The Fast Food Industry : An Analysis Of The Fast Food Industry

Food industries trick he/she into buying their food by using words that sound healthier. Words like ''natural'' sound better, but natural is still a chemical made in a lab. Fast foods are not completely honest with the ingredients they use. We eat foods that say fat-free but fat hasn't been the problem with weight gain; it is sugar. Food Industries use more sugar or sweetener to make food taste better when they remove fat. The fat-free product causes the consumer to eat more because he or she may think it is ok too, but it is far worse to eat. Eating so much sugar can lead to high blood pressure and more health problems. The dangers of fast food can lead to significant weight gain, health problems, and more money spendings.

In America almost two thirds of the nation is overweight. That is about 79.6 million people who are obese. Fast food is without a doubt the problem why these statistics are so high. According to Shannon Brownlee, a journalist for the Sacramento Bee “ It’s Portion Distortion That Makes America Fat” she mentions how fast food corporations are luring buyers into their offers . In another article by David Weintraub “The Battle Against Fast Food Begins in the Home” he focus more on self responsibility rather than fast food restaurants being convenient everywhere you go. In America, the obesity epidemic is caused by the lack of parent not taking full responsibility for their childrens health, as well as fast food industries distorting portion sizes in order to make more

In this article, Michael Pollan expresses his views on what the Western diet is and how Americans need to escape from it. To the author, a type of American diet consists of an excessive amount of fast food and how it can lead to obesity and illnesses. Pollan expresses how he disagrees with the diet and states that both food and health industries are partially to blame for this. Pollan gives his opinion on the food industry, medical community and his own ideas on how to escape this diet.

The fast food industry is a ‘red ocean’ as it is already well defined where rivalry is intense. It is also a perfectly competitive industry as the barriers to entry are low and there are many rivals

The majority of Americans enjoy fast food like bees enjoy their honey. Fast food is hard not to love due to families experiencing fast paced days, parents who work more than 20 hours a week, and having children with picky appetites can be rough. For most American families, it can be a challenge to not consider eating fast food more than once a week. The fast food industry has grown tremendously through the years. The one restaurant that is known all over the world for their golden arches and their big macs is McDonalds. With knowledge and personal experiences, I can say that McDonalds is by far the worst fast food restaurant in America. I believe this due to how unhealthy the food is for our bodies, the disturbing facts about the happy meals, the poor service, and the non-cleanliness of the restaurant.

This book discusses the fast-food industry and seeks to describe the impact of the industry on the U.S. economy and society. Also, it talks about the guys who has been investigating the fast food industry for many years. From his broad research, he has uncovered an abundance of little-known, frequently unsettling truths about the fast food industry.

In the beginning of Chapter 2 of Fast Food Nation,Eric Schlosser recounts a visit to the McDonald’s headquarters in Oak Brook,Il where he is engulfed in the enormous amount of Mcdonald’s merchandise.The McStore is described as a store similar to Disney, Schlosser uses the word “Disneyesque”. From that point on the author begins to compare the establishment of the McDonald’s company with that of the Walt Disney company. Ray Kroc,predominant establisher of the McDonald’s corporation, is depicted as a great salesmen who targeted predominantly children;And portrayed working at his establishment as something greater than it possibly was-much like Walt Disney did. Later on in the Chapter Eric Schlosser goes on to explain that Ray reached out to

In the article “The Battle Against Fast Food Begins in the Home” by Daniel Weintraub talks about parents being responsible for their child's health and not the government or fast food restaurants. I would have to agree with Weintraub’s argument because parents control what their kids do and restaurants warn you of health hazards.

The Super-Sized Problem of the Fast Food Nation Everyday, millions of Americans and people around the globe consume fast food without knowing anything about who makes their food, where it comes from, or what it does to their bodies. The growing fast food industry has become a huge part of daily life for a large part of society and has negatively influenced our present and future generations in terms of health.. Anti-Fast-Food activists such as Eric Schlosser, author of Fast Food Nation, and Morgan Spurlock, producer of Super Size Me, a documentary about the effects of eating McDonald’s for thirty days and ninety meals have on the human body, use their work to bring light to the secrets of the hidden fast food industry. Schlosser argues that

More than an exposé of the fast-food industry, Chew on This is explicit about why kids need to be informed. The authors profile real teens whose lives have been affected by fast food. They talk to an eighteen-year-old boy who decides to have gastric bypass surgery; a twelve-year-old girl in Alaska who launched a "Stop the Pop" campaign to remove soda machines from her school; a teenage boy who helped unionize the McDonald's franchise where he worked — the first to do so — only to see the restaurant close shortly after; and two sisters living on a traditional ranch.

The consumer is the driving force in any highly competitive market, with his power growing ever stronger and becoming ingrained. The fast-food market is being fueled by the generation x and echo-boomers running between work, soccer, dance and other family activities with little time to spare for cooking at home. Today 's consumer has more choices in variety, nutrition and value than ever before. The minimum population growth currently being experienced in the United States means that there is little new business to be had so it must be taken from others (http://www.fmi.org/media/bg/FoodRetailing.pdf).

I guess it is almost similar to fast food; however, I used to work as a waiter at a country club. I was paid minimum wage though, and it wasn't bad working there, but a bit rough for me because the customers were kind of skeptical to take orders from me due to my deafness. They would ask, can you read lips or can you read the menu. I was like in my head, duh if I can't and then I wouldn't become a waiter or whatsoever. I politely smiled and said yes, I can read and if you speak slowly and I would understand and you can point at the menu whichever you want to order. I would say I can identify with emotional labor because some of them did not want me to be their waiter and asked for a different one. I was impressed with the manager because she did not let it barrier me from not going to a different table. She would come up and fix the problem with the customers and insisted that I was a good waiter. From now on, the customers got used to me being their waiter and irony is that I was their favorite waiter. I was glad to have experienced this opportunity because it helped me to build my confidence interacting with hearing people.

If we look at the fast food industry today there is room for success. Based on RNCOS’ new US Fast Food Market Outlook 2010, fast food industry growth rate is strong. Especially, hamburger sales growth is reported at the healthy rate of 4.6% in 2008. The market is expected to grow to cross the $170 billion marks by 2010.It is believed that due to the economic meltdown, fast food industry is benefiting from people being more prices conscious. People who were enjoying nice means at fancier restaurants are now turning their choice of means to more economical ways.

The second force that acts on the industry is the threat of new entrants. Fortunately for McDonald’s and it’s over 30,000 restaurants world-wide, the corporation has set itself in a position of dominance. Using a growth strategy, “McDonald’s is continuously expanding its reach which makes it increasingly difficult for new fast food restaurants to enter the industry, through franchising, McDonald’s is able to reach nearly every corner of the globe” (Shell, Ellen Ruppel).

Besides the five forces, we also identify some driving forces in this industry. Emerging social issues and changing attitudes and lifestyles can be powerful instigators of industry change. Consumer concerns about health and focus on value have emerged as the major drivers of change in this industry. Product and marketing innovations have been key driving forces in fast-food industry too. The other driving forces are growing use of the Internet and emerging new Internet technology applications, increasing globalization, changes in the long-term industry growth rate, technological change and manufacturing process innovation through lay out and drive-thru process, and diffusion of technical know-how across more companies and more countries.