The Fashion Of The Clothing Industry

In “The Fashion Industry: Free to be an Individual” by Hannah Berry, Hannah emphasizes how social media especially advertisements pressure females to use certain product to in order to be considered beautiful. She also acknowledges the current effort of advertisement today to more realistically depicts of women. In addition, these advertisements use the modern women look to advertise products to increase women self-esteem and to encourage women to be comfortable with one’s image.

The claim presented in the article is how ads often set unrealistic beauty standards, and how the author encourages them to “break free” from these standards by giving two examples on how ads should be compelled.

During 1920s, still most of the men and women were thinking women as someone’s wives amd mothers; however, few women started to live as non-conformist who called the “flappers” (Bolotta, 86). Their fashion style was a big shock to Canadians during 1920s because they wore thick make-up, short dresses or skirts which come above knees, exposed legs and arms and bobbed hair (Kateryna) These were new styles to Canadian women, and “flapper” look became popular between women in 1920s. It is significant because it was the turning point of women Canadian fashion trends. Mens, on the other hands, wore baggy pants, bright hats, bow tie, slim suits, and knickers. They wore skinnier and slimmer suits which do not have padded shoulders to look younger (Great Gatsby).

Consumers have the potential to influence the fashion trends, but also the prices of their products because there are many alternative brands from which they can choose, pressuring them to innovate and reduce prices. This means that the consumers’ bargaining power is very high.

High heels are a popular fashion that enhance a female’s confidence throughout her entire body. High heels draw favorable attention and tie an outfit together for a woman. High heels have developed and remained a crucial accessory throughout the years. Heels of every make, model, and style are loved and adored by women all over the world, high heels are a persistent addiction in pop culture and seen everywhere today not only on a female’s foot, but in magazines, books, television shows, movies and even on models and celebrities.

It fascinates me how the Fashion Marketing industry has such a strong influence on consumers and current and future trends. By going to university, I want to be equipped with skills in strategic, retail and multi-channel marketing and by the end of the course, have all the necessary marketing management skills crucial for a career in the fast-paced world of fashion. I want to work in this industry because I am interested in style, culture and people and also for the reason that fashion has evolved into an expression of personality, rather than just a commodity.

There are two enduring truths about fashion. The first truth is that it never stays the same. What was considered fashionable in the beginning of the 20th century is now viewed as old-fashioned and plain. Even from one year to the next, trends change faster than most people can keep up with. The second truth is that fashion means something different to everyone. For a clothing designer, the very word might elicit a smile. For others, the idea of fashion only brings back memories of dreaded once a year shopping trips. In the end, the age old question remains: Is fashion important? Do the clothes you wear or the style you possess matter? I am of the opinion that while it is not important to follow the latest fads, fashion is a powerful way to

The social responsibility of the American apparel industry covers responsible practices related to human rights, labor standards, and environmental sustainability. Some of the advantages of being socially responsible is higher revenue, customer loyalty, safe and happy laborers, and an overall healthy environment. Research conducted by Price Waterhouse Coopers found out after researching 1,000 retail companies 79 percent said that corporate social responsibility (CSR) was vital to the profitability and value of their company. Throughout the paper there will be a discussion of the advantages of being a socially responsible company. As well as the importance of

Acquire, use and dispose of there are three stages through which passes a product as it passes through the hands of a consumer, who often forgets that the previous stages of the life cycle of a product have an environmental and social impact that is many times greater to use thereof, clothes and accessories are no exceptions (Fernando 2015).

The Cavaliers, living in the 17th century, wore breeches, mid-thigh length capes, and wide-brimmed hats. This look is closely associated with the "Three Musketeers". Lace was also very popular at this time. Men wore wide lace collars, lace cuffs, and lace boot cuffs. Women also wore wide lace collars on dresses with softer looks to them than those of the High Renaissance.

Under society’s customs for decades, young women have been put under the pressure and anticipation to have perfect bodies. That is, thin and curved, beautified by applying pounds of makeup to their face but not appear ridiculously overdone. Who’s responsible for these standards imposed on young women? When a young girl picks up the model along the cover of Vogue being called flawless, it’s easy for her to then aspire to be a real-life imitation of the photocopy. These companies produce magazine covers shown with girls’ images daily. As if keeping the perfect body wasn’t hard enough our culture also forces girls into the forever expanding world of composition, however, body image is a surging subject for young women. Advertisements and pictures of lean female models are all over. Girls are measured and perplexed by their physical appearances with attire intended to enhance a facial expression; social media, magazines, the society, marketing campaigns and advertisements add to a strain of excellence.

Fashion designers create differentiated products that allow people to create an image through fashion and express their personal style and look through the clothes and accessories they wear.

When you think of the word fashion, what do you think? Do you think about outrageous runway outfits? Cocktail dresses? Tracksuits? Whatever your impression of fashion, it is obvious that fashion plays an important role in today's society. We are judged by our clothing and appearance on an everyday basis, so why not make the most of our choices?

An additional method Zara utilizes to ensure the right product is produced is to constantly monitoring the sells at every store in real time through the use of computers. Sells managers are the individuals that play out this strategy. When the clothing sells well or does not sell well, they can quickly let the designers know to swiftly create new designs (“Case 3-4. Continued Growth for Zara and Inditex”, 2013). However, the competition is changing their strategies in an attempt to successfully compete with Zara. The methods that Zara has implemented to ensure fast fashion is truly fast has pressured the competition into reducing their lead times on stocking their stores (Hayes & Jones, 2006).

During the last 15 years, choice has become an important ingredient of consumer purchasing decisions. Within this timeframe, the number of automobile models has increased from 140 to 260; the selection of soft drinks from 20 to 90. Today, the U.S. market alone offers consumers 3,000 brands of beer, 50 brands of bottled water, and 340 kinds of breakfast cereals. Retailers today not only want more collections per season but also more styles within the season. Various companies deliver new lines of clothes to their stores every four to six weeks. H&M and Zara, for example, have achieved this by speeding up the design cycle with computer technology. Zara uses data from its 426 stores to spot new trends, and offers 10,000 new products a year. TopShop sells as many as 30 pairs of knickers a minute, 6,000 pairs of jeans a day and 35,000 pairs of shoes every week. The shelf life of a garment has fallen from six months to a few weeks. This new consumer-oriented marketplace is forcing manufacturers to change from a "plan and push" product chain mentality to a demand-driven, "sense and respond" value chain. If we look at the evolution of the mass customization, the history takes us many years back. In fact our civilization started with mass customization in the preindustrialization era, moved to mass production and again today we are looking at mass customization in the near future. But there is huge difference in today’s