better than non-sanitation for reducing contagious diseases, which refers to Relative Advantage. Compatibility could be the most influential factor for the failure, because sanitation is not compatible with the intended users’ perceived needs or value that boiled water is…show more content…
For instance, boiling water before use can kill the harmful microbes, burning garbage can prevent contamination of water, and installing latrines can improve personal hygienic status. As a result, the people form a favorable attitude, like sanitation is easy to apply and reducing risks of getting sick, toward the innovation (though in this case they formed an unfavorable attitude, which need to be changed from stigma to social norms). Then, people engage in sanitation that lead to a choice to adopt this innovation by tailoring the sanitation to specific cultural context. After adaptation, people put sanitation into use. Finally, the interventionists evaluate the results of sanitation. To aim at particular groups of individuals, identification of five adopter categories is also important: innovators, early adopters, early majority adopters, late majority adopters and laggards. There are six stages of diffusion process: Innovation Development, Adoption, Implementation, Maintenance, institutionalization, and sustainability. During the innovation development phase, Social Marketing (which would be discussed in next question) can be applied to design, target, refine and implement the sanitation in Peru. In addition, dissemination process is crucial in this case in order to prevent the stigma of boiling water
Open Document