The Five Pillars Of Best BuysRenew Blue Transformation

assuage any guilt they might feel about consuming mass quantities of unnecessary, disposable goods by dutifully tossing these items into their recycling bins and hauling them out to the curb each week”. (Westervelt, Amy. "Can Recycling Be Bad for the Environment?" Forbes. Forbes Magazine, 25 Apr. 2012. Web. 5 Dec. 2015). So why is the reason that companies are starting to “Go Green”? Its clearly obvious that the change in America from an industrial country to a environmental country has taught big business how to market environmentalism in mass quantities of their product. The strategy of the consumption-environment mindset are increasing rapidly. If this trend of buying without thinking does not slow down, with problems like not shifting priority from consumption to being environmentally aware, things will certainly worsen. On the topic of green marketing, people often see that green marketing refers to the advertising of objects or products with environmental characteristics to them (Like the Nestle bottle, for example). Terms like “Environmentally Friendly”, “Refillable”, and “Recyclable”, are some of the things people associate with green marketing. In reality

Many firms are learning that being environmentally friendly and sustainable has numerous benefits. (O.C Ferrell, Fraedrich, Ferrell, 2015). This could enable them to increase goodwill from various stakeholders and also save money in the long term. This will mean that they are being more efficient and less wasteful of resources, which will enable them to be more competitive by satisfying stakeholders. The CEO of

The Headquarters of Best Buys is found in Richfield Minnesota. It is a large company with approximately 155,000 employees and 1,100 stores in the United States alone. It also has about 2,800 stores in other countries outside the Unite States. These countries include: Canada, Mexico, China and Turkey. To add on to this, it has a number of subsidiaries namely the Geek Squad, Pacific Sales, Future Shop and Magnolia Audio Videos. Its mission is making life fun and easy by making technology solve customer needs and helping the same customers to appreciate the benefits of technology. It also aims attaining sustainable growth and earnings through constantly changing its business model to suit the needs of the customers (Lal, 2006). It also strives to sell quality products along with maintaining a high level of employee training program in order for them to have extensive product knowledge.

Wal-Mart uses its resources in research since before (2011-2012) for the sole purpose of coming up with new ideas and new ways to sustain itself in the local and global community. Locally it provides electricity in stores from solar panels and wind turbines. “Wal-Mart has taken strides to obtain its sustainability objectives. It has opened two environmentally friendly stores in McKinney, Texas, and Aurora, Colorado.” The company hopes that these experiments will conserve natural resources, save energy, and reduce pollution. In addition, Wal-Mart is attempting to reduce fossil fuel. Its fleet of hybrid trucks is a new technology for going “green (Ferrell, Fraedrich, Ferrell, 2011).” Similarly, Wal-Mart is “Currently working on four main green areas: waste improvement and recycling, natural resources, energy, and social/community impact. Wal-Mart’s long-term goals are to be supplied 100 percent by renewable energy, create zero

Nordstrom has continued to improve their dedication to the environment, steps such as: reducing carbon dioxide released into the air, using organic cottons and investing time and money into the discovery of more sustainable fabric clarification. Although many of these steps may seem like obvious choices so many large companies are still struggling to make the leap nordstrom has shown in these areas. The hunt for more sustainable fabrics is in hopes to lower the unlawfully logged forests and continue to encourage other brands, which they outsource from to be aware of how and where their fabric materials are made. The ethical decision to improve their own environmental practices and inspire other brands to do the same shows they care about the recent changes in society and are willing to form to these

In 2005, “Wal-Mart took a leading role in disaster relief, contributing $18 million and 2,450 truckloads of supplies to victims of hurricanes Katrina and Rita”. In addition, Wal-Mart strongly believes in supporting our service members and veterans. Along with Wal-Mart’s charitable contributions, it has “made a major commitment to environmental sustainability, announcing goals to create zero waste, use only renewable energy and sell products that sustain people and the environment” (Wal-Mart, 2015). Even though this retail giant exceeds its competitors in profits and revenues and, is a very charitable organization, it still faces many

This incorporates producing their own energy at our stores and offices, lessening GHG discharges and making their private trucks more proficient. Because of developing customer interest for earth mindful items, Walmart started a Sustainable Product Index program in mid-2009 with the objective of looking at its supply chains and making a file that will rank items on different measures of ecological effect. An introductory supplier evaluation has been finished and a Sustainability Index Consortium is presently at work constructing the devices and social event the information important to make a last item level sustainability file. Whenever complete, such a list will permit customers and makers to effectively pick from the items and production methods, separately, that outcome in less effects to the earth.

Pricing(1): Recently in 2013, Best Buy claims to have “Everyday Low Pricing” and “Price matching” strategy to get consumers to shop during non-promotional events.

My company of choice is Best Buy the leading provider of technology products, service, and solution. The company is a growing business throughout the United States, Mexico, and Canada. Best buy was first founded in 1966 by Richard Schulze. The original name was Sound of Music, however in 1983 the name was changed to Best Buy. Best Buy has over 1,400 stores which can range from large format stores ton mobile stores. It is said they more than 70 percent of population lives within 15 minutes of a Best Buy store. More than 120,000 people are employees of this large technology company.

On the ‘Sustainability’ link Best Buy takes pride in educating customers on technology so they can make the correct decisions when in the market to purchase products to fit their use (Sustainability, 2011). Their site states, “Through education, influencing public policy and driving industry innovation, we want to help you learn about technology solutions and how to use them to enrich your life and our world at the same time (Sustainability, 2011).” With the large variety of products and their willingness to educate consumers on their products shows they make a great effort to satisfy their customers’ needs and to influence them to purchase products from them.

Perhaps this is giving Walmart a free ride in the media/marketing as being sustainable without any parties doing their due diligence to verify the actual numbers. As Senge explained, perhaps “Walmart is using going green to offset negative press for treatment of its employees” due their recent lawsuit losses and settlements (Senge, 2010, p. 114). Although Walmart should be commended for its sustainability portfolio, I believe the results of their goals need to be looked at from proportional aspect as well as how/where Walmart sources their products.

Wal-Mart is investing millions of dollars in renewable sources of energy to reduce greenhouse gas pollution. In 2008, the company saved approximately 15 million gallons of diesel fuel by increasing space in its trucks and reducing the number of empty miles driven by trucks. By the year 2015, company is targeting to save

A. The Wal-Mart China work in co-operation with the government and employees in advancing sustainability. The best practices known by Wal-Mart should be shared with government and employees to reduce carbon footprints. Also Wal-Mart should abide by the regulations of the government pertaining to sustainability and also Wal-Mart should voluntarily adopt best practices which lead to greater sustainability. The employees should be trained for reducing carbon footprints resulting from their actions and should be rewarded to encourage them to continue addressing sustainability issues.

Wal-Mart also has a green goal. It claims that their environmental goal is to be supplied 100 percent by renewable energy, to create zero waste and to sell products that sustain our natural resources and the environment(Wal-Mart website 2008).

Best buy is one of the largest consumer electronics retailers in the world. Despite the long experience and high brand recognition, the company faced a decline in its financial performance. Best Buy used to compete with Circuit City, a consumer electronics company that using a big-box store format from 1984 until 2012. After Circuit City dismissed, Best Buy was competing with Walmart, Amazon.com, Apple and Target. The competition in the industry is very intense due to the limited suppliers and fast updating speed of the electronic products. With the product life cycle has grown increasingly shorter as the more and more advanced technology was invented and the price-matching strategy that commonly used by most of the retailers, a company must