The Fashion Industry and Advertising: The Positive and Negative Aspects Associated with Using Children as Models

All the activities and strategies involved in getting the desired clothing and fashion industry marketing messages to the intended target markets are possible through communications. The global clothing industry has been handling a tough consumer market following the presence of established and competitive fashion rivalry (Smith and Taylor 2004, p. 7). Harvey Nichols has tried to cope with the changing consumer tides through introducing efficient marketing strategies to draw the attention of its consumers.

The fashion industry plays a huge role in portraying bad images of ideal beauty, which in turn affects today’s society perception of their own body image. Not only are women affected by what is seen and heard about how the perfect body should appear, children of young ages are now feeling insecure and obsessed with their bodies before they reach teenage years. This ‘ideal image’ the fashion industry continues to enforce only focuses on very thin models who seem to be in shape and are very healthy. Furthermore, many people think of the influence from the fashion industry as being human representations (models). Because of the rising problem with the image of beauty within the fashion industry, it is shown that even mannequins and non-human representations (mannequins, dolls, photoshopping) of bodies play a significant role in women’s body image; which causes problems to the individual. (Anshutz & Engels, 2010). Body image and self-satisfaction, eating disorders and non-human representations all can cause harm to the individual, if prolonged.

The Fashion Industry is affecting the way many people look at themselves. In today’s society there is always an ad promoting fast food, clothing brands, Cars. Etc. almost all of them have a model to promote their products. These fashion models are usually, extremely thin, tan, tall, and gorgeous. This set a negative standard for many women on what they should look like and can often cause to self-esteem issues. The Media is having a negative effect on body image by choosing to settle toward an unrealistic persona. In Addition, this has created many young girls, to have eating disorders such as bulimia, anorexia, and fasting. However, some businesses have started gravitating toward plus size models to stop the affects it has on society. Plus, also many companies are limiting the amount of photo shopping and airbrushing. The issues are far from being resolved but numerous people are working toward making a change.

This research is written to explore the consumer behaviours associated with fashion purchasing and help the manager understand what drives consumers to buy fashion products so as to determine the campaign strategy. The study proposes to investigate the people perceive what is fashion or unfashion and discover the possible relationship between different factors and the consumers’ willingness toward fashion. These factors include the effects of brand, the influences of mass media and social network, various shopping places. Surprisingly, the different attitude between different genders toward fashion is considered as an essential factor for people to engage in fashion purchasing.

Fashion is important because it captures your personality. Sometimes the clothes you are wearing can say more about you than any words can. Advertising fashion has been part of the lives of people from the 1950's to 2016. “Advertising industry plays an important purpose in our society by being the main source of information for consumers and products”(O'Neil). The assorted trends from the decades create a personality for the people at the time. Societal views on people and clothes tend to affect the next in-style clothing item.

The fashion industry is rapidly growing and constantly generating new fashion trends almost weekly. Fashion for some may seem ridiculous and unnecessary; but fashion is not just a meaningless usage of article of clothing or farcical materials sew together for coverage. There is more to fashion than meets the eyes, fashion is precious and significant. It is a reflection of self-image, it speak the ream about who we are and how we review ourselves. Not only is fashion the reflection of self-image but also the reflection of our history as Coco Channel have said, “Fashion is not something that exist in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening.” Fashion

Fashion does not simply consist of the clothes we pick out of our closets in the morning. That daily decision only constitutes the last step of a much larger process, foreign sweatshops, multi-billion-dollar businesses, celebrities on red carpets, and sophisticated advertising campaigns. Fashion emerges out of pattern-making and design, the cultivation and production of raw materials, the manufacturing process, and the distribution of the finished product. Although all this creates the materials, fashion is more than just cloth and jewels. Fashion is the expression of oneself whether it's based on emotion, fashion trends, or music videos.

