Introduction Flight Centre in one of Australia's largest travel companies privately owned with more than 1500 shops and other businesses. It is a travel group with branches throughout Australia, USA, Canada, New Zealand, South Africa, India and the UK. Flight Centre carries out traveling agency by offering air, train and bus tickets to passengers in the various countries in the world. The company also offers hotel bookings and other forms of accommodation to business travelers and tourists in many parts of the world. The company's strategy is to become a leader in the corporate and travel market. This strategy aims to enhance the purchasing power of the company and be in a position to negotiate favorable terms of trade with travel providers. The Flight Centre Company commenced its operation in Sydney way back in 1982 with an aggressive strategy and a goal of being one of the largest and leading travel agency in the world. The business idea dates back to 1973 when Graham 'Skroo' Turner and his friend Geoff 'spy' Lomas bought a double-decker bus with the aim of running tours in Europe. From the success obtained in the double-decker buses, 'Skroo' and other partners formed Flight Centre Company. The company grew steadily to become one of Australia and world's largest traveling group and listed on the stock exchange of various nations in which the company operates (Parker, 2012). A number of employees in the operational level, which are the retail shops, form a family.
“Air Transat is Canada’s leading holiday travel airline. Every year, it carries some 3 million passengers to nearly 60 destinations in 25 countries aboard its fleet of Airbus wide-body jets. The company employs approximately 2,000 people. Air Transat is a business unit of Transat A.T. Inc., an integrated international tour operator with more than 60 destination countries and that distributes products in over 50 countries. Air Transat was named World’s Best Leisure Airline at the Skytrax annual World Airline Awards, held in
What is Southwest's competitive strategy? What are the sources of its success? How does it make money in this business?
Recently Qantas has partnered up with Emirates in an effort to channel Europe-bound travellers through Dubai International Airport in a mutually beneficially arrangement, an example of business-to-business geographic segmentation marketing. Qantas encourages tourism by broadcasting the same television and print advertisement to both international and domestic customers with iconic images of Australia. This is a marketing strategy that serves multiple purposes, it stimulates Australian tourism abroad while firmly associating Australia with Qantas and also encourages ‘brand loyalty’ from Australians who wish to support their country. Because of the large variety of airlines both internationally and domestically, Qantas has marketed themselves towards service; they are the only “full-service” airline in Australia.
Flight Centre offers a very competitive price. The prices are usually are lower than its competitors when it comes to domestic and international flights. It provides the option of different prices ranges. These price ranges depend on the services that a customer requests. It provides economy class, business class, premium class, and first class price ranges. Due to its affordable prices and good services, it has grown to become a 13.5$ billion business comprising of more than 30 brands. It works had to keep up with the competition by providing best possible prices while ensuring customer loyalty (Flight Centre the Airfare Expert).
• Secondly, the numbers of employees are usually from three to six. Such a small size of a retail shop makes staffs acquaint with each other easily and deeply. In the co-working period, this helps a team to match different personalities and majors quickly to achieve well performance.
The case study which I have decided to choose is Ryanair. The company began in 1985 by Christopher Ryan, Liam Lonergan and Tony Ryan the airline started with just 25 employees and 15 aircraft. In 1987 Ryanair purchased their first jet and began to fly to various destinations throughout Europe. In 1990 Ryanair accumulated losses of £20 Million and Michael O Leary was made Chief Executive of Ryanair. Michael O Leary wanted to make Ryanair a low cost airline which would provide cheap flights throughout Europe and use a low cost leadership strategy.
o “In March 1984, … they finally agreed tentatively to lease and remodel Newark Airport’s Terminal C.” (p. 14)
Almost three decades late in 1992, the company officially changed its name to the ultra-low cost passenger carrier company we all know today as Spirit Airlines, which is based in Fort Lauderdale-Hollywood International Airport, under CEO Ben Baldanza. These series of changes in industry, in combination with the fact that I am an avid “Spirit flyer,” definitely sparked my interest in further investigating the financial stance of the company.
This paper will give a historical overview of the company, discuss the ingredients to the company success, offer some financial strengths and present a final conclusion. Section I: Southwest's History Twenty-seven years ago, Rollin King, a San Antonio entrepreneur who owned a small commuter air service, and Kelleher, who was a lawyer at the time, got together and decided to start a different kind of airline. They began with one simple notion. If you get your passengers to their destinations when they want to get there, on time, at the lowest possible fares, and make certain they have a good time doing it, people will fly your airline. And you know what? They were right. Within those 27 years, Southwest Airlines became the fifth largest major airline in America. Today, they have flown over 50 million passengers a year to 54 cities all over the southwest and beyond. They do it over 2,300 times a day with over 267 of the newest jets in the nation and fly only one type aircraft; the B-737. The average age of their fleet is only 8.4 years and they own over sixty percent of them. In May 1988, they were the first airline to win the coveted U.S. Department of Transportation Triple Crown for a month - Best On-time Record, Best Baggage Handling, and Fewest Customer Complaints. Since then, they've won it
At Southwest Airlines, the company’s business strategy has a positive effect on the training they provide to their employees. Southwest Airlines is a Texas based airline that started up in 1971 (Corporate Fact Sheet). Over the years the airline has been recognized for its outstanding customer service and its low airfare fees. Due to their excellent customer service, the company has been ranked number one in customer satisfaction in 2013 by the U.S Department of Transportation. In. 2015, Southwest airlines was recognized as one of the Best Places to Work in the Glassdoor Employees’ Choice Award. The reason that Southwest airlines is recognized for all these great things is because they obtain a good organizational control over the airline.
Southwest Airlines represents a rather unique organizational force that has driven the company to success since its inception in 1971. One of the most unique features about the organizational structure is that it is largely decentralized and employees are openly welcomed to express their opinions on a wide range of organizational issues. However, despite the "hands off" management strategy, the company consistently ranks as one of the top airlines in regards to customer complaints; in 2008, for example, the company received 0.25 complaints on average for every one hundred thousand passengers who used the aviation services (Triangle Business Journal, 2009). This analysis will look at some of the organizational factors that have contributed to the success of Southwest Airlines over the course of the last few decades.
This short paper is an overview of Southwest Airlines, its strategy, and what role Human
Launched just 8 years ago, today, the Jetstar Group consists of a network of value-based air carriers that deliver high quality air passenger services for budget-minded travelers across Australia, New Zealand and the Asia Pacific region. Beginning with just 400 employees, the company currently employs more than 7,000 people and carries about 20 million passengers a year. To gain some insights into how the Jetstar Group achieved this impressive growth in such a short amount of time, this paper provides a review of the relevant literature concerning the air passenger industry in general and the business strategy used by the Jetstar Group in particular. A summary of the research and recommendations for this company are provided in the paper's conclusion.
In this individual assignment, reading material including the different ways companies innovate, re-energize a mature organization, and change corporate culture provide the basis for analyzing British Airways’ (BA) transformation and the difficulties encountered in making an organizational change. Identification of critical factors leading to British Airways successful transformation as well as steps, sequence, and risks taken to transform the organization and personal assessment is provided for this case study.
British Airways is the one of the largest airline companies, and the passengers carry overall in the fifth largest in the world. Most of plans are stay in Heathrow Airport which is the highest of main international airport. The British Airways has a long history and airlines cover 133 countries; include 373 airplanes. The BA Company includes 50,086 workers to be in the service, which is one of the largest employers and employees in the United Kingdom.