The First Modern Campaign: Kennedy, Nixon, and the Election of 1960 was written by Gary A. Donaldson. It was published by Rowman & Littlefield Publishers in the United States in 2007 and it is 199 pages long. The central thesis of the book is that the 1960 presidential election marked a turning point in how presidential candidates convinced people to vote for them. Donaldson places a major emphasis on the role that image played in this election. John F. Kennedy had a fantastic image, which was manufactured by public relations people and broadcasted to the nation by television, and it certainly was a factor in his victory. Donaldson clearly shows that this election was unlike any other before it in history. He used over 100 sources from archival collections, interviews, books, articles, and government documents to make this argument on both Kennedy’s and Nixon’s campaign, as well as Johnson’s campaign. This book would certainly appeal more to people who already have an interest in one of the candidates and in politics or history in general. While the topic of the book is the escalation of …show more content…
Both men were driving campaigns to get their faces and names in the minds of the public, but Kennedy was remarkably better at this for many reasons. First and most importantly, Kennedy came from a wealthy family so it was his father who financed his campaign. He had a private plane named The Caroline after his daughter which he used to travel across the state, which means he could reach more places and people than Humphrey. More than that, Kennedy and his whole family, wife Jackie and his young children, had a natural charm and attractiveness that people loved. There were people in small towns in the rural areas of both these states who never had a presidential candidate come visit, shake their hand, and ask for their vote in
Although there was tough competition during the 1960’s campaign, Kennedy used many different appeals to win the hearts of Americans; he had many logical statistics, emotional
On November 8th, 1960, Americans will be given the choice of who will be running the country. The American people should supporting Senator John Fitzgerald Kennedy for the place of the presidency because he carries himself presidentially, will help the United State’s financial crisis, and will help the American people fight for Civil rights, and against communism.
On the other hand, New York Senator Robert Kennedy gave his first presidential campaign speech at Kansas State University on March 18, 1968. In his speech he addressed the dire consequences of the Vietnam conflict and also condemned the Johnson administration actions on the matter. Certainly, Senator Kennedy charisma and honesty was projected during his speech. Plus, Senator Kennedy did not wanted to be any president of the United States; for instance, he declared the following, “… I don’t want to win support of votes by hiding the American condition in false hopes or illusion.” Presidential hopeful, Robert Kennedy wanted America to move forward, to rebuild the country to its former glory, but to do so he believed that first the government had to examine the mistakes made in the last
On Friday, January 20, 1961 John F. Kennedy delivered a speech to millions of Americans. This speech was not only in honor of his victory during the presidential election, but it was his way of uniting his audience into a conversation that included his beliefs and wants. In order to unite his listeners JFK successfully used several rhetorical devices, as well as emotional and personal appeals that helped him maintain a conversational tone as well as a clear and compelling structure.
The 1960 Presidential Election was historic in its new approaches to media and television's ability to capture the future leader of America live for the first time. Previous presidents had been listened to via radio, and seen in retrospect in movie theaters, particularly during World War II, but 1960 was the first time the majority of Americans were able to watch their future President debate his opponent and feel the immediate reactions of the American people afterward. Most Americans received their news by newspaper and word of mouth, so to be able to see the presidential candidate debate live was a luxury of the modern age. It is said now that John F Kennedy potentially won the 1960 election because of his excellent debate performances and how he appeared on television. Richard Nixon, the Vice-President, looked awful as he had foregone make-up, and he was nervous in his responses. The feelings of the time are encapsulated in the newspapers of the time. Comparing and contrasting six different articles from two different points of view will show how newspapers at the time treated this very important election, and how they each react in the immediate aftermath of Kennedy's victory will show what the country was thinking as they voted on that November day.