The trendy apparel that stores offer to the public makes a person have the ability to be fashionable since it can be adapted to our own preferences, and it also shows how companies influence people through the way they dress. Clothing companies among others create and implant images into people’s minds that insinuate that consumers should follow in order to be able to fit in the society that is shaped by the beliefs of corporations and industries. While it should be okay for fashion to be promoted since it is a way to express oneself, it is important to note the ways how companies advertise clothing and current fashions, since it reflects how our products are carefully designed to control our

This academic essay will be discussing the affects of fashion advertising, especially subliminal advertising within the affects this causes the consumer market and women to have on their identity. The Subconscious mind plays an major role within advertising as it is the key to provoke thoughts of consumerism. I will begin by briefly outlining what the definition of fashion advertising, followed by a insight into how we understand the subconscious mind to work and how this has an affect on advertising.

Fashion is truly the most popular mode of expression, it shows the world who one is and where one would like to be. Fashion is always changing and is worn by all different classes, cultures, and stages of life. The time period’s style is reflective of major influences like pop culture, musicians, political figures, celebrities, social issues, and other numerous possible variables. One can see how a society changes and evolves just by looking at what the people wore. In the past, there have been many different fashion trends due to historical events and cultural influences that have shaped what people wore during that time period. .

Today we live in a world driven by relationships, first impressions and visual communication. As human beings we have a tendency to instinctively allow ourselves to react by what we see and feel at a specific moment, making such reaction unpredictable and capriciously volatile. Studying relationships is of extreme importance because when we understand why public and individuals react to stimuli in a certain way, we can try to manipulate the outcome. This is why Public Relations plays a crucial role in the fashion industry as it is a field of work that is driven by consumers needs and desires. By understanding the targeted audience, we can actually control commercial, marketing, and creative outcomes of a specific fashion organization. This piece of writing will explain and analyse the role and importance of public relations and Communication in the Fashion Industry.

Since social media is so easily accessible to everyone nowadays people don't care to go and grab the latest vogue for inspiration, they will go on their phones and check their instagram, twitter, Facebook or any social media account to see whats trending. In L2's Advanced IQ List, which positions form brands as per their site offerings, online business, computerized advertising and web-based social networking mindfulness, US ladies' dress planner Tory Burch beats understood worldwide extravagance brands, for example, Gucci, Hermes and Chanel. This shows the huge impact the influence of social media can have on the Fashion industry, the world is moving and progressing through social media and those who chose not to utilize this part of technology so widely used, are going to fall behind those who do. People who are very high up in social media have a very big platform to promote and influence others. Nowadays if you have a huge amount of followers you are practically famous with all eyes watching you. Fashion corporations want people who have this huge platform on social media to promote their styles due to the fact people are going to be strongly persuaded to want or to want to look like something if someone they keep up with on social media looks a certain way or wears a certain piece. Fashion trends from all over the world come to meet each other, merge, change and evolve through social media. The concept of the see

Social and cultural changes are major determinants of emerging fashions. However, they are themselves affected by the other drivers of change that include globalization of world markets and accessibility of more sophisticated communications technologies. The latter has provided people with faster and wider access to more ideas and influences from other cultures and societies, driving demand for wider choice in fashion products.

Fashion is a manner and style especially clothes, shoes, makeup and hairstyle. When I came from my home country, I have not much knowledge about fashion, and even do not know more about fashion brand. I was learning from technology, school and start follows American fashion. In eighteen century, people were also very fashionable as we are mostly seeing in the old films and pictures. The fashion was started from Europe and England because on that time Kings and Queens were fashionable and spends money on luxury items. The Queen Elizabeth has famous because of fashion and style, because she is wearing bright dresses, necklace etc. The brands we are use now a day’s also established in many years back like Coach is in the fashion for last 75years. Now a day’s fashion is change every spring, summer and fall because people are more creative to do something different. Social media is the main source to develop the latest fashion between new generations. People are follows facebook, twitter, instagram because celebrities, models, and companies share their fashion with public. In the twenty century people have jobs and money that’s why they start spending on technology, and fashion, on the other side there are competition in the fashion industry so it’s difficult to compete it.

1.1 The importance of brand image on fashion clothing Clothing, as a matter of fact, is a kind of necessity that helps keep our bodies warm. Human beings cannot live without the protection from clothes in adverse conditions and this signifies how important clothing is for us. Nowadays, in addition to the basic functions, clothes can also serve as fashion items, which can tell how significant an individual is, express the status an individual has and what their personal image is like (O’Cass, 2000). Thus, clothing can help represent our personal identity.