The Financial Impact of Corporate Ethics: Positive for Some, Not for All

1059 Words4 Pages
Table of contents Executive summary...1 Introduction...1 Changing attitudes towards corporate responsibility...1 Corporate responsibility and ethics...2 Case study: Starbucks...2 Conclusion...3 The financial impact of corporate ethics: Positive for some, not for all Executive summary This paper provides a general overview of changing attitudes towards corporate ethics, along with a specific case study of the Starbucks Corporation. Although corporations remain profit-making institutions, increasingly corporations have begun to perceive the financial value of engaging in socially-responsible endeavors. However, corporations remain primarily motivated by self-interest, as manifested in the fact that companies with a need to present a positive image to consumers tend to have the most aggressive ethical and social responsibility campaigns. Introduction Corporate ethics and social responsibility has increasingly become a way for a company to market itself to consumers and shareholders alike. In the wake of recent scandals at organizations such as Enron and WorldCom and the 2008 credit crisis that was widely attributed to corporate greed, some organizations are using their ethics as platforms to market their goods and services. This is seen as advantageous for the company as well as the investor or consumer. However, this may not be true for all, but merely some organizations. Changing attitudes towards corporate responsibility Previously, a firm's
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