The Fashion House Of Louis Vuitton Moet Hennessy

The customer service personnel should be in a position to acknowledge their clients and pay attention well to whatever they say and put into practice active listening. They should also give a chance to the customers to respond to the services the company offers perhaps through the enterprise’s website. For any company to prosper, good customer relation is paramount in building a loyal

LV was conceived in 1854 with the opening of the shop in Paris. Since then, the company has seen huge amounts of growth and has attracted world markets, also enjoying the celebrity appeal including its amazingly successful campaign with Audrey Hepburn (Travel and Leisure). Incredibly, LV has been most popular in Japan. It entered the Japanese market in 1978 with its own stores in Tokyo and Osaka. Its revenues increased 50-fold in the following 10 years. (Official blog)

Louis Vuitton “was established in France in 1854 by Louis Vuitton and became known as one of the oldest French luxury fashion houses” in the industry (Pearce & Robinson, 2013, p. 14-2). The firm’s products range from high quality “leather goods, handbags, trunks, shoes, watches, jewelry, and accessories”; manufactured by highly skilled and expensive laborers in France (Forbes.com, 2016). In addition, Louis Vuitton market their products “in 50 countries with more than 460 shops and generates more than €7-billion ($9.5-billion U.S.) in annual sales” (Wendlandt, 2013).

Another challenge for Louis Vuitton is the market and brand dilution as it has already entered and successfully fit in the Japanese market. The products have already maintained the “acceptable” group, and the company has become to feel difficult to increase the revenue. The figure provided in the case showed that nearly half of the Japanese have Louis Vuitton-monogrammed items by the time of 2007. This seemed to make LV prevalent but not luxury any more. To maintain its brand image, it is

As for innovation, this is sometimes harder to guarantee than quality. It is important to merge the old with the new; it is important to honor the past and invent the new at the same time. It takes a special person to work for LVMH, especially in regards to management. Management must discover talented artists and designers and trust them enough with the privilege of complete creative freedom without any limits. LVMH uses a decentralized approach to allow great work to be accomplished. The central headquarters for LVMH, located in Paris, is very small.

Goals in the company are to find the right product for the customer’s particular needs and build a relationship with the customers

to encourage collaboration in order to improve customer satisfaction by meeting customer needs, providing timely delivery, and promoting exemplary customer service

employees to keep up with the sales leading to job opportunities or else that company will lose its customers.

The LVMH group is comprised over five sectors: Fashion & Leather Goods, Wine & Spirits, Perfumes & Cosmetics, Watches & Jewelry, and Selective retailing. This external analysis will focus on the fashion and leather goods sector, which accounts for 30% of the company’s total revenue.

In late 2002, Calvin Klein, Inc. caught the eye of Phillips-Van Heusen Corporation (PVH), a company looking to acquire a major brand. As the largest shirt maker in the United States, PVH owned the Van Heusen, IZOD, and G.H Bass brands and had licensing agreements with Geoffrey Beene, Arrow, DKNY, and Kenneth Cole. Under the leadership of CEO Bruce Klatsky, PVH made a play for Calvin Klein and eventually won the battle. Under the terms of the deal, Klein

* To have the confidence of the information that should be given to customers, advice them and offer a better customer service.

LVMH’s brand portfolio is a catalogue of the finest things money can buy. Arnault said, “A Star brand is timeless, modern, fast growing and highly profitable.”[iii] LVMH has positioned its brands strongly in the luxury segment offering more than 50 different brands under their five core competencies. LVMH has been successful through all of their various brands in their portfolio giving them each their independence and creativity. “LVMH is well known for leaving much operational and marketing freedom to the various brands it owns.”[iv] “LVMH has done an excellent job of brand positioning, says Ben Cavender, senior analyst at China Market Research Group. It has succeeded in securing the particularly enviable position of gaining a following among the top percentage of China’s wealthy. As the financial crisis stretches on, LVMH customers in China still have money to spend.[v] “LVMH’s brand imaging, which relies heavily on pushing its European heritage, is so successful that it has benefited other brands by proxy, says Paul French, one of the founders of Access Asia, a group dedicated to tracking regional consumer and marketing trends. “Everyone hangs on the coattails of Louis Vuitton’s brand imaging in China.”[vi]

Moët Hennessy • Louis Vuitton (LVMH) is a luxury goods conglomerate based in France. Bernard Arnault is the chairman and CEO. LVMH was formed in 1987 with the merger of Moët Hennessy and Louis Vuitton thus becoming the world leader of luxury products. LVMH is the only group present in all five major sectors of the luxury market – Wine and Spirits, Fashion and Leather Goods, Perfumes and Cosmetics, Watching and Jewelry, and Selective Retailing – with 70 distinguished houses total. They own 15 fashion & leather goods houses, 24 wine & spirit houses, 10 perfumes & cosmetics houses, 7 watches & jewelry houses, and 6 houses in selective retailing. LVMH is one of six companies that own over forty fashion brands. In 1999 LVMH started the watches and jewelry division of the brand. Additionally opening a New York headquarters around this same time. In 2000 the London based house opened and it was used as training center for group leaders. In July 2015 Jean Claude Biver, president of the watches division, stated the LVMH plans to launch watch to rival the Apple watch.

Kate Spade owns a jewelry group, and had owned Juicy Couture and Lucky Brand; achieved industry-leading growth in 2013; focused on having additional product category licenses, and international expansion

INTRODUCTION: Gucci is an Italian fashion luxury brand, owned by French group- Kering. Gucci is one of the leading luxury fashion brands and has a total of 525 directly opened stores worldwide(as of 2015).