The Fashion Channel ( Tfc )

Exercise 1: What is expected outcome of each of the targeting scenarios? (complete both the Ad Revenue and Financial calculators to fully understand the financial impact of the scenarios)

Digital media not only played immense role in supporting the entertainment industry, but also added a whole new dimension to and redefined how education system was imparted and businesses were operated. It also opens doors for new methods of employment. Digital Media is also now becoming an aggressive tool for marketing. This paper evaluates strategic analysis of Direct TV, a company dealing in the home entertainment industry. While Direct TV is a US based multinational, it plans to take its operations to Philippines.

The mind-set of the company is to put sales and profit second to creating a special style that can change the world through fashion.

The Fashion Channel (TFC) was a widely available niche cable network which only offers fashion-oriented programming. It was very successful until other regular networks began to copy its concept and take market share of it, which as a result, had a severe negative effect on TFC’s advertising revenue and affiliate fees. The problem is how to develop the segmentation and positioning, change the current

Television advertising has been a staple for companies since its start in the 1940’s. According to a 2016 study done by Nielsen, the average American adult watches five hours and four minutes of TV per day. Five hours is a large chunk of time to spend watching “the tube”. Companies are aware of this and try to capitalize on this opportunity as much as possible. Additionally, large scale broadcasting events such as the Superbowl and the Oscars are ways for companies to reach more widespread audiences than on a daily basis. These events are key in contributing to some businesses’ yearly revenue.

The problem that “THE FASHION CHANNEL” (TFC) faces is the selection of the right market segmentation and positioning strategy in order to maintain its position as a leader in fashion related networks, in addition to boosting its advertising sales and viewership ratings.

For the past ten years, Hulu has been among the most competitive online streaming services. Beginning as a joint venture created by 21st Century Fox and NBCUniversal to “distribute their television programming over the Internet,” (Harvard 2017) Hulu has expanded generously, offering the four largest broadcasting networks. In the wake of a new television era, Hulu has the potential to serve as a Multichannel Video Programming Distributor (MVPD). The following write-up includes an analysis of Hulu’s current market standings, including an investigation of growth statistics as well as the company’s overall marketing situation.

Today we live in a world driven by relationships, first impressions and visual communication. As human beings we have a tendency to instinctively allow ourselves to react by what we see and feel at a specific moment, making such reaction unpredictable and capriciously volatile. Studying relationships is of extreme importance because when we understand why public and individuals react to stimuli in a certain way, we can try to manipulate the outcome. This is why Public Relations plays a crucial role in the fashion industry as it is a field of work that is driven by consumers needs and desires. By understanding the targeted audience, we can actually control commercial, marketing, and creative outcomes of a specific fashion organization. This piece of writing will explain and analyse the role and importance of public relations and Communication in the Fashion Industry.

When a brand is created, many will ask the questions that haunt all of us trying to start a company. Will it work? Should we stay online or launch a brick-and-mortar store? Will I make profit or fail? These questions arise even more when the company is to start only online. Because of this, e-commerce fashion brands must constantly evolve and expand their styles to maintain the interest of their target customers. Fashion Nova is one fashion brand that manages to stay relevant among its consumers because of their edgy style and quality priced clothing. Fashion Nova was first established in 2010. It gained its popularity from celebrities promoting it on their social media platforms and the fact

Basics: not intersted in fashion with being 20% of all viewers and 45% being female.

Summarise the future of the sectors of free-to-air television, retail and exhibition due to the rise of

The Fashion Channel (TFC), founded in 1996, is a successful cable TV network dedicated to all things fashion. Although quite young compared to other TV networks, TFC has experienced steady growth and in 2006 forecasted its revenue at $310.6 million. TFC operates primarily as a niche network, focused solely on fashion and fashion related programming, but still manages to reach almost 80 million US households that subscribe to cable and satellite television. To date TFC has been able to experience growth in spite of having no clear segmentation, branding, or positioning strategy. Dana Wheeler, a recent hire as TFC’s Senior VP of marketing, was tasked to fix this.

Increasing Competition: Today, The Fashion Channel (TFC) is facing a heavy competition with a broad range of other cable networks of fashion channels. These fashion networks may capture some of its market share. Along with this, the strong fashion programming blocks on other channels such as CNN & Lifetime are also presenting a double-edged competitive challenge

Although The Fashion Channel has realized growth year over year, increased competition and lower perceived value from viewers is starting to threaten the network’s ad revenue.  TFC is no longer an exclusive source of fashion content and ad buyers have realized that.  The network’s strategy of providing very diverse programming has potentially alienated some of its most valuable viewers.  Furthermore, the lack of a more focused marketing strategy towards any specific age group, or gender, has failed to convince viewers of the value the network provides.  This team has conducted a quantitative analysis of the market and provided a set of potential alternatives with financial calculations to forecast potential revenue gained or lost from the changes to programming and marketing strategy.

Key concepts of a marketing research problem is first determine management decision problems, and then defining a broad marketing research problem, which in turn should be narrowed down by specific components. These specific components guide researchers to define an approach to the problem, find relevant objective/theoretical framework and choose among