Essay On Promotion Mix

Promotion is about how the customers are informed about a particular product or service and plays a vital role. So promotion basically carries the 3 Ps of the marketing mix by presenting that all important information to the right target market.

Introduction: In this assignment I will be giving information the following point talk about each sales staff must do or be like when working for these different scenarios. Also I have included the sales technique out of four of them: Cold-calling, Face to face, Telemarketing and drop in visits. Also I have included their own personal interpersonal skills of what it takes to be a sales staff to be working for those scenarios, I have also included examples and relevant pictures.

According to Harvard Business school professor Theodore C. Levitt "Selling concerns itself with the tricks and techniques of getting people to exchange their cash for your product. It is not

Personal selling is where a sales man actually comes to target market doors and tries to promote and make a sale from his product. This method of selling is perceived to be quite intimidating and often salesmen can be quite bullish in their approach of the customer. A business that is looking to maintain its corporate image will want to employ good salesmen that will not give off a bad aura when they are at work.

Marketing mix -The marketing mix is commonly used marketing term. Its elements are basic, strategic components of a marketing plan. Which is mentioned as the four p’s, which include Price, place, product and promotion. More recently 3 more P’S have been added to the marketing mix which are people, process and physical evidence this is known as the extended marketing mix.

This paper will discuss in some detail about what goes into a good salesperson and how to get clients. It will also discuss six total rewards program. Define the behaviors of the sales force that are targeted with the compensation plan. Next, look into how a value proposition is accomplished for current and future employees at car lot. Specify how fascinated future salespeople may be in the near future.

To Sell Is Human is a book that examines and evaluates the influence of sales in our lives. Daniel H. Pink, the book’s author, explores how nowadays, everyone is participating in sales: from lawyers trying to sell juries on a verdict, physicians selling remedies to their clients, to employers selling their bosses reasons why they should get a raise. We are all now on sales, and this does not mean we are only selling palpable products, but services, techniques and ideas. Moreover, in the book, Pink writes about how the sales world must be updated from its obsolete practices to more service-oriented ones, or in other words, it has to switch to techniques that will actually move others. Finally, Pink guarantees his book will change how the reader

Sales personnel needs to suggest new products that customers would not have thought before or that online algorithms would have missed. In order to know all the products in details and to inform something that customers don’t know, salespersons should have more training programs regarding product information. Train salespeople to be active listeners and be trustworthy to customers so they could purchase from a salesperson. (Wood, 2016).

However, personal selling oftentimes has the greatest effect on consumers. I have obtained a business card from my Uncle Tom as a form of personal selling. Tom does quite a bit of personal selling to local retailers. He tries to persuade the retailers to buy large quantities of P&G detergents in order to sell them in their stores. As a salesman, good communication skills are required to be successful in his career. Tom will have good eye contact, smile a lot, and try to connect to the person he is selling to. He does an excellent job of persuading retail store managers into buying their product over a competitor.

personal selling is to persuade customers to purchase their motorcycles, parts, and accessories. A direct response is generated through the contact between the sales representative and the customer.

Recommendations- Personal touch of the employees of the company to their customers in terms of “personal selling” can prove out to be very useful to the company. This theory is the most powerful tool for service marketers such as ANZ bank (Burrows, 2011). Some of the private banks give direct visits to customers at their house (Lovelock, 2011).

Also training on soft skills should be given to sales personnel so that they can persuade the customer seeking information to buy the product.

Goods are sold by description where the purchaser is relying on the description the seller the seller is providing since he has not seen the goods.

The term "product" refers to tangible, physical products as well as services. A product is everything one receives in an exchange,

The next stage in the personal selling process is approaching the prospect. This means actually having an initial first meeting with the prospect for the first time, face-to-face. (Personal Selling, pg.136) Like most things in life, “Practice Makes Perfect”, and in this particular case, this statement holds true in that the more a sales representative practices and rehearses their sales presentation, the better. Practicing and rehearsing one’s presentation assist sales representatives in