The Fitbit's Behavior

In 2007, the Fitbit brand was founded by two men named Eric Friedman and James Park. Both had seen the rapid change in technology, more specifically, sensor and wireless technology. The pair believed that they could bring change to the health and fitness world by changing the consumers experience with wearable fitness technology.

If behavior change occurred, the frequency of Halle’s cutting would be highest during the baseline phase, should decrease in the intervention phase, and the decrease in the behavior should continue or be maintained throughout the follow-up phase (Bloom, Fischer & Orme, 2006). The frequency of the walks should increase in the intervention phase and increase or be maintained during the follow-up phase, if the intervention was successful regarding this treatment variable (Bloom, Fischer & Orme).

The decline of jobs involving high intensity manual labor, the the rise of internet, computer, and T.V. access means that we are more sedentary than in the past. Engaging in physical activity prevents and alleviated many common disorders and diseases such as: obesity, hypertension, cardiovascular disease, depression, and type 2 diabetes. The Center for Disease Control and Prevention (CDC) recommends that adults get 2 and a half hours of moderate exercise during a week (CDC, 2008). In the past, few years several companies have produced smart devices to help monitor and motivate physical activity.

Everyone is in control of his or her life. No one, except the individual, knows exactly what tactics work when it comes to health. It can often be a process of trial and error. Andria Martin’s experience with her Fitbit Flex is exemplified through a summary, the writer’s personal reaction, as well as conclusions that are derived from personal opinions.

My computing innovation represented by my computational artifact is Fitbit. Fitbit was created in San Francisco, California by a group of inventors with knowledge in technology (1). Fitbit is a device that is worn, usually on the wrist, that collects data that includes the amount of calories you burn, steps climbed, distance traveled, etc (4). With the data that is collected there is an app that stores it. The Fitbit app keeps all of the data collected by the hardware and compiles it into graphs and charts so it is convenient to view the collected data (1).

The start of the day is considered to begin at 6:30am across the days of observation. The purpose of the SA is to determine the extent to which the target behavior occurs at different times across the day, at school or home. This graphical analysis (see Appendix A for raw data) clearly shows that target behavior is most likely to occur when Barry is in school. The disruptive behavior happens more often during academic classes, such as music, language live, and math, where he has to do independent work. At home, the problematic behavior occurs when it is time to do

At 4 months the FBF group improved greater than the control group with a mean difference of 4.3 on the Physical Functional Performance Test. The FBF group also performed better than the AE group with a mean difference of 3.1 on the same test. Conflicting to their hypotheses the AE group did not show more improved results compared to the control group in the Physical Functional Performance Test. The results showed no difference in improvement on the Functional Reach Test for any of the groups at any point in the study. The AE group showed the greatest improvement of all the groups for walking economy, which means the participants had a reduced energy cost when walking. Surprisingly only the FBF

Identifying and evaluating the market would be the best course of action for Fitbit. A global presence is a terrific opportunity. Data surrounding markets which have the capability to leverage the tool would be important. Third world countries may benefit from the product, but not have the electronic capability to support and/or use Fitbit. In addition, the culture and social dynamics of the market would play a factor into how Fitbit is received and would be adopted. A health conscious country similar to the United States dynamics would be ideal. Or segments such as Hong Kong and parts of China may prove as ideal locations, due to the forward thinking

Product line options. Fitbit products are continuously evolving as they are finding new ways to offer what consumers desire from an individual product. By continuously adding new products with additional features, Fitbit is expanding their market demand from those who desire this product to track activity during specified periods, such as the gym, to a product that is used daily due to its fashionable look and appeal. This new effort has attracted consumers who prefer a more unique and modern look. Due to new designs, many consumers also feel comfortable using the product at various occasions outside of their physical activity.

One such tool that began to be used in the measurement of activity levels was the pedometer. This measuring device is best for measuring ambulatory activity and was demonstrated to be a decent tool for this sake. A study of physical activity in American adults wanted to test how useful pedometers could be by evaluating participants on health and activity levels and recording the steps accumulated over 2 days of pedometer use (Bassett et al., 2010). This study found that U.S. adults averaged about 5000 steps per day, men averaging slightly higher than women and step counts declining with age. They also found that, along with being a useful tool for measuring ambulatory physical activity, pedometers encouraged participants to move more. However,

This study included five days of pre-intervention observation to collect baseline data, using the same data collection tool, Walking Data Collection Tool (WDC), that I used throughout the implementation of the intervention. Additionally, the walking data is collected during a two-week period of June 2018 will be divided into two data collection phases. The Phase I data collection is week one. As the participant in this personal action research study, this phase will help me to understand my starting place with respect to my walking behavior and observations. Furthermore, this type of data collection could assist me in acquiring the confidence that my strategy is achievable, or it could facilitate an adjustment to my target. My strategy

Overall, I believe I successfully completed my behavior change, prior to this assignment I had only went on runs occasionally but with determination I have made physical activity a priority at least three times a week. I believe my biggest accomplishment from this project was

The Fitbit is a groundbreaking wearable fitness tracker that is another step in the evolution of the Internet of Things. Everyday items such as toasters and refrigerators are now being connected to the Internet, which is leading to the expansion of the so called Internet of things. The Fitbit is just the next small step in the overall picture, as is offers a user to wirelessly track and upload fitness data to the Internet. As one of the most up-and-coming wearable fitness device companies, Fitbit is a model for the future of fitness devices. It's newest iteration, the Fitbit surge, is the perfect example of that. Since the Fitbit Surge is the newest Fitbit device on the market, naturally it is the most eagerly sought after by consumers. It

Of the 10 studies, six of them were randomized controlled trials, one had a quasi-experimental design, and three of the studies were single group studies. The duration of the intervention ranged from 3 to 52 weeks, with only one study spanning one full year. Some studies involved the use of pedometers or accelerometers, and those studies had pre and post-intervention measures which lasted between five days to three weeks (Buchholz et al.,

Improving customer data security became a critical topic for Fitbits Inc. soon after. As we all know, Fitbit Inc. provides service to analyze consumer’s activity data that means Fitbit Inc. was relying on customer data. To give consumer confidence with their data security and make them willing to upload their personal information to Fitbit Inc. is essential to keep company success that the company must take action immediately. There are three suggestions I would like to introduce to Fitbits Inc. that can help enhance company’s data privacy, establish a company internal comprehensive security platform, join some institute that can share threat data between companies and using professional cyber security product. (Friedman,