The Fashion Industry and Advertising: The Positive and Negative Aspects Associated with Using Children as Models

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Fashion Marketing Table of Contents Fashion Marketing 1 Abstract 2 Fashion Marketing 3 Conclusion 12 References 13 Abstract This research essay deciphers about the positive and negative aspects associated with using children as models in fashion industry and advertising. It is about the positive as well as negative aspects of this industry. It justifies the positive aspects and side by side highlights the negative features of using children in fashion industry and advertisement. Reaching public and targeting customers is something that is acquired through marketing. Clothing and latest trends would never ever be in customers approach without the aid of fashion marketers. This is where fashion marketers are required. Their job is to transport the fashion and latest trends to the target customers. It chains the essentials of advertising, design and business administration, as well as an appreciative of the fashion world, in order to take the consideration it desires to be effective ( Bohdanowicz & Clamp, 1994). These are the people who have a keen and deep sense of upcoming traditions and they rule the market. They are the trend setters. They have know-how of current as well as future fashion trends. They are the futurists of the arena who not only identify what will be efficacious and which customer crowd will be the greatest concerned, but know how to market the clothes to these target customers. Most of the experts of this field work behind the scenes.

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