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The First Modern Campaign Chapter Summary

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The First Modern Campaign: Kennedy, Nixon, and the Election of 1960 was written by Gary A. Donaldson. It was published by Rowman & Littlefield Publishers in the United States in 2007 and it is 199 pages long. The central thesis of the book is that the 1960 presidential election marked a turning point in how presidential candidates convinced people to vote for them. Donaldson places a major emphasis on the role that image played in this election. John F. Kennedy had a fantastic image, which was manufactured by public relations people and broadcasted to the nation by television, and it certainly was a factor in his victory. Donaldson clearly shows that this election was unlike any other before it in history. He used over 100 sources from archival collections, interviews, books, articles, and government documents to make this argument on both Kennedy’s and Nixon’s campaign, as well as Johnson’s campaign. This book would certainly appeal more to people who already have an interest in one of the candidates and in politics or history in general. While the topic of the book is the escalation of …show more content…

Both men were driving campaigns to get their faces and names in the minds of the public, but Kennedy was remarkably better at this for many reasons. First and most importantly, Kennedy came from a wealthy family so it was his father who financed his campaign. He had a private plane named The Caroline after his daughter which he used to travel across the state, which means he could reach more places and people than Humphrey. More than that, Kennedy and his whole family, wife Jackie and his young children, had a natural charm and attractiveness that people loved. There were people in small towns in the rural areas of both these states who never had a presidential candidate come visit, shake their hand, and ask for their vote in

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