The American people were looking for a strong leader and with Nixon serving as the Vice President he was obviously the better candidate. Not to mention, JFK was a young senator of Catholic faith from Massachusetts who lack the experience of foreign policy. Of course, what many thought JFK lack changed the night of the first presidential debate. Once the debate ended many radio listeners felt Nixion had won but those who watched on television, 74 million viewers, agreed that Kennedy won the debate (Webley, 2010). The television captured Nixon as a pale and sweaty candidate while JFK appeared confident and calm. The way JFK communicated on television amplified his political influence with the public. JFK preparedness allowed him to connect with the audience, which was a major turning point for the election. JFK would go on winning the popular vote 49.7 percent to 49.5 percent, with polls revealing that voters claimed the debate influence them (History.com Staff,
For my rhetorical paper, I decide to choose Senator John F. Kennedy as my candidate, because I felt that John. F Kennedy was very effective and confident in answering the questions. I felt that John F. Kennedy’s overall target audience are those who believes in freedom and supports the Democratic party. Those who also agree that the Congress should give medical aid to the aged, a comprehensive minimum hourly wage bill, and federal aid to education. I feel that the purpose and goal that John F. Kennedy wanted to achieve is to make America strong by promoting freedom, good leadership, and getting other countries to view America as a strong country just as China and Khrushchev as Kennedy stated “I want people in Latin
Furthermore, Dickerson focuses on displaying Kennedy’s strengths by comparing him to other candidates. For example, he says, “Dwight Eisenhower had run television ads in 1952, but Kennedy’s ads in West Virginia in 1960 were arguably the first pivotal TV spots in American electoral history (24).” This shows how even though Eisenhower was the first candidate to run television ads, Kennedy receives all the credit due to him being more successful. Dickerson also states how there was “almost no democrat who had done more” than Kennedy in preparing for the presidential race (15). This proves Dickerson’s point in showing how Kennedy was a candidate like no other. Kennedy had an ability to surpass every other candidate, which is why readers get the
In 1960 Alfred Hitchcock’s movie “Psycho” was in theatres, lasers were invented, the birth control pill was approved by the FDA, the most powerful earthquake ever reported devastated Chile killing 69 people, and the civil rights era was beginning. The 60’s was also a time when the Cold War was in full swing with Communist threats, an ongoing nuclear arms race, racial unrest, and economic distress. The year 1960 also happened to be an election year. This presidential election included the first televised debates between the two candidates, John F. Kennedy and Richard M. Nixon. Kennedy narrowly defeated Nixon by a margin of less than 120,000 out of some 70 million votes cast. He was the youngest man and the first Roman Catholic ever elected President of the United States. Kennedy knew that he had a lot to overcome and because he won by one of the smallest popular vote margins in history he knew the importance of his inaugural speech and wanted it to instill confidence at home and regain respect abroad. Kennedy’s inaugural address was one that is still quoted today. His speech had a profound impact when he gave it in 1961 and the words still resonate today. One of his advisors who helped him construct his speech, Theodore Sorensen, explained what Kennedy wanted to achieve with his speech. “He wanted it short. He wanted it to focus on foreign policy. He did not want it to sound partisan, pessimistic or critical of his predecessor. He wanted neither the cold war rhetoric about
The ceremonial speech, his famous inaugural address, delivers numerous axioms and is a text that is referenced often in sixties culture through modern times. With a specific goal to comprehend the significance of this immunization, one must comprehend the era of our country at the time of Kennedy’s address and connect with what President Kennedy was enduring. By providing foundation data relating to the express of our union in 1961, I will discuss the tone of the discourse, the effect that President Kennedy's term played on our country, and the relevance of Kennedy’s famed address in today’s era
However, Johnson’s strategy was a failure because Humphrey lost to a landslide to Kennedy on May 9, 1960 (Bornet, P. 63) Ultimately, Kennedy nearly received majority of the votes. Moreover, Kennedy won the Democratic Convention nomination with 806 votes to 409 (Bornet, P. 64). Kennedy also offered Johnson the vice presidential nomination in the 1960 nomination. Lastly, Kennedy offered Johnson the vice president nomination because Kennedy knew that Johnson had a lot of connections in Washington that could lead to his win in the 1960 presidential election. For instance, Johnson used his personal connections to help Kennedy win the electoral vote from states that Kennedy
As the 1960 election approached in the United States, there was an outcry for youth. With President Eisenhower ending his second term, the Americans decided they were done with old presidents, which they had three consecutive of. They wanted someone younger, someone more of the people’s generation.
John F Kennedy was a very influential man. He had multiple effects on the American life around him during his time. While researching JFK, I asked myself questions that might have helped me reflect upon his life. One question I asked was “how did JFK differ from other politicians of his time”. Another question I asked was “How did others view Mr. Kennedy’s ideals, and how did this affect his presidency”.
Additionally, the family's discussion about the hotel illustrates a general image of each family member. For instance, Durrell demonstrates Larry's careful choice of words with the statement, "Owing to the somewhat eccentric plumbing system of the town, that little box is provided for the...er...debris, as it were, when you have finished communing with nature" (24). Margo responds with, "I might have caught some foul disease" (24) and "burst[s] into tears, [fleeing] from the dining room" (24). This reveals her neurotic attention to her bodily health and her tendency to dramatize situations. Not only does Durrell exploit conversations to develop the characters, he also points out their subtle mannerisms. His recounting of the contents in each family member's suitcase effectively characterizes them. Durrell writes, "Margo's luggage contained a multitude of diaphanous garments, three books on slimming, and a regiment of small bottles each containing some elixir to cure acne" (17). From this description, he implies that Margo is engrossed in her body image without literally stating
January 20, 1961 will forever be a day that marks a special moment in time in which President John Fitzgerald Kennedy delivered one of the most memorable speeches in American History. His Inaugural address is one in which many famous quotes come from and one that is emulated in present speeches. In order to understand the importance of this inoculation one must understand the atmosphere of our nation at that time and what President Kennedy was trying to get across to his constituents. In this essay I will give you background information pertaining to the state our union in 1961; discuss the tone of the speech; and finally examine the impact that President Kennedy’s term played on our nation.