The Family Of The Jcpenney Advertisement A Happy Family

The image of a perfect family has been a staple for popular television shows and commercials hawking everything from luncheon meat to microwaveable TV dinners. It is a far reaching concept known by almost anyone living in the country, all over the world and people considering immigrating to the US. It is a fabricated dream, which does not truly exist. It is merely a false goal, striving to achieve this standard, and the aesthetic of the lifestyle is one which has been heavily marketed and changes frequently with the times. Sports utility vehicles, pristine lawns, massive backyards and home security systems are marketed as necessities for the modern American

This ad shows emotional appeal because there is a mother taking care of her children.

This is suggested by the fact that the image is completely styled in light colors, with both characters wearing shades of pink. The entire situation is given an aura of femininity, distancing itself from where a man would be. Presumably, he is working instead, raising money for his wife to pay for the groceries. The advertisement presents a lesson that a husband’s job is completely separate from keeping kids healthy or doing household chores. These roles within the nuclear family are exactly what was depicted in the 1950s. These ideals support that “a woman would be immature ‘if she wants all the advantages of marriage’ but resents doing housework, and a man would be less-than-grown-up if he shirked the bread-winner role” (Ehrenreich 17-18). The threat of being perceived as less mature than other adults is pervasive in the modern advertisement, and carried over from 1950s ideology.

The issue this Ad is addressing are the barriers of racism. By using different races of children, they emphasize how vastly different their futures can possibly be. The prevailing issues with society today are that it sees any race other than Caucasian as less than and elevates itself to a delusional height of grandeur. The superiority complex that so fully surrounds most of society today compared to anyone that happens to be of lesser fortune is astounding. The main audience that LICRA is pointing towards is the minorities. If given a new outlook on their possible futures, minorities may gain a new hope

Family happiness is something that many today focus on as an absolute requirement for happy and healthy growth in children. And indeed, it is right that this should be so. In reality, however, challenges such as poverty and racism often affect the happiness that families might experience. When comparing the works created by Norman Rockwell and Gary Soto, however, it becomes clear that family happiness is not so much dependent upon wealth as it is upon freedom of expression and freedom from fear.

“I believe that what we become depends on our fathers teach us at odd moments, when they are not trying to teach us. We are formed by little scraps of wisdom” (Eco). There are many definitions about the role of a parent. They say that your values and opinions are from your own experiences but also your parents. Most kids dream of being like their mom or dad.

A family is something that comforts and includes others. It is an environment where people can feel like they belong. Although in societies eyes the family is much more. We depict who is fit enough to support a family and question if the family is functioning properly. In both articles, Homeplace: A site of Resistance by Bell Hooks and “Family” as a Site of Contestation: Queering the Normal or Normalizing the Queer? By Michelle K. Owen, both authors have distinct understandings of the concept of family and question the societal norm of how a family should behave. Family is a site of belonging and contestation. Both authors describe that there are many forms of family that contrast the typical nuclear model family. Also it is demonstrated that families supply a place of belonging and nourishment. Although society has placed values on families, distinguishing what families are most fit and functioning. Using an intersectional lens it is demonstrated in these two articles that many families reject the nuclear family model, and families are given a value and are placed within a social hierarchy.

UNICEF created a campaign for children that need a family; hence, the title, Every Child Needs a Family due to the increasing number of children without families. These children lack a caring and loving family; therefore, in order to decrease the number of children without a family, UNICEF brilliantly put together the advertisement that touches the heart of those who look at it. The image seems to be taken at a storefront with a male and a female mannequin. Perhaps, since the mannequins look like the ideal parents, the child decides to hold the mannequins ' hands. The construction of this advertisement incorporated the use of rhetorical strategies such as a contemporary style environment, in order to enhance the rhetorical situation. The rhetorical situation then creates a more effective approach due to the display of affection that tries to inform its audience about the increase of children that needs a family and people should make a difference by helping out in any way.

