The Fashion House Of Louis Vuitton Moet Hennessy

1554 Words7 Pages
Louis Vuiton Moet Hennessy (LVMH) is a luxury goods conglomerate and owns more than sixty prestigious brands around the world. The company has a retail network of more than 3,000 stores around the globe in products divisions such as: wines and spirits, fashions and leather goods, perfumes and cosmetics, watches and jewelry, and selective retailing. Some of the most notable brands are: Donna Karan, Marc Jacobs, Louis Vuitton, Bvlgari, Moet and Chandon, Veuve Cliquot, Hennessy, Parfums Christian Dior and Sephora. In 1987, Louis Vuitton merged with Moet Hennessey resulting in Louis Vuitton Moet Hennessy (LVMH). The fashion house of Louis Vuitton was established in 1854, Moet and Chandon dates back to 1743 in its inception, and…show more content…
This speaks volumes about the way LVMH values its employees and those on the front lines of its retail operations. LVMH sees its employees as: passionate about the brands they represent, enthusiastic, entrepreneurial, driven by a taste for sales and a service mindset. LVMH says its employees – sales staff, stock controllers, visual merchandisers, trainers and managers – are the primary ambassadors for their Houses. The company earns an average of $252,603 of revenue per employee and $46,566 of income. The following displays the goals of a typical LVMH employee:
• To increase the sales of their store/sector
• To embody the values of the House in terms of dress and sophistication of dialog
• To deliver a unique, distinctive shopping experience to the customer
• To guarantee the excellence of customer relations throughout the sales process: welcoming the customer; gathering and understanding his or her needs; guidance towards a suitable range of products and collections; offering of services and loyalty card where applicable
• To maximize sales opportunities by mastering the spontaneous approach, complementary sales and incentives to return techniques
• To develop a new customer base and establish lasting customer loyalty
• To contribute to all “non-sales” activities (opening and closing the store, cashing up, management of stocks/inventories, store security, etc.) LVMH is a strong mix of
Open Document