The Fast Food Industry Essays

1646 Words 7 Pages
The dagger of the people is always twisting and changing the fast food world. Fast food itself has always been changing due to social, economic, and health concerns. To begin I will cover the origins of fast food, followed by a brief discussion about McDonalds as well as Burger King. This will be accompanied by a brief discussion on Taco Bell, with our final subject covering healthier fast food options. The origins of the fast food "death machine": The machines gears were forged by the company known as Horn and Hardarts, based on the needs of the American populace in the year of 1902 to provide quick and cheap service and food to the hungry masses who craved the sustenance with hunger untold in the land of New York. The meals cost about …show more content…
In addition to the actual state of the restaurant the figure head of a fast food industry must also capture the minds of potential consumer via a seemingly moronic yet intelligent and sentient being. A perfect example of this would be the clown from McDonald's, his bizarre and inhuman looks capturing the visual attention of the consumer while the mild-mannered psychotic behavior both tantalizes us and fills us with fear of the consequences of not consuming the double cheese burger. Another prime example would be the burger king (view a commercial with the king and all of this will make perfect sense) and his disturbing imagery and behavior, simply appearing at your bed side offering "flame broiled" delights always with a exceedingly morbid and paralyzing smile suggesting that the burgers are poisoned and that one will die as a result of eating them (of course the commercial never shows the fate of the kings victim). In retrospect while it may appear that the gimmicks themselves do not actually draw the consumer in the imagery mixed with their events taking place seem to have captured and reeled in the consumers mind and thus achieved the companies' goal. The economic way is the only way: since the beginning of the fast food industry there has always been one simplistic train of thought, "yes its good but how do we make money

More about The Fast Food Industry Essays

Open Document