Moreover, in our interview, she described what her article The Normal American Family was about, and stated that, while conducting her researches, she became interested in the internalized racial oppression within families. This internalized racial oppression within families later became based on the “white middle-class family”, to which I like to refer to as the “modern American family ideology”. The white-class family was the ideology that would be seen on television shows such as The Brady Bunch, as mentioned by Professor Pyke. She addressed the television show, The Brady Bunch, as one of the white-middle class families that many second generation Asian American immigrant students would compare to their families, and question why not being the same. Korean and Vietnamese second generation children seem to have built an ideal American family based on what they see on television or other American family, and that is why they have created certain ideals and characteristics that their families should meet. “Many of the image of normal family life that respondents brought to their description came in the form of references to television families or the families of non-Asian friends” (Pyke, 247). Professor Pyke mentioned that students would see these white middle-class families, and ask themselves why their families could not be the same. Or question why their parents could not be affectionate, just like their friend’s parents. The truth is that their parents could not be

Barbara Ehrenreich uses the terms “ the ideal unit of human community” and “heaven in a heartless world” as definitions of family. Indeed, home is always the place raises people hope when they are at the bottom, boost up their strength to tackle down the rocks along their journeys, or are solely the arms to embrace them unconditionally. However, at a social level, family varies across countries and regions based on their cultures and the global current trends. To illustrate, Barbara Ehrenreich, Julia Baird, and Stephanie Coontz share their refreshing opinions on the contemporary family issues within the US as well as around the world. At a narrower scale, there are major differences between a traditional American family and a traditional

Towards the end of the ad, the two generations body language changes, their body language changed from laughing among themselves to tears thinking about the kid's answers to the question. After seeing the two generations body changed as a viewer, we almost feel gloomy because we wondered how our parents felt when raising us. Maybe they thought they were missing out on what's out there? This question leaves an uneasy feeling in your system because the ad use pathos to make us feel this way, it draws us in to think about our

The theme of this ad serves to instill holiday cheer within the reader. Traditional aspects of the print ad, such as a Christmas tree with ornaments, presents with the iconic wrapping and bow, and cookies set out for Santa will draw the reader's attention. The author’s tactic for connecting his audience with the image is by compelling them to form a nostalgic response towards the ad. A newly formed family who have younger children would feel a connection to the girls sitting around the table next to their Holiday idol, Santa Claus. After the readers analyze the ad, they would form a mental image of the their children in the Christmas

Figure four is a unique advertisement in itself because it breaks away from one gender stereotype, but then turns right around and reinforces another. It raises many questions about the roles of men and women, like are men codependent of women? Could the world survive without them? It shows a man holding a baby while wearing a woman's blouse which promotes freedom of fashion choices. The ad also introduces a stereotype by asking “What would the world be without women?” as if to say that a man holding a baby is a shocking thing to see. This emphasizes the “Lazy male” trope that men are seen as sub-par caregivers that lack of initiative and skill when it comes to caring for a child. This is harmful to young boys that grow up in environments that encourage this kind of behavior because it puts young boys in a state of fearfulness because they begin to think that they will not be able to properly care for someone else and this inadvertently burdens women because they will be seen as natural caregivers despite any natural inclinations they may or may not

The color makes feeling of peaceful so that easily attract the intended audience to read and understand the meaning. The convincing parents stop doing personal things instead spending time for children is clear by word “Stop” although the advertisers do not add any letters before. The word “play” with the image father and son from the bottom is fully meaning for persuaders’ purpose as father playing with his son for

In gender advertisement, images are used to portray stereotypical gender roles. In this advert I would briefly describe its and then I would do the analysis. The advertisement is for Huggies diapers a company that sell baby supplies. The purpose of the advert is to establish the role of a particular gender against the other. The advert shows a father and his child. The attention of the advert is to challenge the gender stereotypes because it shows a man who is taking care of the child. The context of the advert is to show that the father is responsible for taking care of the child which is strange because mother is usually take care of children. Most of the ads associated with childcare prefers women so it is not common to see a man taking care of a child. The whole point of the is that the company us trying to say that father is also responsible for taking care for the child not only mother.